How to Choose a Brand Color Palette That Fits Your Brand Story to a T

Brand color palette

So you’re setting up your own small business, thinking about names, logos, brand colors, etc. Ooh, exciting times! I was in that stage about 6 years ago, and I was so ready in my head to get everything done! But to be honest, in terms of color, I messed up a bit, initially. Aah…my failure […]

The Complete Guide to Creating a Powerful Brand Story in 2022

how to write a brand story

Even a decade ago, the business world was product and company-centric. Push marketing with the brand dominating the conversation. A brand story was not even a thing. Now, unless your brand is authentic, emotional, and centered around the customers and solving their problems, you can’t continue to win. 70% of consumers say that trusting a […]

3 BIG Mistakes That Could Ruin a Highly Effective Marketing Plan

highly effective marketing plan

If you are a business and have any budget or resources for marketing at all, you want to build a highly effective marketing plan. But some mistakes can ruin it all. What is an effective marketing plan? Simply put, a highly effective marketing plan is one that can maximize your ROI (return on investment). i.e., […]

7 Essential Brand Elements to Build Strong Brand Equity

brand elements to build brand equity

Brand development and building strong brand equity is as much science as much as it is an art. Gaining consumer trust for a brand takes time, but the work needs to start from day one, to integrate a few core principles in the brand development exercise. Brand equity definition and meaning What is brand equity? […]

Create Your Powerful Marketing and Brand Messaging & Use Them Like a Pro

Brand messaging marketing message 1

Have you ever visited the homepage of a website, but couldn’t figure out immediately what the brand does, how you can benefit from their products/ services? Or you got a brief idea, but couldn’t really connect to the brand? Chances are, you hit the back button of your browser and forgot about the site. Don’t […]

7 Steps to Drive Growth for Your Small Business Brand [Infographic]

drive growth for small business

Of all the philosophies in business, there is an old age one that is now truer than ever, to drive your small business growth: “Customer is king”. Or queen, as it fits. To drive the growth of a business, any business, of any size, the most essential stakeholder, element, is the person who believes in […]