The brand messaging of your business, along with specific marketing messages, is what helps you communicate the complete essence and uniqueness of the brand to your audience, and get their engagement. But many businesses tend […]
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The Complete Guide to Creating an Authentic Brand Story in 2019
You brand story is the core essence of the brand, expressed through simple narratives and design, that evoke emotional reactions in the target customers and helps the brand to connect to them. Earlier, the business […]
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27 Ways to Create Your Competitive Positioning & Business Differentiation [with Examples]
If you are a relatively new business owner, a big question you might be spending some sleepless nights on, is how to establish differentiation for your business and brand, especially in highly competitive markets. Why […]
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How to Choose a Brand Color Palette That Fits Your Brand Story to a T
So you’re setting up your own small business, thinking about names, logos, brand colors, etc. Ooh, exciting times! I was in that stage about 4 years ago, and I was so ready in my head […]
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Avoid This BIG Mistake When Developing Your Small Business Marketing Plan
Often I meet clients who say what they want, and are ready to invest in social media and content marketing, to grow their business. All very good. The problem starts when I ask them one […]
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7 Essential Elements of Strong Brand Equity
Brand development and building strong brand equity is as much science as much as it is art. Building equity and trust in a brand takes time, but the work needs to start from day one, […]
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What You Should Definitely Know About Your Consumer’s Purchase Process
How your consumer shops, i.e., the consumer purchase process, is an essential understanding you have to build, to sell to them effectively. I meet a lot of dynamic, amazingly smart entrepreneurs. While their ideas are […]
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