So you’re setting up your own small business, thinking about names, logos, brand colors, etc. Ooh, exciting times! I was in that stage about 6 years ago, and I was so ready in my head to get everything done! But to be honest, in terms of color, I messed up a bit, initially. Aah…my failure […]
These 5 serious content marketing mistakes could increase your costs, and affect your sales. Learn how to avoid them, and what to do instead.
Even a decade ago, the business world was product and company-centric. Push marketing with the brand dominating the conversation. A brand story was not even a thing. Now, unless your brand is authentic, emotional, and centered around the customers and solving their problems, you can’t continue to win. 70% of consumers say that trusting a […]
Check out the 3 steps to creating a brand website for your small business. Attract your audience and grow your business with your website.
Brand attributes are the intrinsic characteristics of a brand. Get different brand attributes examples & tips on designing yours to make your brand stand out.
If you are a business and have any budget or resources for marketing at all, you want to build a highly effective marketing plan. But some mistakes can ruin it all. What is an effective marketing plan? Simply put, a highly effective marketing plan is one that can maximize your ROI (return on investment). i.e., […]
Brand development and building strong brand equity is as much science as much as it is an art. Gaining consumer trust for a brand takes time, but the work needs to start from day one, to integrate a few core principles in the brand development exercise. Brand equity definition and meaning What is brand equity? […]
Have you ever visited the homepage of a website, but couldn’t figure out immediately what the brand does, how you can benefit from their products/ services? Or you got a brief idea, but couldn’t really connect to the brand? Chances are, you hit the back button of your browser and forgot about the site. Don’t […]
Of all the philosophies in business, there is an old age one that is now truer than ever, to drive your small business growth: “Customer is king”. Or queen, as it fits. To drive the growth of a business, any business, of any size, the most essential stakeholder, element, is the person who believes in […]
If you are a business owner, especially a relatively new one, a big question you might be spending some sleepless nights on, is how to establish differentiation for your business and brand, especially in highly competitive markets. What makes you different? Why should anyone choose YOU? This post will cover the meaning of competitive positioning […]