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Get a FREE template to capture audience insights
Create specific buyer personas to develop your brand and marketing strategy, and thus grow your business
How a buyer persona helps
A buyer persona helps you understand you audience as individual humans. So you can create the right strategies and action plan to make them love your brand and buy from you.
- Create your brand story & brand attributes
- Develop and refine your marketing strategy
- Create and share relevant content
- Take informed advertising decisions
Which elements should be included in a buyer persona?
All the insights necessary to understand how best to attract them to your business & convert them
Demographics
Age, gender, income
Lifestyle
Habits and typical life situation
Goals & Priorities
What they desire to do/be
Psychograhpics
The personality and the environment
Blocking points
The challenges they face
Customer journey
The journey from problem to purchase
Grow your business with detailed buyer personas
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