So you’re setting up your own small business, thinking about names, logos, brand colors, etc. Ooh, exciting times! I was in that stage about 6 years ago, and I was so ready in my head […]
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21 Free & DIY Ideas for Doing a Target Audience Analysis for Your Small Business
Marketing is about providing true value to your customers, and so understanding your target audience should be the first step of developing your marketing strategy. So let’s focus on different elements of the different ways […]
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7 Steps to Drive Growth for Your Small Business Brand [Infographic]
Of all the philosophies in business, there is an old age one that is now truer than ever, to grow your small business: “Customer is king”. Or queen, as it fits. To drive growth of […]
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The Complete Guide to Creating a Powerful Brand Story in 2021
Even till a decade ago, the business world was product and company-centric. Push marketing with the brand dominating the conversation. A brand story was not even a thing. Now, unless your brand is authentic, emotional, […]
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How I Trained Myself to Not Just Survive, But Thrive
I coach my clients on personal branding. Our brand is how we are perceived, and it all starts with how we perceive ourselves. i.e., what’s the story that we tell about ourselves? Because that is what […]
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Why I Sent a Rejection Letter to a Potential Employer
So there I was, unemployed, on a 1st interview date with the MD of a company, to talk about a possible job. I was hopeful and it went great! We chatted very nicely, with a lot […]
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Can You Get Through The Day Without NOT?
Quick question: do you like working with naysayers, with colleagues and leaders who are always skeptical that a goal, small or big, will be achieved, no matter how hard the team works? Or, do you love bosses who are […]
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How My Client Taught Me the Link Between Mindfulness and Personal Branding
I pride myself on being mindful. Years of self-development work have helped me be usually aware of my actions and words as and when I am delivering them. So irrespective of what others do, I […]
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9 (+ 1) Things That Being Broke Taught Me About Self-Leadership
I lost my father suddenly when I was 23. He didn’t have a will, and our family couldn’t access his bank account, so we were suddenly out of funds. I had had a protected life so […]
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9 Ways To Rekindle Your Passion For Your Job
My sister’s marriage, like most other ones, are full of ups and downs. So one day I asked her how the marriage still survives and stays happy. And she said very simply, “because both of […]
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