Your brand story is the core essence of the brand, expressed through simple narratives and design, that evoke emotional reactions in the target customers and helps the brand to connect to them. Earlier, the business […]
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21 Free & DIY Ideas for Doing an Audience Analysis for Your Small Business
Marketing is about providing true value to your customers, and so understanding your target audience should be the first step of developing your marketing strategy. So let’s focus on different elements of the different ways […]
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How to Choose a Brand Color Palette That Fits Your Brand Story to a T
So you’re setting up your own small business, thinking about names, logos, brand colors, etc. Ooh, exciting times! I was in that stage about 6 years ago, and I was so ready in my head […]
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5 Blunt Questions You Should Answer Before Setting Your Small Business Goals
What are your small business goals, that keep you up at night? You have a dream. An idea perhaps. You want to be a successful entrepreneur. Congratulations! And welcome to the club! As you start […]
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How Your Customer Service Teams Are Growing Your Brand. Or Killing It.
A brand is only as good as a customer perceives it to be, through his or her experience with the brand at each touch point, a key one of which is with customer service teams. […]
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9 Ways To Rekindle Your Passion For Your Job
My sister’s marriage, like most other ones, are full of ups and downs. So one day I asked her how the marriage still survives and stays happy. And she said very simply, “because both of […]
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7 Steps to Grow Your Small Business Brand [Infographic]
Of all the philosophies in business, there is an old age one that is now truer than ever, to grow your small business: “Customer is king”. Or queen, as it fits. To achieve growth in […]
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9 (+ 1) Things That Being Broke Taught Me About Self-Leadership
I lost my father suddenly when I was 23. He didn’t have a will, and our family couldn’t access his bank account, so we were suddenly out of funds. I had had a protected life so […]
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The Leadership Lesson I Learnt From a Robber
When I was 21 I had gone for a vacation with 5 of my friends in a small beach town in India, and one night we were sitting on the relatively deserted beach. At some […]
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Why ‘Who Am I’ is The Wrong Question to Ask for Your Personal Brand
Who am I, and what’s my personal brand? Many of us struggle with these questions repeatedly. We ask this to ourselves, others ask us occasionally, and what makes us also feel lost at times. But […]
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