Your brand story is the core essence of the brand, expressed through simple narratives and design, that evoke emotional reactions in the target customers and helps the brand to connect to them. Earlier, the business […]
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How to Smartly Modify Your Small Business Marketing During Coronavirus
The world has a #newnormal. There is probably not a single person whose life has not been already impacted directly or indirectly by the coronavirus situation, and with the future still uncertain, people are grappling […]
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Create Your Powerful Marketing and Brand Messaging & Use Them Like a Pro
The brand messaging of your business, along with specific marketing messages, is what helps you communicate the complete essence and uniqueness of the brand to your audience, and get their engagement. But many businesses tend […]
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21 Free & DIY Ideas for Doing an Audience Analysis for Your Small Business
Marketing is about providing true value to your customers, and so understanding your target audience should be the first step of developing your marketing strategy. So let’s focus on different elements of the different ways […]
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How to Choose a Brand Color Palette That Fits Your Brand Story to a T
So you’re setting up your own small business, thinking about names, logos, brand colors, etc. Ooh, exciting times! I was in that stage about 6 years ago, and I was so ready in my head […]
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