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Semrush vs Moz: Which SEO Tool Is Better in 2024?

semrush vs moz

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Disclaimer: Some of the links below are affiliate links. i.e., if you sign up for their paid programs, I will get a commission, at no cost to you. Please rest assured that I only recommend software/ products I genuinely believe in, and trust to be good for you.

Semrush and Moz are efficient SEO tools that offer keyword research, competitive analysis, link building, and more features. Using either can benefit your SEO efforts, giving you instant insights to make timely improvements.

In this post, I will compare Semrush vsd Moz in-depth, discussing each tool’s features and prices to help you choose the best tool for your SEO needs.

What is Semrush?

Semrush is a versatile digital marketing tool with an easy-to-use interface that is ideal for beginners and seasoned SEO professionals.

It excels in SEO, offering keyword research, site audits, and competitive analysis. Semrush also provides other features like social media management, content marketing, and PPC campaign management.

Screenshot 2024 03 02 020013

Essentially, you can use Semrush to improve search rankings, create content, and implement effective advertising strategies.

What is Moz?


Moz is another SEO tool that you can use for keyword research, site audit, and backlink analysis — that too, in the free version. Upgrading to premium plans will unlock more features.

Some exceptional features of Moz for improving website search visibility include:

  • Keyword Explorer to find the best keywords
  • Moz toolbar – a browser extension to determine Page Authority (PA) and Domain Authority (DA) of competitor’s websites (MozBar or Google Chrome)
  • Link Explorer for link profile tracking and link building

Semrush vs Moz: Summary

Semrush offers 55+ tools providing in-depth SEO insights SEO, including advanced site audits and competitor analysis. It also offers additional tools like content marketing, social media marketing, and advertising research.

While Moz is famous for analyzing domain authority (DA), page authority (PA), and the quality of backlinks, it doesn’t offer as many tools or in-depth data as Semrush.

That’s why its price point is lower at $99 monthly compared to Semrush’s at $129.95.

Moz offers basic SEO tools, is ideal for beginners, and is more user-friendly but less comprehensive. For a richer, more detailed SEO toolkit that offers in-depth insights, Semrush is the better investment and more value for money.

Both SEO tools offer free trials.

Here is a quick overview of Semrush vs Moz.

Features and Data




Multifaceted marketing platform beyond SEO, including content marketing, social media, paid advertising, and more

Offers SEO-focused tools, including Keyword Explorer, Link Explorer, and proprietary metrics like Page Authority (PA) and Domain Authority (DA)

Best for

In-depth SEO & SEM analysis, and all-round digital marketing

Proprietary metrics such as Page Authority (PA) and Domain Authority (DA)

For analyzing site popularity and link quality

Search engines


Google, Bing, and Yahoo

One-click topic clusters

Special features


Content Marketing
Social Media

Domain Authority Metrics

Page Authority Metrics

Pricing for annual subscriptions

$108.33 per month

$79 per month


Within 7 days after purchase

Free account forever

Content Marketing Platform

SEO Content Template
SEO Writing Assistant
Topic Research

Free Trial

14 days (only with my link below, otherwise 7)

30 days

User Experience

More beginner-friendly with free trials and accounts

Clean and easy UX


More powerful + value-for-money

More link-oriented and has some unique features

Get Started

Let’s discuss each feature in detail.

1. Keyword Research

Let’s explore the keyword research capabilities of Semrush and Moz in detail.

Both Semrush and Moz provide robust tools for keyword research and analysis.

However, Semrush Keyword Research stands out with its advanced features, including:

  • The global monthly search volume of a keyword by country
  • Search intent data that categorizes the keywords you’re researching into ‘informational,’ ‘navigational,’ ‘commercial,’ or ‘transactional.’ 
  • The trend of keywords
  • Finding related and long-tail keywords

Semrush Keyword Research vs Moz

Semrush also simplifies the process of creating topic clusters with its Keyword Manager.

Enter a seed keyword, set a location, and select “Create list”.

I entered ‘helium balloons’ as a seed keyword.

create topic clusters with the Semrush Keyword Manager

Semrush quickly generates a list of related keywords and clusters. These clusters are evaluated for their “high ranking potential,” effectively balancing search volume and keyword difficulty.

Generated Keyword Clusters

On the other hand, Moz offers detailed insights into keyword difficulty and search volume and provides suggestions along with SERP analysis similar to Semrush. Unique to Moz are two features:

  • The Priority Score: A comprehensive metric scored out of 100 considering difficulty, volume, and other factors. A higher priority score suggests a keyword with lower competition and higher search volume.
  • Organic CTR (Click-Through Rate): Estimates the percentage of clicks that organic search results might receive for a keyword. If a keyword has a low Organic CTR, it doesn’t mean you should remove it. Here are the results for the keyword “link building”.

Moz CTR Priority Score

Winner of Keyword Research

Moz’s Priority Score and Organic CTR% offer unique and valuable perspectives. However, Semrush wins here by a mile because of its comprehensiveness, which gives you in-depth ideas and a wide range of keyword ideas.

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The Most Powerful SEO Tool

FREE Trial Period: 14 Days [Exclusive Deal]*

* The regular trial period is 7 days. You can get a 14-day free trial only with the above link. Enter your credit card to sign up for the trial. 

2. Competitor Research

Competition research in SEO tools predominantly includes domain analysis and a keyword gap tool.

Domain analysis

The Moz Domain Analysis and Semrush’s Domain Overview are both powerful tools designed to provide a comprehensive snapshot of a website’s SEO health. Still, they approach this with slightly different focuses and features.

Semrush’s Domain Overview gives a broad overview of a domain’s online visibility across organic and paid searches. It then goes in-depth into traffic analytics, keyword positions, backlink data, and competitor analysis.

Semrush Domain Analysis

Semrush also suggests your competitors and the keywords bringing traffic to all these domains.

The Moz Domain Analysis tool evaluates a website’s potential to rank on SERPs through metrics like Domain Authority (DA) and Page Authority (PA).

It provides insights into the website’s linking domains and top-ranking keywords, offering a view into its SEO strengths and opportunities.

Moz has a specific tool called True Competitor for finding competitors, which provides metrics like Overlap and Rivalry. 

Moz Overlap and Priority

Overlap: An estimate of the percentage of keywords where your target website and competitor ranked in the top 10 organically on the SERPs.

Rivalry: This feature indicates when the keywords you overlap are irrelevant, or the competitor is out of reach. It considers the Click-Through Rate (CTR), overlapping keyword volume, the ranking of your target sites (those keywords with more relevance), and the closeness of two competitor websites’ DA scores.

You can easily find the most realistic and relevant competitors using the Rivalry metric.

Keyword Gap

Both Semrush and Moz offer Keyword Gap tools, which help you uncover the keywords for which competitors rank but your site does not or where your site’s ranking strength is comparatively weaker. This functionality is very helpful to identify missed opportunities and areas for SEO improvement.

Semrush lets you analyze 5 competitors, whereas Moz lets you compare only 4.

Besides, the Semrush Keyword Gap tool classifies keywords into categories such as Missing, Strong, Weak, etc. This allows for a granular understanding of your competitive position.

Semrush Keyword Gap Missing Keywords

You can also use advanced filters to sort keywords by volume, difficulty, and ranking positions, enabling you to pinpoint exactly where you and your competitors rank for high-volume keywords.

For example, you can check the keywords with volume > 1000, where you are, and where your competitors rank.

Moz provides only the keywords’ ranks and suggests which ones need to be improved.

So for me, Semrush has a much more intuitive Keyword Gap tool that quickly gives you many in-depth insights.

Winner for Competitor Research

Semrush is better for thorough competition analysis, including organic and paid searches, backlinks, keyword gaps, and more. Moz offers more metrics on site authority, and its free tool is one of the most popular domain checkers.

However, if I wanted to pay around $100 for an SEO tool,  I would use Semrush’s detailed insights for competitor strategies and performance.

3. On-page SEO

Both Semrush and Moz offer excellent on-page SEO features. With both tools, you can optimize various elements on your website, including meta tags, content, images, and headings.

Both tools also prioritize your site crawlability by search engines, addressing issues like broken links or poor site structure. This is crucial for ensuring your site’s content is indexed and ranks well in search results.

Semrush’s On-Page SEO Checker performs a detailed comparison of your website against top competitors for specific keywords.

Semrush Smart On page SEO Ideas

It provides actionable tips and ideas to improve your SEO strategy across content, keywords, technical SEO, and backlinks.

Semrush On page SEO Ideas

Moz’s on-page SEO allows you to optimize your pages for specific target keywords. The Page Optimization Score tells you how well each website page is optimized for a target keyword. The higher the score, the better.

Moz On Page Grader

It also tells you factors hurting your on-page score, indirectly giving you specific suggestions for improvement. This could involve enhancing content relevance, structuring, and optimizing on-page elements like meta tags to boost your page’s optimization score and rankings.

Winner for on-page SEO

Semrush provides a more feature-rich and comprehensive toolset for on-page SEO, especially if you need in-depth SEO analytics and tracking over time.

Moz offers a simpler, more user-friendly interface that’s more beginner-friendly, and it’s enough if you need a simple SEO analysis.

4. Off-page SEO

Off-page SEO involves those SEO efforts that you do off of your website to boost its ranking and exposure. It includes backlink analytics, backlink audit, link building, position tracking, and rankings.

Semrush and Moz both offer these off-page SEO features. You can examine the number and quality of links a website’s backlink profile has, helping you find websites your competitors have linked to.

Semrush is widely recognized for its Link-Building tool, a feature that automates the search for link-building opportunities.

You can use the tool to generate a list of potential outreach prospects based on your target keywords, find contact details for these prospects, and then send them outreach emails, all within Semrush.

Semrush Link Building Tool Prospects

Semrush Link Building Tool Outreach Strategies

You can also monitor the progress of your link-building campaigns with detailed reports and integrate Semrush with Gmail and Google Search Console to improve the efficiency of your on-page SEO efforts.

Moz’s Link Explorer is a key part of their off-page SEO toolkit, designed to thoroughly examine the backlinks pointing to your site. It’s great at figuring out which links are helping your SEO and which might hurt it.

Moz Link

The tool dives deep into the specifics of your backlinks, such as where they come from, the keywords they’re associated with, and their spam scores. This helps pinpoint the really valuable backlinks.

What sets Link Explorer apart is its use of Moz’s own metrics, Domain Authority (DA) and Page Authority (PA), which estimate how well a site might perform in search results. This is a good option if you’re focused on refining your backlink strategy with an emphasis on quality.

Winner for off-page SEO

Semrush is particularly useful for comprehensive link-building campaigns and competitive analysis. Moz offers in-depth backlink quality assessment and an understanding of the authority of your site and others in your niche.

Semrush is also great for analyzing backlinks, so it wins over Moz with its link-building toolkit.

5. Position Tracking

Position tracking helps you track a website’s rankings for certain keywords and domain and page authority. Semrush and Moz both offer useful position-tracking results.

With Semrush Position Tracking, you can have results for:

  • The domain’s visibility among searchers. A higher percentage means more users see the domain for the specific keywords.
  • The estimated traffic (visitors) on the domain. The shown number is just an estimation based on the domain or URL’s current positions.
  • The average position of your keyword rankings in the campaign. Each of the keywords that you’re not ranking for will be calculated as a 100 rank.
  • The top keywords where your website ranks the highest, along with positive impact (keywords where your website is showing positive results) and negative impact (the keywords where your website is declining). These results are based on a set time range.

Semrush Position Tracking better than Moz

Semrush goes beyond these metrics. It suggests which pages to optimize for featured snippets and competitors’ discovery. You can also have Cannibalization metrics and keywords by devices and locations in the Guru plan.

With Moz Pro, you can:

  • Track your website’s keyword rankings and visibility on the search engines for a specific time period.
  • Find gaps in your competitors’ strategies to track their movement on the SERP.

Moz Position Tracking

With Moz, you can also benefit from Page Opportunities and Link Opportunities. Page Opportunities show you those keyword/URL pairs that you are ranking for but not tracking. This feature lets you track those pairs in your Campaign’s Page Optimization.

Link Opportunities tells you about the pages that show a 4xx error to the index crawler. It’s different from the Site Crawl crawler.

Winner of Position Tracking

Overall, Semrush offers more comprehensive position tracking features than Moz, and its Guru plan elevates the game even further by showing Cannibalization metrics and keywords by devices and locations.

6. Site Audit

The Semrush Site Audit tool provides a full health score of your site, identifying errors, warnings, and notices, and offers suggestions for fixing these issues.

It helps you identify technical problems like broken links, duplicate content, and missing meta tags, presenting the data in a detailed and well-structured report.

Semrush Site Audit Overview


Moz, on the other hand, is noted for its user-friendly interface and simplicity. It provides a site crawl tool that helps you find and fix site issues such as missing H1 tags, alt tags, and lengthy URLs.

The platform is especially suited for beginners, thanks to its ease of use, and it offers valuable insights into improving your site’s SEO through its audit and crawl tools​.

Winner of Site Audit

Semrush offers comprehensive and detailed site audit features, suggestions for fixing these issues, and tracking your progress over time.

While Moz also offers valuable site audit tools that are user-friendly and effective at identifying issues, Semrush has a definite edge, especially if you need in-depth insights and actionable intelligence to improve your SEO strategies.

semrush logo

The Most Powerful SEO Tool

FREE Trial Period: 14 Days [Exclusive Deal]*

* The regular trial period is 7 days. You can get a 14-day free trial only with the above link. Enter your credit card to sign up for the trial. 

7. Local SEO

Local SEO makes your website more visible on SERPs like Google, enhancing your business’ reach among the local target audience. It is specifically helpful if you have a physical store and you want more customers to visit it.

Both Semrush and Moz offer exceptional local SEO features.

You can manage your business website’s listing on all the major online directories, such as Yelp, Google Business Profile (GBP), and Bing Places for Business. That’s an easy way to ensure your business’s listing is complete and authentic.

Moreover, you can manage customer reviews on these platforms to stay updated about customer feedback.

Winner of Local SEO

Let’s call it a tie between Semrush and Moz in local SEO.

8. Advertising

The best advertising strategies will help your website reach a larger audience. Semrush offers comprehensive advertising features. It easily integrates into Google Ads to help you plan, set up, and run your advertising campaigns with only a few clicks.

You can benefit from keyword grouping and management by segmenting your keywords according to your ad targeting. You can also monitor your competitor’s advertising strategies to do better.

Semrush advertising

Semrush also has an ad builder that allows you to build and launch ads instantly with quick keywords and ad copy suggestions.

Moz doesn’t directly offer advertising features, but it provides some products that can be indirectly useful for online advertising. These include competitor search to find gaps in your competitor’s strategies to improve your campaigns.

Moreover, the local SEO and reputation management tool manages your listings on Facebook, Google, and other relevant directories. That’s a great way to advertise your website to more audiences.

Winner of Advertising

Semrush is a clear winner in advertising with its direct and more in-depth advertising features than Moz.

9. Additional tools

Content Marketing – Semrush

One of the biggest additional tools that Semrush has compared to Moz is its Content Marketing Toolkit, which covers all stages of content marketing.

Key features include Topic Research for uncovering trending topics, SEO Content Template for optimizing content based on top SERP performers, and SEO Writing Assistant for real-time optimization suggestions.

Brand Monitoring tracks online mentions, while Post Tracking evaluates content performance post-publication.

Semrush SEO Writing Assistant Content Recommendations 1

A Content Audit feature reviews your site’s content for improvements. This is a very useful toolkit if you want to focus on content creation and optimization.

Social Media Marketing – Semrush

Moz doesn’t offer anything for social media marketing, but Semrush has almost everything you need.

With Semrush, you can benefit from complete social media management, including scheduling posts to Facebook, Twitter, Instagram, etc., creating and managing content, and building a community.

You will also have a performance analysis and benchmarking feature.

Semrush Social Media Marketing

Moz Bar – Moz

The Moz Pro extension, or MozBar, is a free Chrome add-on that provides instant SEO insights about websites or search engine result pages you visit.

It displays key metrics like Page Authority and Domain Authority.


Semrush also has a Chrome add-on called SEO Quake, but MozBar is more well-known and focused on page and domain metrics.

Semrush vs Moz: Pricing plans

Price is the primary concern for most small business owners. While many SEO tools are available for free, they do have certain limitations that make them unsuitable for a business’ SEO needs.

In that case, you should evaluate the pricing plans of Semrush and Moz to make the right choice. Semrush’s prices are slightly higher than Moz’s, starting from $108.33/mo for annual subscriptions. On the other hand, Moz’s yearly subscriptions start from $79/mo.

Here is a quick breakdown of both Semrush vs Moz prices based on plans.


Semrush and Moz: Free Trial

Both Semrush and Moz offer free trials – a good way to test both tools and find the one that works the best for your needs.

With Semrush, you can leverage a 14-day free trial from my affiliate link for extended trial. However, the regular free trial lasts for 7 days. You can benefit from all the features during this period, including keyword tracking, competitor search, and more.

With Moz, you can enjoy a 30-day free trial, and avail of all the features during this period like Semrush. You can cancel the free trial for both tools at any time without getting charged for anything.

Related: Semrush Free Account vs Semrush Free Trial

Semrush vs Moz: Where do they collect data from?

Semrush and Moz both offer remarkable data accuracy to ensure maximum user satisfaction. They leverage robust data algorithms for data collection. Let’s learn about each platform’s strategy.


Semrush utilizes its machine learning (ML) algorithms to generate reports and insights. It also leverages data from trusted data providers or third-party sources. Other sources include:

  • Anonymous behavioral data from general internet users
  • Clickstream data providers
  • Public APIs of social media platforms


Moz collects the data from its Link index data, which uses Mozscape — the crawler — to crawl and index relevant links. This SEO tool also gathers data from authentic third-party sources like Semrush.

Who should use Semrush?

Semrush is best suited for digital marketers, business/ website owners, and SEO professionals who need extensive tools for keyword research, competitive analysis, and SEO audits.

If you are looking for in-depth insights about your SEO and website performance, go for Semrush with confidence. I promise you, you will not be disappointed or complain about how expensive it is once you realize the true value of the data you get.

Who should use Moz?

Moz offers a user-friendly interface and straightforward tools for improving site visibility. It is also more affordable, and these reasons make it more suited for you if you are in the beginner stages of your SEO journey and don’t want to spend too much on an SEO tool.

However, Moz may lack in offering versatility. Yes, its SEO features are great – all thanks to its Keyword Explorer, Link Explorer, Competitive Research, and MozBar – but it also doesn’t support content marketing, social media marketing, and advanced advertising features like Semrush.

Moz should be your best choice if you only need an SEO tool under a budget.


Semrush and Moz are good SEO tools with all the features you need to enhance your website’s visibility.

What do you think? Is investing in Semrush worth it, or will you start with Moz? Let me know in the comment section below!

FAQ: Semrush vs Moz

Semrush and Moz are both accurate SEO tools, but Semrush’s database and extensive features give it an edge over Moz. Semrush collects data from its own machine-learning algorithm, third-party sources, anonymous behavioral data, and private APIs from social media sites. Moz utilizes Mozscape to crawl and index relevant links for data.

Semrush is definitely better than Moz for SEO. It has more extensive capabilities and a vast database than Moz, including more robust keyword analysis and research, backlink audits and analysis, competitor analysis, content marketing, advertising, and social media marketing. Moz also offers most of these features, but they aren’t as powerful as Semrush.

Yes, both Semrush and Moz offer free trials for 7 and 30 days, respectively. You can get an extended 14-day free trial for Semrush with my affiliate link.

No, Moz doesn’t offer social media marketing and direct advertising features. However, you can use its competitor analysis, keyword research, and SEO (on-page, off-page, and local) features to optimize your advertising and social media campaigns.

No, Moz doesn’t have an SEO Writing Assistant tool like Semrush. However, it offers exceptional content marketing features like content ideas, topic research, and market research, which are accessible from the “Top Competing Content” section in the Keyword Gap tool.

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Poulomi Basu

Poulomi helps businesses grow with branding, website optimization, and content SEO. She has 17 years of branding & marketing experience in multinational companies and an MBA in marketing. She has been running her business since 2015 with a mission to empower entrepreneurs to grow with their online brands.
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Ryan Biddulph
2 months ago

Nice breakdown here my friend. Good note on budgeting as many new bloggers do not want to break the bank as they get a feel for SEO, tools and using each effectively.

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