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25 Small Business Website Design Examples To Inspire You

Small Business Website Design Examples

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Having a well-designed website as a small business is important if you want to establish an online presence and attract potential customers. In my experience working with clients across various industries, a professionally done website can be a powerful marketing tool and credibility booster.

In this post, I highlight examples of small business website designs from various sectors to help you understand what a good small business website should look like. Later, I will share my tips on how you can achieve the same results from a website design and usability perspective. Let’s get right into it!

Food and Drinks Website Examples

Here are some of the best food and drink small business website examples:

1. Coffee Shop Website Design: Philz Coffee

Coffee Shop Website Design

I think Philz Coffee’s website is an excellent model for a food and beverage business, and it shows how a small business can effectively communicate its unique offerings online.

The design elements match the brand’s warm and inviting personality, as well as the sense of craftsmanship and community.

The use of earthy colors like yellow and brown creates a cozy atmosphere.

The website has a call-to-action for online ordering and well-organized navigation. It’s easy for you to find what you need, whether it’s locating a nearby cafe or browsing through their extensive coffee selection.

I tried the checkout process, and it also seemed quite smooth.

The “Our Story” page particularly stands out by building a personal connection with you through its compelling narrative and values.

2. Bakery Website Design: Magnolia Bakery

Bakery Website Design

Magnolia Bakery’s website perfectly represents the brand’s high-end bakery experience. The combination of ample white space and the sleek Ambit font creates a sense of sophistication.

The first thing you notice is the visually appealing layout, which features mouth-watering images of their baked goods. This is critical because, as I’ve seen with my clients, first impressions online can greatly influence customer decisions.

Each product listing is well-detailed with descriptions and pricing, which helps you make informed choices without feeling overwhelmed.

I would also suggest that you look at how they handle their special features like nationwide shipping, local pick-up, and custom catering. Of course, it’s a part of the the business model, and not just the website, but the information is shared in a very organized way, which is easy to find.

The Pudding Club also stands out as an innovative CTA, unlike the usual ones like ‘Order Now’. This club allows you to sample various pudding flavors that Magnolia Bakery has perfected over the years. It’s an ideal event for pudding enthusiasts looking to explore different tastes and a superb lead magnet.

3. Food Truck Website Design: Kaminski’s Super Q Food Truck

Food Truck Website Design

Kaminski’s Super Q Food Truck website is a good example of how to showcase a unique food concept effectively.

The playful Calistoga font and vibrant imagery of their colorful graffiti-filled food trucks immediately captured my attention. They make it easy for you to inquire about bookings by showing locations and even menu options right at your fingertips.

The integration of service options, like pick-up, delivery, booking the truck for events, and full catering, is seamless, making it simple for you to plan your next event or quick meal.

While not so much a part of the website design per se, I feel that their focus on blending different regional BBQ flavors into a unique menu really sets them apart and can be a big draw and hook to engage customers.

4. Restaurant Website Design: Garden of Eat’n

Restaurant Website Design

Garden of Eat’n’s website demonstrates my point of emphasizing your key strengths; theirs is fresh, locally sourced ingredients.

When you visit their site, the first thing you’ll notice is how they’ve highlighted their farm-to-fork ethos with a vivid display of menu options, including detailed descriptions of each dish.

The playful Nunito font and ample white space create a clean, inviting aesthetic that aligns with their farm-to-fork philosophy.

It is also very easy to access information on catering, locations, and their nutritional approach.

Check out more examples of restaurant design.

Services Website Examples

Here are some of the best service industry small business website examples:

5. Nail Salon Website Design: Posh Nails Beauty Spa

Nail Salon Website Design

Posh Nails Beauty Spa’s website is a good example of a simple but efficient design for a small business website.

To begin with, the simple and modern Josefin Sans font, plus the high-quality images, showcase their expert nail services and products to convey professionalism and attention to detail.

It is also quite easy to book an appointment online, even on mobile. The Prices section is also quite clear and informative, including transparent pricing details.

To be honest, I am not a big fan of the transparent header. I wouldn’t do it like that, but it doesn’t harm the site significantly.

6. Home Improvement Website Design: Rightway Home Builders

Home Improvement Website Design

Rightway Home Builders’ homepage is a landing page directly meant to capture leads.

It clearly illustrates the key value proposition, ratings, and reviews alongside a phone number to call.

The website goes beyond simple service listings by providing an in-depth look at their offerings and company philosophy.

It features a user-centric design that includes an extensive gallery of completed projects to showcase their craftsmanship and attention to detail. The colors are simple, neutral, yet warm, which gives a sense of connection and support.

The site also offers a comprehensive guide on the steps involved in a remodeling project, aiming to educate potential clients about the process.

What I also liked is that even though there is a form to fill up to contact them, it doesn’t ask you to fill in a lot of information. Just the essentials to get started, and so the conversion process doesn’t feel like such a hassle.

7. Hair Stylist Website Design: House of Dear

Hair Stylist Website Design

The House of Dear’s website is a superb example of a business effectively showcasing its services and ethos online.

The site emphasizes its commitment to sustainable beauty practices and provides a comprehensive look at its offerings, from haircuts and coloring to its own line of beauty products.

I particularly like the way they integrate their salon services with their product offerings, providing a holistic haircare experience.

They also highlight their experienced team, enhancing trust and credibility.

The Book Now feature works, but in my opinion, it should be a little more highlighted and attention-grabbing.

8. Teacher Website Design: Dana Calitri

Teacher Website Design

Dana Calitri’s website showcases her accomplished career as a session singer and songwriter.

She uses high-quality images and a clean, professional design. She also showcases her credentials through a comprehensive discography and testimonials, emphasizing her collaborations with renowned artists.

The website is neatly organized, offering detailed information on the various services she provides, including voice and songwriting lessons, voiceover training, and artist development.

I think Dana’s website serves as a powerful platform to connect with her audience and promote her teaching services.

9. Tattoo Website Design: Inky Dreams Tattoo

Tattoo Website Design

Inky Dreams Tattoo’s website is all about the bold and edgy nature of the tattoo industry. It does a great job of showcasing the artistic talents of its tattoo artists, Sofia and Mason, with vibrant images of their work.

The site is well-organized, making it easy for you to explore various sections like artist portfolios, booking information, and aftercare tips.

The prominent call-to-action encouraged potential clients to book consultations and share their ideas.

I found the website quite user-friendly, especially the booking process, which clearly guides you through submitting your tattoo idea and scheduling an in-person consultation.

Building and Infrastructure Services Website Examples

Here are some of the best building and infrastructure services small business website examples:

10. Roofing Website Design: Mr. Roof

Roofing Website Design

Mr. Roof’s website’s first messaging clearly communicates its messaging pillars. It showcases the comprehensive range of services they offer, from leak detection to full plumbing system installations.

The combination of high-quality images, ample white space, and a clean layout creates a sense of trust and reliability.

Besides, the homepage is a landing page to capture leads instantly, with a form to get a free quote.

11. Plumbing Website Design: Kae Edward Plumbing

Plumbing Website Design

Kae Edward Plumbing’s website effectively showcases its expertise and commitment to providing affordable, family-owned plumbing services.

The professional design and clear presentation of their service offerings, including water heater installation, leak detection, and drain cleaning, make it easy for visitors to understand their capabilities.

12. Electrician Website Design: Penny Electric

Electrician Website Design

Penny Electric’s website is very simple but effective and to the point. It presents its residential and commercial electrical services, highlighting its expertise in the Las Vegas and Henderson areas.

You immediately see the phone number to call and a CTA to get a quote.

What else do you need before contacting an electrician? Oh yes, maybe previous work and testimonials are there, too. The company further demonstrates its expertise and topic affinity with a blog featuring useful tips and industry news.

And that is the beauty of this 5-page website. It keeps it simple and quickly communicates the small business’s offerings concisely and straightforwardly.

The clean design, coupled with high-quality imagery, conveys a no-nonsense and professional brand personality. Exactly what you need in a contractor.

13. Contractor Website Design: Joel & Co. Construction

Contractor Website Design

Joel & Co. Construction’s website clearly shows you one thing: the beautiful work they have done, which builds trust and credibility.

The combination of the sleek Lato font, ample white space, and high-quality images of their building portfolio instantly conveys their attention to detail and craftsmanship.

It creates that sense of desire, that you want to have that beautiful space too, and makes you want to hire this company that can produce such beautiful results.

The site is comprehensive and well-organized, detailing a wide range of services, including their specialties in new construction, custom home building, and renovations.

I personally think they can benefit by making their CTAs stand out more, maybe with a different color, font weight or button.

Related: Check out more contractor website designs

14. HVAC Website Design: Goettl

HVAC Website Design

Goettl’s website has a homepage that is almost a landing page, which offers information, demonstrates credibility, and encourages conversion.

The website has prominent calls to action on all pages, encouraging customers to book services and comprehensive information on their offerings, including air conditioning, heating, and plumbing.

The website messaging communicates a very engaging brand story with vintage-looking photographs of its origins. You see, it’s a family business that has existed for generations; it has a personal side, and this also drives more connection and engagement.

From a technical and pure design standpoint, the colors and fonts nicely uphold the brand values, the CTAs stand out, and the navigation is also easy and user-friendly.

Related: More HVAC website designs

15. Landscaping Website Design: The Great House Company

Landscaping Website Design

The Great House Company’s website is a stunning representation of their landscaping expertise. The striking auto-play video on the hero section immediately captivates visitors, showcasing their breathtaking work in a visually compelling manner.

I am a big fan of the well-organized grid layout that features high-quality images and clear calls to action, making it easy for potential clients to engage with their services.

The use of earthy colors and the tree logo reinforces their expertise in landscaping projects and creating beautiful outdoor spaces.

Despite the media-rich content, the website maintains impressive loading speeds, ensuring a seamless user experience.

The font could be a bit heavier, but the consistency of brand elements across the website also helps create good brand recall.

16. Architecture Website Design: FineGold Alexander Architects

Architecture Website Design

FineGold Alexander Architects’ website represents architectural excellence and innovation quite well.

The homepage already loads with a special animation that immediately captures attention.

It is followed by sublime marketing messaging that effectively communicates their vision and approach.

The clean design, elegant DM Sans font, and high-quality imagery instantly convey their commitment to adapting existing structures into remarkable spaces.

You also see all the other qualities of a good website in place, like fast loading, easy navigation, and clean website structure.

17. Manufacturing Website Design: O’Neal Manufacturing Services

Manufacturing Website Design

O’Neal Manufacturing Services’ website effectively captures both the look and functionality appropriate for the manufacturing industry.

Honestly, I am quite impressed by websites that can maintain fast loading times with media-rich content and auto-play videos, and this site does exactly that.

Videos are a great way to grab attention, but they are not so common in serious businesses like manufacturing, and that’s where this website stands out.

The yellow and black colors make the site look very captivating

You’ll notice they emphasize their long history and commitment to quality across their web pages, reinforcing their credibility in the field.

They’ve also included features for local SEO, highlighting their locations across North America, making it easy for you to find a location and contact them.

Overall, this is a great example of a manufacturing website.

Here are some more manufacturing website examples

Personal Branding Website Examples

Here are some of the best personal branding small business website examples:

18. Author Website Design: Stena Holmes

Author Website Design

Stena Holmes’ personal author website is a good example of how to promote and sell literary works in the digital age effectively.

The site’s branding reflects a personal touch, connecting with readers through her authentic story and interests in books, coffee, and travel.

Navigation is user-friendly, enabling easy access to her latest novels, reader trips, and social media platforms.

Not to mention, the high-quality images of her books and mockups on various devices create a visually appealing and immersive experience.

Lead generation is prioritized with features like free book offers and detailed information on upcoming reader tours, which could convert visitors into followers and customers.

Related: More author website design examples

19. Artist Website Design: Piergiorgio Del Ben

Artist Website Design

Piergiorgio Del Ben’s artist website is an interesting showcase of his remarkable talent.

The designer features full-page, high-resolution images of his captivating artworks on his homepage, nothing else. This builds intrigue and also transports you into his creative world.

Even with a single-image homepage, you can see there is a good website structure.

The visual-centric layout enhances the presentation of his art, appealing directly to art enthusiasts and potential collectors.

The website also effortlessly captures the essence of his artistic journey, from investigating human personalities to exploring individual confusion in the fashion world. With information presented both in Italian and English, it is also a very good example of multilingual content.

Again, despite the media-rich content, this website too maintains impressive loading speeds and search engine visibility.

20. Influencer Website Design: Christiano Ronaldo

Influencer Website Design

Cristiano Ronaldo’s official website is the epitome of excellence in the influencer marketing realm. It serves as a comprehensive platform showcasing his career, lifestyle brand, and philanthropy.

With its sleek Proxima Nova font, high-quality imagery, and seamless auto-play videos, the website exudes the level of sophistication one would expect from the world’s top influencer.

It promotes Ronaldo’s CR7 brand extensively, offering merchandise like clothing and fragrances. The visually striking product presentations and numerous calls to action effectively encourage visitors to engage with the brands he endorses.

The site also highlights his charitable activities, underscoring his off-field contributions. Visitors can connect with Ronaldo through social media links provided, making it a hub for fans and followers worldwide.

Cristiano’s website sets the bar for how influential personalities should leverage their online presence.

21. Filmmaker Website Design: Martin Scorsese

Filmmaker Website Design

Martin Scorsese’s website is a unique and creative celebration of his legendary filmmaking career as a renowned film director, showcasing his extensive filmography, awards, and personal biography.

The combination of the Durik and Inter fonts, along with high-quality images, creates a captivating and immersive experience.

It’s crafted for educational purposes, aiming to engage users with interactive elements and rich content about Scorsese’s contributions to cinema.

The website covers every aspect of Scorsese’s craft and history in a visually stunning and informative manner. It serves as a fitting tribute to one of the greatest filmmakers of our time.

22. Graphic Designer Website Design: Emily Holt

Graphic Designer Website Design

Emily Holt’s website, “Emily Fights Crime,” is particularly impressive due to its artistic and functional design, showcasing her graphic design and illustration skills.

The portfolio is categorically organized, making it easy to navigate through her extensive work, and includes editorial illustrations, brand identities, and digital designs.

Each project is presented with a brief overview and high-quality images, illustrating her versatile style and creative approach.

The clean and sleek aesthetic, coupled with the bold Brandon Grotesque font and high-quality portfolio pieces, instantly captivates visitors.

The service packages are quite detailed, mentioning what they include, along with FAQs, which answer all the user’s questions and facilitate lead generation.

Community Website Examples

Here are some of the best community website examples:

23. Church Website Design: Ada Bible Church

Church Website Design

Ada Bible Church’s website is simple, but a good example of how to effectively communicate a religious organization’s mission and engage its community.

It is simple but engaging, featuring auto-play videos and detailed sections on worship services, including options to attend in person or watch online, which cater to diverse preferences.

The clean and elegant design, featuring the Open Sans and Montserrat fonts, creates a welcoming and inviting atmosphere.

The range of content is quite comprehensive, including videos, sermons, Bible verses, schedules, and testimonies, catering to the diverse needs of the congregation.

The navigation is straightforward, ensuring you can easily find information about getting involved, upcoming events or watching past sermons.

24. Travel Website Examples: River Oaks Travel Concierge

Travel Website Examples

River Oaks Travel Concierge’s website is a virtual journey into the world of luxury travel. It expertly caters to luxury travel enthusiasts looking for customized travel experiences.

The website features an elegant layout with vivid imagery of exotic destinations that immediately capture attention.

The site’s user experience is seamless, with sections for various travel packages, including detailed pages on personalized trips.

The navigation is straightforward, making it easy to find contact information for booking consultations. This approach helps in attracting clients looking for bespoke travel experiences.

This website effectively positions River Oaks as a premier luxury travel agency offering personalized experiences.

25. Hotel Website Design: Lila Manggis

Hotel Website Design

Alila Manggis’s website is a stunning representation of their luxurious hotel and resort. The elegant use of white space, combined with the beautiful Noto Sans and Sang Bleu Sunrise fonts, creates a sense of tranquility and sophistication.

However, the true showstopper is the breathtaking full-screen auto-play video on the homepage, which takes visitors on a captivating journey through their seaside paradise.

Alila Manggis’s website effectively showcases their commitment to providing an unforgettable hospitality experience, in my opinion, as a web designer.

Here are some more hotel website examples

Tips to build a good small business website

The following tips and best practices will help you create a small business website that engages your target audience and drives conversions.

Whether you run a food and drinks business, a nail salon, a personal branding site or a simple church website, the principles of building an effective small business website remain the same.

1. Define your website goals and target audience

Before building your website, clearly define its purpose. Are you aiming to showcase your products or services? Generate leads? Build an online community?

You need to have a clear goal in mind to shape the website’s design and content. For example, if you are an author, your personal branding website should prioritize showcasing your published works and promoting your writing services.

Consider factors like demographics, interests, and pain points, so you can tailor your content and messaging accordingly. For instance, a local church’s community website, for instance, should cater to the specific needs and interests of its congregation and local community members.

2. Clean and responsive design

A clean and uncluttered website design provides a good user experience. Most people access websites on mobile devices nowadays, so you need a responsive design that adapts to different screen sizes.

3. Easy navigation and clear calls to action

You want visitors to navigate and find what they’re looking for easily.

Your website’s navigation should be intuitive and straightforward.

I suggest using clear labels and organizing your content logically.

Use prominently placed calls-to-action (CTAs) like “Order Now” or “Book an Appointment” to guide your visitors to take the desired action.

For example, a nail salon website could have a “Book Now” CTA prominently displayed on the homepage.

4. Consider your business type

Different types of businesses may have unique design requirements.

For instance, if yours is a food business website, I suggest using high-quality visuals and sharp photographs of dishes to entice visitors.

If yours is a plumber’s website, you might want to highlight their service areas, testimonials, and contact information more prominently.

5. SEO for small business websites

Search engine optimization (SEO) is a must if you want your website to be visible to potential customers searching online.

Without proper SEO, your website may get lost in the unending sea of online content, thus making it difficult for your target audience to find you.

Related: How to do your own SEO

Keyword research and local SEO optimization are 2 non-negotiables, actually.

Keyword research and on-page optimization

I suggest you start by doing thorough keyword research to identify the terms and phrases your target audience is likely to use when searching for your products or services.

Then, you can include these keywords strategically throughout your website’s content, headings, and meta tags.

As an example, if you are a local building contractor in New York, you can optimize for keywords like “kitchen remodeling New York” or “home renovation services near me” so you rank for them.

Local SEO strategies

If your business serves a specific geographic area, local SEO should be a priority. I always start work on local SEO by claiming and optimizing my client’s Google My Business listing. I then ensure the website includes my client’s business’s name, address, and phone number (NAP).

You can also consider obtaining local citations and backlinks. A nail salon in Nashville, for instance, could optimize for local searches like “best nail salon in Nashville.”

8. Compelling product/service descriptions and visuals

Ensure your website effectively showcases what you offer as a small business to stand out.

For my web designs, I make sure I use compelling, benefit-driven descriptions and high-quality visuals to highlight my client’s products or services.

9. Online booking/ordering systems (for applicable businesses)

If your business offers services that can be booked online or products that can be ordered, consider implementing an online booking or ordering system.

This added convenience can improve the customer experience and drive more conversions. If you run a hair salon, for instance, add an online booking system that allows your clients to schedule appointments easily.

10. Customer testimonials and reviews

Positive customer testimonials and reviews can significantly influence potential customers’ purchasing decisions.

Dedicate a section of your website to showcase these social proofs, as they can build trust and credibility for your business.

11. Blogging and creating valuable content

Consistently creating and sharing valuable, informative content can position you as an authority in your industry and keep visitors engaged with your website.

Consider starting a blog or creating resources like how-to guides or industry insights.

12. Engage with Your Audience

Last but not least, let me say from experience that building an engaged online community can be invaluable for the small businesses for which I have designed websites. An active community creates customer loyalty, generates word-of-mouth marketing, and gives valuable insights.

So respond to the comments your audience leaves on your website, and ensure you integrate social media to continue engaging with your audience and promoting your website’s content.

Display your social media icons and encourage visitors to follow and interact with you on those platforms.

All the best for your small business website! If you need guidance on building or optimizing one, check out my website design packages.

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