The world has a #newnormal. There is probably not a single person whose life has not been already impacted directly or indirectly by the coronavirus situation, and with the future still uncertain, people are grappling […]
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Create Your Powerful Marketing and Brand Messaging & Use Them Like a Pro
The brand messaging of your business, along with specific marketing messages, is what helps you communicate the complete essence and uniqueness of the brand to your audience, and get their engagement. But many businesses tend […]
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The Easiest Way to Create Social Media Videos with FREE Subtitles (Without Typing a Word)
Videos are great for SEO and for building brand presence, and by 2021, more than 80% of the world’s content will come from videos. So not only should you be doing video content right now, […]
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The Complete Guide to Creating an Authentic Brand Story in 2019
You brand story is the core essence of the brand, expressed through simple narratives and design, that evoke emotional reactions in the target customers and helps the brand to connect to them. Earlier, the business […]
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Tutorial: 3 Simple Steps to Write Your First Blog Post for Your Small Business
Blogging and content marketing is so crucial for building brand presence, but maybe you haven’t gotten started on your first blog post, as it too overwhelming. As a small business owner who has already put […]
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5 Blunt Questions You Should Answer Before Setting Your Small Business Goals
What are your small business goals, that keep you up at night? You have a dream. An idea perhaps. You want to be a successful entrepreneur. Congratulations! And welcome to the club! As you start […]
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Avoid This BIG Mistake When Developing Your Small Business Marketing Plan
Often I meet clients who say what they want, and are ready to invest in social media and content marketing, to grow their business. All very good. The problem starts when I ask them one […]
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How your customer service teams are growing your brand. Or killing it.
A brand is only as good as a customer perceives it to be, through his or her experience with the brand at each touch point, a key one of which is with customer service teams. […]
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