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A Website Content Template to Create SEO-Friendly Content [FREE Download]

website content template

Disclaimer: Some of the links below are affiliate links. i.e., if you sign up for their paid programs, I will get a commission, at no cost to you. Please rest assured that I only recommend software/ products I genuinely believe in, and trust to be good for you.

I have OCD. I make to-do lists for my to-do lists. 😬

Quite a few times, it drives my husband crazy but keeps me on track with my daily objectives.

The same applies to small businesses and SEO. A solid foundation set from the beginning helps in better execution and measurement.

For instance, in website content creation, you must create content that resonates with human visitors and search engine bots to rank your site higher on search engine result pages (SERPs).

Website development and optimization are big processes with many micro-steps. Working with a content template makes the processes fast, efficient, and optimal. Share on X

This is why I have developed a website content template for my website and for my clients.

Read on to learn what a website content template is, the different elements included in it, and how to use it best.

Bonus: Download the website content template pack to develop SEO-friendly content for your site!

What is website content?

Website content refers to all kinds of creative content available on a website. It can be textual, visual, or aural content, including images, videos, emails, audio, applications, e-services, and more.

Content improves a website’s hierarchy, making it easily navigable for visitors and search engine crawlers. However, using the right keywords, meta tags, alt texts, and different strategies is essential when developing web content.

Simply put, quality web content attracts organic traffic to a website, generating leads and, eventually, conversions for the business.

What is an SEO content template?

A website content template is a template you use to structure and plan the content of your website pages. An SEO content template is used for the same purpose, but it is primarily based on the core SEO principles.

An SEO content template includes using SEO elements for all website pages. With most platforms, you must provide your targeted keywords and the template will be generated within a few minutes.

You can then use these templates and write SEO-friendly content easily.

A good SEO content template recommends text length, semantic keywords (closely related phrases), readability score, backlinks, and more. It also suggests the best SEO practices for your content based on your competitors.

If you have a website, you should always make it SEO-friendly to increase the chances of getting organic traffic. Share on X

Related: Is SEO worth it for small businesses?

Website Content Template

Why do you need an SEO-friendly website content template?

An SEO-friendly website content template helps businesses outrank their competitors on the SERPs for specific keywords. Besides this, there are many smaller yet helpful advantages of using these templates, including:

1. Simplifies your website development

When you work with a template for your small business website, you know exactly where you want to include each element of your brand story and business.

For example, you will know that your “About Us” page needs a brief introduction to your brand and pictures of your team members. Similarly, you will include customer reviews and use cases in the “Case Study” page.

This makes the process of designing and optimizing your website much easier.

2. Provides a stable structure

A template helps you plan and structure your content, especially when you include many SEO elements.

It helps you assign keywords, optimize your on-page SEO, and write your blog content. It also ensures your content has all the essential SEO elements, such as the title, headings, subheadings, meta description, relevant keywords, etc.

A solid structure improves the content’s readability and helps search engine bots crawl it.

3. Ensures consistency

Consistency is critical for a brand to establish a unique identity that instantly reminds audiences of them. An SEO-friendly website content template sets a uniform tone, font, style, and formatting across every webpage, ensuring consistency throughout the site.

It may include particular colors or fonts. Consistency allows the visitors to easily navigate the content without getting distracted by inconsistent colors or patterns.

Broadly, a consistent website engages users more and ranks higher on the SERPs.

4. Integrates keywords naturally

Keywords majorly affect the ranking of a website’s content on the SERPs. While searching for the right ones requires extensive effort, incorporating them at the right places is another headache to deal with.

Search engines like Google despise keyword stuffing. So, you need to be accurate or go home.

An SEO-friendly website content template has specific areas for target keywords and phrases. This allows you to naturally incorporate keywords within the content so search engines can easily identify your content’s relevance to users.

5. Enhances user experience (UX)

An SEO-friendly template follows the best SEO practices to boost your site’s ranking and visibility. It ensures your content will be responsive on mobile devices and contains proper HTML formatting, optimized images, and appropriate metadata.

Besides the SEO perspective, these elements enhance user experiences (UX).

A website content template presents your information in a structured form, allowing users to navigate the web pages and access content easily. This makes them stay longer on your website, showing the search engines that your content is valuable.

6. Helps you stay goal-focused

A template keeps you focused on the goals of your website.

It helps you keep track of the content you need to create, which ones you have already developed, and where you stand with your website optimization process.

You can also incorporate analytics and tracking sections in your web content template to implement the analytics tools easily and update your website. Doing so will allow you to monitor your content’s performance and how users perceive or interact.

This makes room for better decision-making and website optimization.

Download the website content template pack below to start creating SEO-friendly content for your website.

It includes:

  • A website content template Excel sheet with 6 sheets to structure and optimize your content
  • A blog post template in MS Word to help you write your SEO-friendly blog posts faster
  • A PDF file with notes about the website content template and instructions on how to use it
website content template cover

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What to do before working with an SEO content template

While jumping straight into content creation for your website is tempting, you shouldn’t do that. Before you start using a website content template to plan out your content, there are some fundamentals you need to put in place.

1. Develop a website strategy

The first step to developing your website content, design, or redesign should be to develop a website strategy. It includes determining the short-term objectives and long-term goals of your website, how to achieve them, and what metrics to track.

Start by understanding the purpose of your website content. Decide what you want to do with your content. For instance,

  • Do you aim to inform or educate your audiences about something?
  • Is your website only for entertainment purposes?
  • Do you want to sell your products/services faster?
  • Do you want to increase web traffic or generate leads?

Clear objectives guide the content creation and help select the most suitable template.

2. Know your audience

As with any digital marketing strategy, you must first know who your audience is and what content is relevant to them. This needs to be done before developing or implementing the strategy.

To know your right audience, collect and assess their demographics, preferences, interests, and pain points. Then, create content that resonates with your findings to provide them with the best value.

Knowing your audience helps you create website content that conforms to search engine algorithms and is genuinely valuable and helpful for humans. That is what eventually leads to conversions.

3. Create a website structure

Develop a clear website structure that includes all the essential sections of a website. It will ensure consistency and coherence across your website.

The key pages you should plan for are:

  • Homepage
  • About page
  • Contact page
  • Products/services page
  • Blog
  • FAQs

4. Audit existing content, if any

If you already have existing web content, audit it before you use the content template for optimization. This will help you improve your website content without extensive effort and investing many resources.

website content template cover

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How do you use the website SEO content template?

Download the complete pack using our link to use the website content template. It will offer almost everything you’d need, including an Excel sheet for the key sections, a blog post template, and a notes & instructions document.

Once downloaded, follow the below steps to start the practical work.

Step 1: Choose your topics

The first step of developing your website content is choosing the content topics. They must closely match your products and services so that you will be found for the topics (or keywords) your website is about.

So, for example, if you are selling knitted winter clothes, your website topics should be knitted sweaters, knitted scarves, etc.

Choose Your Topics

You can use different tools to find the most relevant and high-ranking content topics for your website and industry. Some great options include Google Search, Google Trends, SemRush’s Topic Research Tool, Google Analytics, Google Search Console, and Keyword Finder.

Related: What to blog about

Step 2: Choose your keywords

The next step in your website content template is researching and choosing the right keywords. In fact, it is one of the core steps of SEO.

Start by researching relevant keywords for your topics and filter them by volume and keyword difficulty.

Related: SEO keyword research checklist

Some great tools to use for keyword research include Semrush, Google Keyword Planner, and Ahrefs.

If you use a tool like Semrush, preferably a volume of 100+ and a KD <30 will be ideal.

SEMrush Keyword Search Tool

Now, let’s go back to the knitted winter clothes example. If you have chosen knitted scarves as your topic, some keywords to include are ‘hand-knitted football scarves,’ ‘reversible knitting patterns for scarves’, etc.

You should also narrow it down to the country of focus.

Choose your keywords

Pro tips:

Step 3: Research your competition

Competitor research is another crucial aspect of content creation.

If you need to create website content that ranks high in search engines, you must account for sites currently ranking for your chosen keywords. It will help you decide which page of your website should use which keyword as a focus keyword.

Using an SEO tool or Google, note down all the pages that currently rank in the top 3-5 positions for the keywords. These are the ones you need to dig deeper into and beat them.

Now, write down the page titles and the type of page for all the top-ranking URLs.

So if you choose the keyword ‘reversible knitting patterns for scarves,’ for example, you see it is both an informational and commercial keyword. That’s because the top positions are either blog posts or product pages.

Research Your Competition

Pro Tip:
SEO tools also offer free trials, and you should ideally get a free trial and explore the tool before you sign up for it.Semrush is one of the best tools for SEO, and you can get a 14-day trial. A cheaper alternative is SE Ranking, which also offers a trial.

Step 4: Do your keyword mapping

The next step of your website content template includes assigning keywords to different website pages.

You have to decide, out of your chosen keywords from step 2, which ones should be used for which pages as focus keywords.

Your focus keyword is the primary keyword you choose for a website page. Add related keywords in the page content to add more SEO cues. Share on X

For example, if a keyword has mostly product pages, you may use it for your product pages. Or similarly for informational content like blog posts.

So you may use a keyword like ‘hand-knitted football scarves’ for your product page but ‘reversible knitting patterns for scarves’ for your blog post.

Keyword Mapping

You have to decide which keywords from your keyword research will be your focus keywords and which ones will be related keywords for that page.

Step 5: Develop your content

Now that you have chosen your focus keywords and related keywords, it’s time to get writing!

Develop all your website pages now as per the website content template. You can also use the SEO-friendly keywords you just chose in your existing pages.

The website content template pack also includes a template to write your blog posts.

You need to replace the sample copy with your own content, add images, subheadings, etc., and you’re ready!

Start with a content outline to structure your post, then complete all the sections.

Blog post template

Step 6: Work on your on-page SEO

After content creation, it’s time for optimization! Work on all your on-page SEO elements, including:

1. Title tags

The best way to improve your web SEO is to include your focus keyword in the page’s title.

The ideal length of your title should be between 40 – 55 characters, including spaces. A good SEO-friendly website content template will notify you about your character limit so you don’t exceed it.

In our website content template, Column D of the sheet On-Page SEO calculates the number of characters in your title accordingly, which you enter in Column C.

2. Meta description

Your meta description is the short paragraph right below the title of your page that appears on SERPs for a particular keyword.

The character count of your meta description should ideally be between 140 and 155 characters. Like title tags, the meta description also automatically keeps you within the character limit.

In our website content template, Column F calculates the number of characters in your title accordingly, which you enter in Column E.

3. Permalink

Your permalink is the URL of your page. You can include your focus keyword in the permalink as an SEO practice.

Make sure to keep your permalink as short as possible. In our website content template, you can plan your permalinks in Column G.

On page seo

Step 7: Add links

An essential element of SEO is link management.

You need to include internal links (links between your website pages) and external links (links to external websites) to optimize your website. If you’re using our website content template (which you should), you can add these links in the sheet named “Links.”

Link building

What to do after creating your website content

Once you have developed most of your content using the website content template, it’s time to add the extras to your site.

Don’t consider these elements negligible, though. They add as much value as other essential SEO elements.

Here are some things that you should do after creating your website content:

1. Add media

Add images, videos, and audio as applicable to your pages and blog posts.

No matter what format you choose, remember to add alt texts and descriptions to all the media files.

Note: If most of your website content includes audio-visual media, add the transcripts or synopsis of them in words on your website to make them more SEO-friendly.

2. Add call-to-action

Your website should not be a static platform. You must guide your visitors through their journey on your website and gently nudge them to convert.

Therefore, use call-to-action buttons on every page and the relevant sections for them to take different actions. These could be checking out more content, downloading a lead magnet, or even purchasing.

3. Promote your content

Once you have created and optimized your content using the website content template, distribute it on different channels to reach a wider audience.

These could include email marketing, social media campaigns, ads, or even distribution through a peer network.

Develop a promotional strategy that includes both online and offline methods. While social media platforms like Facebook, Twitter, and LinkedIn are great options, focus on offline means like newspapers and TV commercials.

Here is a handy website content checklist that may help to keep track of all the steps you need to create SEO content that ranks.

Create website content with an SEO content template: Conclusion

I hope this website content template helps you create solid SEO-friendly content. After all, your ultimate goal of creating content is to rank your website higher on the SERPs.

So, do you use a website content template for your website? Does it look like mine, or do you include different elements? Would love to hear your comments!

Here’s the form one last time to download the website content template pack.

website content template cover

Get a FREE Template to Create SEO Content for Your Website

By submitting this form, you agree to receive emails from Ignite Marketing and its Privacy Policy. You may unsubscribe at any time.

FAQs: SEO Content Template

What is a website SEO content template?

An SEO-friendly website content template gives writers recommendations to craft SEO-friendly content based on specific keywords. It is usually in an Excel sheet with multiple tabs for keyword research, competitor search, links, keyword mapping, and more.

Is using a website content template important?

Using a website content template is important as it helps developers build the website and content writers craft content efficiently. It ensures your content is consistent across the website and checks all the SEO boxes.

Where can I find free website templates?

You can find many website templates online for free. For your ease, we have provided a comprehensive website content template in this post. Just download it from this link and get started!

Why should I use an SEO content template?

A website content template helps simplify your website development, provide a stable structure, ensure consistency, integrate keywords naturally, and enhance user experience (UX).

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Moss Clement
Moss Clement
2 years ago

Hi Poulomi,
Your SEO content writing template is a valuable resource. Indeed, I just schedule it for tweeting later. The post is vital especially now that every blog or website is competing for readers’ attention and search engine results on the first page. A template gives a structure and partner to create content that generates ROIs. It helps you focus on making your content better for the optimal outcome. In other words, your template act as a guide or blueprint you can rely on for excellent SEO writing best practices.

Ryan Biddulph
4 months ago

This is a sensational guide Poulomi. I like the idea of having an SEO template in place to remain consistent. With anything related to blogging, being consistent with your strategy for the long haul brings lasting, ever-increasing success. Templates ensure that you add all necessary details to publish in-depth content versus forgetting these very necessary but seemingly smaller steps.