If you are a business owner, especially a relatively new one, a big question you might be spending some sleepless nights on, is how to establish differentiation for your business and brand, especially in highly […]
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The Complete Guide to Creating a Powerful Brand Story in 2021
Even till a decade ago, the business world was product and company-centric. Push marketing with the brand dominating the conversation. A brand story was not even a thing. Now, unless your brand is authentic, emotional, […]
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Create Your Powerful Marketing and Brand Messaging & Use Them Like a Pro
Have you ever visited the homepage of a website, but couldn’t figure out immediately what the brand does, how you can benefit from their products/ services? Or you got a brief idea, but couldn’t really […]
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How to Choose a Brand Color Palette That Fits Your Brand Story to a T
So you’re setting up your own small business, thinking about names, logos, brand colors, etc. Ooh, exciting times! I was in that stage about 6 years ago, and I was so ready in my head […]
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How to Smartly Modify Your Small Business Marketing During Coronavirus
The world has a #newnormal. There is probably not a single person whose life has not been already impacted directly or indirectly by the coronavirus situation, and with the future still uncertain, people are grappling […]
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7 Essential Elements of Strong Brand Equity
Brand development and building strong brand equity is as much science as much as it is art. Building equity and trust in a brand takes time, but the work needs to start from day one, […]
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What You Should Definitely Know About Your Consumer’s Purchase Process
How your consumer shops, i.e., the consumer purchase process, is an essential understanding you have to build, to sell to them effectively. I meet a lot of dynamic, amazingly smart entrepreneurs. While their ideas are […]
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Avoid This BIG Mistake When Developing Your Small Business Marketing Plan
Often I meet clients who say what they want, and are ready to invest in social media and content marketing, to grow their business. All very good. The problem starts when I ask them one […]
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