Even till a decade ago, the business world was product and company-centric. Push marketing with the brand dominating the conversation. A brand story was not even a thing. Now, unless your brand is authentic, emotional, […]
Keep readingMore TagTag: marketing strategy
Create Your Powerful Marketing and Brand Messaging & Use Them Like a Pro
Have you ever visited the homepage of a website, but couldn’t figure out immediately what the brand does, how you can benefit from their products/ services? Or you got a brief idea, but couldn’t really […]
Keep readingMore Tag
How to Smartly Modify Your Small Business Marketing During Coronavirus
The world has a #newnormal. There is probably not a single person whose life has not been already impacted directly or indirectly by the coronavirus situation, and with the future still uncertain, people are grappling […]
Keep readingMore Tag
Avoid This BIG Mistake When Developing Your Small Business Marketing Plan
Often I meet clients who say what they want, and are ready to invest in social media and content marketing, to grow their business. All very good. The problem starts when I ask them one […]
Keep readingMore Tag