Do you have a website?
Do you care about which page/ position of Google you show up on for your audience’s searches?
If you answered yes to both of the above, then you need some tools to help you track where you show up currently, who shows up before and after you, how your position is improving over time, and how you can make it improve as well.
That is where web positioning software comes in.
In this article, I will explore the definition, benefits, and types of web positioning software, along with tips on how to choose the best one for you.
What is web positioning software?
Web positioning software refers to the tools that can help your website get noticed and rank higher in search engine results pages (SERPs). These tools help you with insights, recommendations, and tracking features that you can use to optimize your website for search engines, thereby getting you more organic traffic.
Related: Benefits of organic traffic
Why do you need website positioning software?
As a small business owner, you know how challenging it can be to compete online with limited budgets, resources, and time. However, with the right tools, you can level the playing field and get ahead of your competitors. One such tool that can make a big difference is web positioning software.
Here are 6 ways that web positioning software can help you to improve your website and business growth.
1. Boost your online visibility on a budget
Web positioning software helps your small business website show up in search results without spending a lot of money on ads.
It helps you use the right words on your website, so people searching for your products or services can find you easily.
2. Save time and effort
As a small business owner, you have a lot on your plate. You wear multiple hats and juggle various roles.
You can use website positioning software to quickly accomplish tasks to improve your website ranking. You can easily do keyword research, rank tracking, and content optimization, saving you valuable time and effort.
This frees you up to focus on other crucial aspects of your business, without compromising on your efforts to improve your website.
3. Beat your competitors
Web positioning software provides you with data-driven insights and recommendations, helping you understand your competitors’ strategies and performance.
This allows you to adapt your SEO approach, identify opportunities, and stay ahead of the competition, even with limited resources.
4. Make smarter and more informed decisions
You can use various types of web positioning software to get easy-to-understand information about how your website is performing.
This helps you make smart decisions about what to do next regarding your SEO strategy, prioritize your efforts, and allocate resources effectively to achieve optimal results.
5. Build your brand
Web positioning software helps you create content and optimize it with meta tags and backlinks, helping you make your small business look trustworthy and credible.
This helps you build a strong brand image, stand out from your competitors, and gain the trust of potential customers.
6. Get more targeted traffic
Web positioning software helps you figure out what words people are using to search for products or services like yours.
It helps you optimize your website for relevant traffic, which means that potential customers who are actively searching for products or services like yours can easily find your website, increasing your chances of conversions.
5 types of MUST-HAVE web positioning software
It goes without saying that the market is flooded with software and tools that promise to help you improve your website positioning. But you may not need everything.
You should instead focus on essentially
1. Google Tools
If you are interested in improving your website’s position in search engines, you know that Google is the king of search engines.
Google has plenty of algorithms to decide which website should rank in which position for which keyword.
While it does not make every reason public, at least it offers plenty of free tools that provide tracking and performance data for your website.
So if you want to improve your web positioning in Google based on data, you need to leverage these Google tools. Here are four must-have Google tools for web positioning:
Google Search Console
Google Search Console allows you to monitor your website’s performance on Google search results.
GSC gives you 4 key metrics:
- Click-through-rate (CTR)
You can check this data for any keyword or page to analyze the position for each of your pages on Google for different keywords, how many times people click on your website. and more. This data is really helpful to track your website positioning and take steps to improve it.
Google Analytics is another free Google tool and it provides insights into your website’s traffic and engagement.
You can track your website’s total visits, traffic sources, user behavior, conversions, and more, to make data-driven decisions to improve your website positioning.
With Google Trends, you can identify trending topics and keywords that are currently popular on Google search.
This can help you create content that aligns with current search trends, giving your website a better chance of ranking higher.
Google Autocomplete is a feature that suggests search queries as users start typing in the search bar.
This can be a valuable source of keyword ideas for your website strategy, as it shows you what users are actively searching for.
2. SEO tool
While the Google tools are a great start, to truly help your website positioning, you need some other types of tools as well to optimize your website for search engines.
The three key types of tools that you should definitely use are a keyword research tool, a rank tracking tool, and a site audit tool.
Keyword research tool
Keyword research tools help you find the right keywords to target in your content. They provide insights on keyword search volume, competition, and related keywords, allowing you to choose the best keywords for your website’s content strategy.
Rank tracking software
If you want to improve your website’s positioning over time, you need to monitor its performance.
Position tracking tools, also called rank tracking tools, help you track your website’s performance for specific keywords in search engine results and see how it fares against your competitors.
Site audit tool
Site audit tools help you analyze your website for any technical or content optimization issues. You can also check site speed and get insights on how to improve your overall site quality.
Some of the best site audit tools include Screaming Frog, Sitebulb, and SEO Spider.
Instead of using different tools for different aspects of SEO, I would recommend you use one complete tool.
All the best SEO software includes individual tools that provide specific SEO data, and you can integrate and export data between the features.
3. On-page SEO analysis tool
On-page SEO is a crucial aspect of optimizing your website for search engines.
Regular on-page SEO tools analyze a webpage to check its, meta tags, headers, and other on-page elements to provide recommendations on how to optimize them for search engines.
You should analyze your website for on-page SEO analysis and use it to check how your competition pages are optimizing their content with the right keywords, headings, and meta tags.
There are two types of tools you can use for on-page SEO analysis.
- WordPress SEO plugins for WordPress websites
- SEO tools that include on-page analysis
WordPress SEO plugins
WordPress SEO plugins help you understand how much your page is optimized for a given focus keyword, because that is extremely important for your website positioning.
They analyze the use of that keyword in different meta tags on your page, and provides recommendations on how to use the keyword better.
Some of the best WordPress SEO plugins are Yoast, RankMath, and AIOSEO.
One WordPress SEO tool I particularly like is the SEO Writing Assistant tool of Semrush. It easily connects Semrush and WordPress, and helps you improve your on-page SEO with Semrush data.
SEO tools that include on-page analysis
All good SEO tools and website positioning software like Semrush and SE Ranking include on-page SEO analysis, and they do a very good job of it.
One free tool that I also like is the Ahrefs SEO toolbar. It is a Chrome extension you can add easily. When you open a web page and click on this SEO toolbar, you see all the on-page data directly.
4. Internal linking software
Internal linking is an important SEO strategy that helps search engines understand the structure of your website and establishes relevancy between pages.
An internal linking tool can help you identify opportunities for internal linking within your website, ensuring that your pages are interlinked in a strategic manner. This can help search engines navigate your website easily and improve your website’s overall SEO performance.
Some of the best internal linking tools are Link Whisper (my favorite), Internal Link Juicer, and Autolinks Manager
5. Content writing tool
Before you think I mean ChatGPT when I say content writing tool, take a step back.
You can use AI tools like ChatGPT or Jasper to create content, sure, but what I really mean is a tool like Google Docs, for example, that helps you structure your content.
One great example of a content writing tool is the Semrush SEO Content Template. This tool allows you to enter a target keyword or phrase and provides recommendations for creating content that is optimized for that keyword.
The tool suggests best practices for title length, and recommended keywords to include, and even provides a list of top-ranking content for the target keyword to use as inspiration.
How to choose the right web positioning software
Now that you know that you need web positioning software, how do you decide which ones to choose for your business?
Here are some tips for selecting the right web positioning software:
1. Identify your needs
Assess your website’s objectives and requirements to identify the specific features and tools you need in web positioning software.
2. Research and compare
Conduct thorough research and compare different web positioning software options available in the market based on their features, pricing, user reviews, and reputation.
3. Consider your budget
Determine your budget for web positioning software and choose a software that offers the best value for your investment.
4. Ease of use
Look for software with a user-friendly interface and intuitive navigation that makes it easy for you and your team to use and implement.
5. Customization options
Choose software that offers customization options to suit your business’s unique needs and goals.
6. Customer support
Consider the level of customer support offered by the software provider, including technical support, training, and ongoing assistance.
Check if the software integrates with other tools or platforms that you use for your SEO efforts, such as Google Analytics or content management systems.
8. Updates and upgrades
Consider if the software provider regularly updates and upgrades their software to keep up with the changing SEO landscape and algorithms.
9. Reviews and testimonials
Read customer reviews and assess the reputation of the software provider to ensure their credibility and reliability.
10. Trial and demo
Take advantage of free trials or demos offered by the software provider to test the software and see if it meets your business’s needs.
Conclusion on the must-have web positioning software
So there you have it! A combination of all these different tools for website positioning will definitely help you create and optimize your content to improve your website’s performance and traffic.
Have you used any of the above web positioning software for your business? Which ones prove to be most effective?