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Get a FREE template to capture audience insights

Create specific buyer personas to develop your brand and marketing strategy, and thus grow your business
Free Buyer Persona template

How a buyer persona helps

A buyer persona helps you understand you audience as individual humans. So you can create the right strategies and action plan to make them love your brand and buy from you.

Which elements should be included in a buyer persona?

All the insights necessary to understand how best to attract them to your business & convert them


Age, gender, income


Habits and typical life situation

Goals & Priorities

What they desire to do/be


The personality and the environment

Blocking points

The challenges they face

Customer journey

The journey from problem to purchase

Grow your business with detailed buyer personas
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