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How to Add Keywords to Google My Business in 2024 For Local SEO

How to add keywords to Google My Business

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Do you want to make your Google Business Profile (GBP) distinct from the millions of profiles available? Try incorporating the right keywords into it.

Previously known as Google My Business (GMB), Google Business Profile allows business owners to enhance their online presence and reach new customers by listing their profiles on Google. This way, your prospects find you easily through Google Maps and Google Search.

However, you must know how to use the right keywords that differentiate your business from rivals and help you utilize your profile to your advantage.

In this post, I’ll share how to add keywords to Google My Business that anyone can implement.

What is Google My Business and why it matters

Google My Business, now called Google Business Profile, is a free tool offered by Google that allows businesses to create a listing on Google’s search engine and Maps. To do so, you only have to provide essential details about your business, including address, phone number, website, operating hours, and customer reviews.

Here is what Google Business Profile (GBP) looks like:

Google Business Profile

Creating a profile on GBP improves your online visibility and helps you reach a wider audience, ultimately increasing your customer base. This only happens when you use the right keywords in your profile.

When you optimize your GBP with relevant keywords and accurate information, you increase your chances of appearing in local search results. This makes GBP a must-have if your main focus is local SEO or attracting local customers.

However, it’s still critical even if you have an online or global business. After all, every business requires robust brand credibility and visibility to thrive in the market.

Remember, GBP is more than just a directory listing. You can also use this tool for marketing purposes: attracting and retaining customers and boosting brand engagement.

Why should you add keywords to your GMP profile?

As discussed above, incorporating relevant keywords in your GBP is crucial. It’s the most effective way to be found by your customers and prospects, which eventually makes an impact on your total sales and revenue.

Here are some reasons you should add keywords to Google My Business:

Get found by your customers

Adding keywords to your GBP listing can help potential customers find your business on search engines and Maps easily. This way, they will quickly get the information they need without being distracted by your competitors.

For example, if you add “Italian restaurant” as a keyword to your GMB profile, someone searching for “Italian restaurant near me” will likely see your business in the search results.

Drive more traffic and sales

Using the relevant keywords to your GMB profile can also drive traffic to your website or physical store.

Let’s say your audience searches for high-intent keywords like “women’s fashion” or “local boutique.” If you have a women’s fashion retail store that used this keyword in your GBP, your audience can find your shop directly on Google and pay a visit.

Naturally, this can lead to a jump in sales.

Build competitive advantage

The ultimate goal of using the right keywords in your GMB profile is to let your audience find you. If you implement this strategy correctly, you will indeed have a competitive edge over other businesses not using those keywords correctly.

How to add keywords to Your Google My Business listing

Now that you have chosen the right keywords for your GMB listing, it’s time to add them to your profile. Here are some places where you can add keywords to Google My Business:

1. Your business name

Including a keyword or two in your business name can help your business rank higher in search results. It will also drive more traffic to your website, which may convert into sales.

Think of it by putting yourself in your audience’s shoes. If you’re hungry, you will search “food” or “restaurant” on Google, right? So, it would be a great strategy to include any of these keywords in your business name, something like “ABC Food Center.”

Similarly, if your business is a cleaning service, you can add the word “cleaning” to your business name, such as “XYZ – Cleaning Services.”

Google Business Name

2. Your business description

Your business description is one of the first things your audience will see when they find your listing in Google search results. That’s why adding relevant keywords here that accurately reflect your business’s products or services is excellent.

Google Business Description

Suppose your business is a hair salon. So, your description should include keywords like “haircuts,” “hairstyling,” and “hair color.” The same goes for other industries as well.

If you own a cafe, you can add your menu items to your GBP description, something along the lines of “coffee,” “fresh buns,” “pastry,” “chocolate croissants,” etc.

3. Product and service descriptions

You can add an extensive list of services and products to your Google My Business profile.

If you offer services, you can choose from Google’s inbuilt list or create your own. If you opt for the latter option, you can manually add keywords relevant to your business and industry. That’s more effective than relying on Google’s default listing.

Service Description

You can also add keywords in your products’ titles, descriptions, and photos.

Don’t forget to enter your products and services attributes, such as price, size, color, and brand. This will provide more information to potential customers and help improve your search rankings.

Product Description

Still confused? Here’s an example of how to create a product on GMB with a competitive keyword and long-tail keywords:

  • Product title: “Organic Dog Food”
  • Product Description: “Our dog food is made with locally sourced, high-quality organic ingredients to give your furry friend a delicious burst of flavors and nutrition while preserving the environment.”
  • Product attributes: “Organic,” “Grain-Free,” and “Made in the .USA”

Your service description should look something like this:

  • Service title: “Dog Grooming”
  • Service description: “Our experienced pet groomers provide top-quality dog grooming services that will leave your pet looking and feeling their best.”

Service attributes: “Bath,” “Nail Clipping,” and “Ear Cleaning.”

4. Categories

Business categories help Google understand what your business is all about and which search results to show it in.

However, GBP has one limitation when it comes to choosing or creating categories. You can’t create new categories but must choose from Google’s list. Still, you can add multiple categories to describe your business, which is more than enough.

You should choose the categories closely related to one another and cover the whole spectrum of your offers. For example, for your cleaning business, you can select “house cleaning,” “house cleaning service,” “carpet cleaning service,” etc.

Pro tip: You can add multiple categories to your GBP after setting it up. You may not have this option when creating a new profile.

Business Categories

5. Posts, offers and events

Google gives you three options in GBP to share your latest news with your subscribers: via posts, new offers, or events. You can include relevant keywords in this section and update them with recent posts, news, and offers/discounts.

Business Posts, Offers, and Events

6. Business Attributes

In GBP, business attributes are of two types: factual and subjective attributes. Factual attributes are the descriptions that your business has already defined. These could be “free delivery,” “free WiFi,” or “outdoor/rooftop seating.”

For instance, when we search “Illinois pizza delivery,” the top search results are those brands that confirmed delivery in their GBP. 

Business Attributes

You can see in these results that Google has highlighted “delivery” as a keyword, as it does with search result pages.

Subjective attributes are the ones that Google distinguishes through customers’ opinions. These could be pet-friendly, child-friendly, etc. 

You can add keywords to your business factual attributes from the “Edit Profile” option. Make sure to add as many relevant attributes and features to your GBP as possible, and make sure to update them at least monthly.

7. The Q&A section

One often overlooked but valuable feature of Google My Business is the Q&A section. This section allows potential customers to ask questions about your business, which you or other users can answer.

By optimizing your Q&A section with targeted keywords, you can improve your local SEO and attract more potential customers.

Encourage customers to ask questions in your Q&A section and provide detailed answers. This can help create a sense of community around your business and provide opportunities to naturally incorporate targeted keywords.

How to select the right keywords for your Google My Business profile?

So, now we know the right places to add keywords to Google My Business. But how do you know which keywords are relevant to your business? Follow the steps below to find the keywords that give your brand the visibility it needs.

1. Understand your target audience

The first step to choosing keywords for your GBP is understanding your business and target audience. Think about the products or services you offer and what kind of customers you want to attract.

For example, if you own a pet store, your target audience should be pet owners looking for high-quality pet food, toys, and grooming services.

2. Identify your unique value proposition

The next step is to determine what sets your business apart from competitors. For that, understand your brand story and competitive positioning to create a GMB profile with keywords that represent your business the best.

3. Conduct competition and SERP research

Now, do a simple Google search with a buying keyword and see the competitors’ names that come on top. Then, analyze the GMB profiles of these businesses to see what keywords they are targeting and how they are ranking.

4. Conduct keyword research

Use keyword research tools, such as Mangools Keyword Finder or Semrush, to find relevant keywords that your target audience is searching for. With Google Ad’s Keyword Planner, you can build and explore more advanced keywords. 

Check out this keyword research checklist to ensure you have the right keywords to target. Here are two ways to conduct extensive keyword research:

  • Local SERP. The easiest way to find keywords for your business is through the Google search engine. Type some relevant words in the search bar, and Google will suggest a list of keywords. Put yourself in your target audience’s shoes and think about what they will search for if they try to find your business.
  • Competitive Research. Keep an eye on your competitors and see which keywords they are trying to rank for. That’s especially helpful if you want to outrank Google Business Profiles of your competitors. You will have to not only include the same keywords but also some more high-ranking ones.

Related:

5. Use both focus and long-tail keywords

Focus keywords are highly relevant to your business and services, while long-tail keywords are more specific and detailed. Use a mix of both to cover a range of search queries.

For example, if “handmade soap” is your focus keyword, your long-tail keyword might be “handmade lavender soap.”

6. Use semantic keywords

Using semantic keywords in your business description gives you a competitive advantage. These phrases are conceptually connected to a specific keyword or topic. For example, organic search, paid search, and search volume are all semantic keywords related to the “search” topic.

Here’s an example of a cafe that uses semantic keywords in its business description:

“Welcome to Java Joe’s; your neighborhood coffee shop is serving up delicious espresso drinks and pastries that will hit the spot.

At Java Joe’s, we know that our customers crave more than just a caffeine fix; they want a cozy and inviting space to catch up with friends or relax and recharge.

We have created a cozy and friendly atmosphere where you can relax and indulge in your preferred coffee drinks and snacks.

Stop by today and see why we’re the go-to destination for coffee lovers in the area!”

This business description uses words like “coffee,” “espresso drinks,” and “pastries,” which indicates a cafe. It is supplemented by words like “relax”, “recharge”, “cozy” and “friendly”, which gives the impression of a friendly cafe to destress.

Tips on how to add keywords to Google My Business

While adding keywords to your GMB profile can improve your online visibility, following best practices to avoid keyword stuffing and ensure a positive user experience is essential. Here are some best practices for adding keywords to your GMB listing:

1. Avoid keyword stuffing

Keyword stuffing is the practice of filling your GBP with irrelevant or excessive keywords in an attempt to manipulate search engine rankings. This puts a wrong impression of your brand on Google, and may result in a penalty.

Keyword stuffing also provides a poor user experience to your potential customers. So avoid adding too many keywords to your GMB profile just to add keywords. Instead, focus on using natural language and phrases.

2. Be consistent

Consistency is critical to building a solid brand identity. Use consistent naming conventions and descriptions across all aspects of your GMB, your website, social media, and other platforms.

3. Build a complete profile

To feature at the top of the Google results when your audience searches for relevant keywords, you should optimize your entire GMB listing, not just one or two sections.

The more detailed and complete it is, the better Google understands your business and relevancy and features you at the top.

How to add keywords to Google My Business: Key takeaway

Incorporating the right keywords into your Google Business Profile improves your profile’s online presence, helping it reach a wider audience. You should also update your profile with the correct business information to increase your chances of appearing in relevant search results.

You can add keywords to your GBP name, product and service description, and categories.

Don’t forget to regularly update your Google My Business listing with fresh content and new keywords, including business posts, to stay visible in local searches and attract more customers to your business.

How to add keywords to Google Business Profile: Frequently Answered Questions (FAQs)

Can I add keywords to your Google My Business?

Yes, you can add keywords to your Google My Business (GMB) profile or Google Business Profile (GBP). It will make your business rank higher on Google search results and Google Maps, making it more visible to the target audience. 

Why is it important to add keywords to GBP?

Adding keywords to your GBP helps your prospects find your business easily on Google search results. When people search keywords relevant to your business, the GBP listing will show your brand at the top. This will direct more traffic to your website and give you a competitive edge. 

Where can I add keywords to my GBP?

In GBP, you can add keywords to your business name, description, categories, product and service descriptions, and posts. 

Picture of Basak Kandirali

Basak Kandirali

Strategic Marketing Consultant & SEO Expert, founder of Smart Results Marketing
Basak is a strategic business and marketing professional who help entrepreneurs and business owners to excel in their visions over a decade. She develops and executes innovative omnichannel and digital marketing strategies, consults on optimized content strategies that rank on Google and turns sites' content into revenue channels. She’s experienced in marketing technology, branding, and communications with an MBA in International Marketing and a high honours degree in Business.
Any queries? Get in touch with Basak

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Lisa Sicard
11 months ago

Thank you Poulomi, I added a product for one of my services. I hadn’t updated my profile in a while. I will do the same for some of my clients as well. I like how it shows when you get traffic from your GMB page too. It was impossible to track before.

Poulomi Basu
Admin
10 months ago
Reply to  Lisa Sicard

Hi Lisa,
I do like the tracking possibilities of GMB. Makes it really relevant for local SEO, especially. Thanks for stopping by!