The world has a #newnormal. There is probably not a single person whose life has not been already impacted directly or indirectly by the coronavirus situation, and with the future still uncertain, people are grappling […]
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Create Your Powerful Marketing and Brand Messaging & Use Them Like a Pro
The brand messaging of your business, along with specific marketing messages, is what helps you communicate the complete essence and uniqueness of the brand to your audience, and get their engagement. But many businesses tend […]
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The Complete Guide to Creating an Authentic Brand Story in 2019
You brand story is the core essence of the brand, expressed through simple narratives and design, that evoke emotional reactions in the target customers and helps the brand to connect to them. Earlier, the business […]
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Avoid This BIG Mistake When Developing Your Small Business Marketing Plan
Often I meet clients who say what they want, and are ready to invest in social media and content marketing, to grow their business. All very good. The problem starts when I ask them one […]
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