The Huge Importance of Websites For Small Businesses

importance of website

Recently, my husband did a very sweet thing. He heard about this small business which had just opened, and they were really trying to increase their number of customers (aren’t we all ;)). It was a business that sold hair accessories. He wanted to support them, so he went ahead and bought a couple for […]

The Complete Guide to Creating a Powerful Brand Story in 2022

how to write a brand story

Even a decade ago, the business world was product and company-centric. Push marketing with the brand dominating the conversation. A brand story was not even a thing. Now, unless your brand is authentic, emotional, and centered around the customers and solving their problems, you can’t continue to win. 70% of consumers say that trusting a […]

Perfect Your Content for SEO with These 2 Content Optimization Tools from Semrush

create powerful seo content with these optimization tools

If you want to drive business growth and opportunities, especially online, you need written content. But not just random content. Strategic, targeted SEO-friendly content that has the potential to rank high in search engines like Google. Whether you are a content writer or a marketing manager evaluating content from your writers, ensuring you have such […]

Top 3 WooCommerce Product Manager Plugins to Boost Sales

WooCommerce Product Manager Plugin

Driving growth for an online product store can be rewarding, but also challenging and stressful. WooCommerce makes managing most tasks easy, but to really create a smooth system and boost your online store sales, you should use a WooCommerce product manager plugin. What is a WooCommerce product manager plugin Just like other WordPress plugins that […]

The Easiest Way to Drive Email Conversions with the Sendinblue WPForms Add-On

Sendinblue WPForms

It’s no rocket science that as a brand, your end objective is usually to increase sales. Studies have shown, repeatedly, that email marketing could still be the most effective marketing channel. It can have an ROI as high as 3800%. Even in the current times when more businesses are online and people are flooded with […]

13 Reasons Why a VPN is Important for Business & Marketing

why vpn is important for business

Chances are that you are not new to VPN. You may have been using it to stream Netflix, for example. My husband and I have also done it occasionally to watch Hindi movies as we don’t get so many of them on Netflix Netherlands 😉 But did you know that you can also use a […]