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Is WordPress Good For Your Small Business Website in 2024?

Is WordPress Good For Small Business Website

Disclaimer: Some of the links below are affiliate links. i.e., if you sign up for their paid programs, I will get a commission, at no cost to you. Please rest assured that I only recommend software/ products I genuinely believe in, and trust to be good for you.

Choosing the right platform for your small business website can be daunting, isn’t it?

In my experience, the decision you make now is critical. It sets the stage for your business’s growth and online visibility. As you compare different website platforms now, one question you might have is, ‘Is WordPress good for small business websites’?

Let us explore different aspects of WordPress to see if it could be the perfect fit for your business needs.

Key WordPress features

For small businesses, an online presence with a website is not just about being found online; it’s about creating a digital space that reflects the business’s brand, ethos, and mission.

WordPress is an accessible, powerful, and flexible solution for small businesses to create and manage websites. You can leverage its features to grow and manage your online presence effectively.

1. Cost-effectiveness

In my opinion, one of the biggest advantages of WordPress is its cost-effectiveness.

The core WordPress platform is free. The initial setup only includes hosting, and services like SiteGround, Hostinger, and Bluehost offer optimized hosting solutions at competitive prices

You can start setting up your business website with a free or low-cost theme and expand with premium plugins and features as your budget allows. Many of my clients appreciate this flexibility, especially when they are just starting, and funds are tighter.

2. User-friendly and simple interface

The best part about WordPress is that even if you’re not very tech-savvy, you’ll find WordPress manageable.

Even though I set up the website for my clients, they can usually successfully take over their site management after a brief training session. The dashboard is intuitive, making it easy for you to add content, update products, or post blogs.

However, if you prefer to set up your website yourself, WordPress offers various page builders that simplify the process.

Builders allow you to visually construct pages without needing to touch code. They make it possible to drag and drop components exactly where you need them, making site design simple and quick. They do come with a learning curve, though, so if you don’t have any experience with setting up websites, you might want to sign up for a website design package initially.

I’ve used several of these builders, like Elementor and Divi, though Elementor is my favorite.

Top page builders for WordPress

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3. Open source system with themes and plugins

WordPress is fantastic because it’s open source. This means it’s completely free for anyone to use, modify, and distribute.

Any developer can create any theme to help you achieve a certain look or develop a plugin to provide certain functionality.

You can also have a customized WordPress website.

Themes

Themes are like the outfit for your website. They control how your site looks and feels, including layout, color scheme, typography, and other design elements.

There are hundreds of themes in WordPress in a huge number of genres. Whatever your business’s style or needs, there’s a theme out there that’s a perfect fit.

Whether you’re setting up a sleek, professional blog or a bustling online store, the themes are not just about looks; they make your site function exactly how you need it to.

Plugins

Plugins extend your site’s functionality. They can add features like contact forms, photo galleries, SEO tools, and security enhancements.

With over 58,000 free WordPress plugins and many premium options, you can easily add new capabilities to your site. Here are a few essential plugins that I find invaluable for business sites:

  • RankMath SEO – Optimizes your pages for search engines.
  • WooCommerce – Converts your site into an e-commerce store.
  • Sucuri – Secures your site against potential threats.
  • WPForms – Allows easy creation of contact and other forms.
  • W3 Total Cache – Speeds up your site by improving performance.

Biggest WordPress theme libraries

Browse themes & templates by niche, category, & industry

Browse themes & templates by niche, category, & industry

Browse themes, plugins, & templates by category

4. Customization

As mentioned above, being open-source makes WordPress incredibly flexible, allowing extensive customization to ensure your site reflects your business brand perfectly.

You can modify everything from colors and fonts to layouts and widget areas, as well as your checkout process, payment methods, and more.

I’ve customized quite a few sites by tweaking existing themes or adding new features with plugins.

It’s like no matter which niche your website is in or which feature you want in your website; there is a way to achieve it.

Related: Set up your small business brand

5. Quick and easy setup

Getting started with WordPress is straightforward. You can have a basic site up and running in just a few hours.

The installation process is user-friendly, often with a one-click install option provided by many hosting services like Siteground, Hostinger, Bluehost, Kinsta, and more.

Most popular WordPress hosts

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Read more about the best WordPress hosting for small businesses.

This makes WordPress ideal for small business owners who need an online presence quickly without dealing with complex configurations.

6. Efficient content management

WordPress excels in content management, making it easy to create, edit, and manage your content. This includes text, images, videos, quizzes, and all other types of content.

I have introduced many clients to WordPress, and they are often surprised by how easy it is to manage their content—from updating their product catalog to posting the latest blog updates.

You can also set up your content calendars right within WordPress, making it easy to plan, publish, and promote all from one dashboard.

7. Scalability

No matter how unique your business needs are, I feel that WordPress gives you the freedom to adapt your site accordingly.

As your business grows, WordPress scales with you, a critical factor that ensures your website can evolve as fast as your business does.

How does content creation & management work

Developing a strong content strategy is crucial, and WordPress makes it really easy.

You can organize content with categories and tags, integrate social media, and add multimedia are standout features.

The default Gutenberg editor is a block-based system that allows you to add different elements to your posts and pages easily.

I think one of the strongest features of WordPress is its SEO capabilities. Using plugins like Yoast SEO, you can optimize sites to rank higher in search results, which is crucial for online visibility.

I always emphasize the importance of consistency in posting, and WordPress makes this easy with scheduling options. This can free up time for business owners, allowing them to focus on other aspects of their business while maintaining an active online presence.

Related: A complete guide on SEO and content marketing for small business websites

E-commerce capabilities

One of the reasons I frequently recommend WordPress to my clients is WooCommerce.

I’ve set up numerous online stores using this plugin. It integrates seamlessly into WordPress, and you can start selling products in no time. From my experience, it handles everything from inventory management to secure payments.

What I love about using WordPress for e-commerce is how you can extend its functionality. There are countless plugins that add additional features like subscription services, booking systems, and international selling options. I’ve helped clients expand their small operations to global enterprises through these tools.

Related: WordPress vs WooCommerce

What kind of small business sites can you build with WordPress?

Creating a website for your small business with WordPress opens up a world of possibilities, regardless of your industry or niche.  Here’s a closer look at the types of small business websites you can create using WordPress

Local service businesses

Local service businesses, such as plumbers, landscapers, and beauty salons, can greatly benefit from WordPress.

A website for your local service can detail your services, showcase customer testimonials, and include an easy-to-use booking system.

For potential customers, having access to service descriptions, pricing, and the ability to schedule appointments online at their convenience can significantly enhance the customer experience.

Online stores

WordPress, combined with WooCommerce, offers a powerful e-commerce solution if you are a businesses looking to sell products or services online.

Online stores can be easily managed with WordPress, providing you the tools to sell online, track inventory, and process payments.

Restaurants and cafés

Restaurants and cafés can utilize WordPress to create inviting online experiences.

From displaying menus and photos of dishes to integrating online reservation systems and customer reviews, WordPress offers themes and plugins specifically designed for the food industry.

Professional services

Websites for professional services firms, such as consulting, legal, and financial services, can be developed to highlight expertise, services offered, and client success stories.

Integrating a blog section to share industry insights, news, and thought leadership can also help establish your firm as an authority in your field.

Real Estate

Real estate businesses can use WordPress’s functionality to create real estate websites that feature listings, agent profiles, and search tools for property buyers.

Plugins designed for real estate can enhance the user experience with features like property galleries, virtual tours, and interactive maps.

Nonprofits

Nonprofits can use WordPress to create engaging websites highlighting their mission, projects, and impact.

Features such as donation buttons, event calendars, and volunteer signup forms can be integrated to support fundraising and community engagement efforts.

Related: Check out these examples of small business websites to get more ideas and inspiration about types of websites.

Comparative analysis: WordPress vs. other website platforms

Wix

Many of my clients ask about Wix, as it’s known for its simplicity.

I’ve tried Wix and can say it’s very user-friendly, especially with its drag-and-drop interface. However, when it comes to scalability and flexibility, WordPress is far superior. Wix can be somewhat limiting if your business grows or your needs change.

Squarespace

Squarespace offers beautiful design templates and is quite good for creatives.

I have used Squarespace for clients who prioritize aesthetics. Yet, when it comes to specific functionalities and SEO flexibility, I still lean towards WordPress. It simply offers more control and better integration with third-party tools.

Shopify

If e-commerce is your sole focus, Shopify might seem tempting. I have tested Shopify for online store projects, and it’s robust and highly specialized.

However, if you need a more versatile platform that balances content management and e-commerce, WordPress with WooCommerce is what I recommend.

I feel these insights reflect not just my experiences but also those of my clients who’ve made informed choices about their online platforms.

Pro tip:

Of course, you may completely ignore all website platforms and go for a coded website from scratch. A custom-coded website can offer the ultimate levels of customization but often, they cost much more and take longer to build.

Read more in my post on WordPress vs custom-coded website

Related:

Website security concerns

Sometimes, I get questions from clients about whether WordPress is secure.

WordPress sites can be vulnerable to security threats if not properly maintained. You will sometimes hear about cases where outdated plugins or themes became the backdoor for hackers. However, with regular updates and basic security practices, most risks can be mitigated.

I always recommend installing security plugins like Sucuri or Jetpack, which I’ve used to help secure client sites effectively.

Maintenance

I cannot stress enough the importance of regular website maintenance for WordPress site.

The WordPress team regularly releases updates to address known vulnerabilities, ensuring that your site is protected against the latest security threats.

But you also need to update the themes and plugins promptly. I’ve also implemented measures like two-factor authentication and secure socket layer (SSL) certificates for my clients, which significantly enhance site security.

I use and recommend tools like UpdraftPlus for backups because they are reliable and easy to use. Setting up automatic backups can save you a lot of headaches down the line.

Maintaining a WordPress site can be time-consuming, especially when you’re focusing on your business.

One option you could then consider is managed WordPress hosting, a service where the hosting provider handles all technical aspects of running WordPress. This includes security, updates, daily backups, and scalability.

This service also includes expert support, ensuring help is readily available if any issues arise.

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Support

One of the reasons I feel so confident using and recommending WordPress is because of its vast community and available resources.

Whether you need help troubleshooting a problem or you’re looking for a plugin recommendation, there’s always someone to help. I’ve frequently turned to WordPress forums and found solutions and suggestions that were just what I needed.

Limitations of WordPress

While I often praise WordPress, I have to admit it has its limitations. For some beginners, there’s a learning curve, especially if they’re handling more complex features or customizations.

Also, because it’s so flexible, WordPress can sometimes become bloated with unnecessary plugins or customizations, which may slow down your site.

If you’re looking for a very simple, hands-off website or if you need advanced e-commerce features out of the box, platforms like Shopify or Squarespace might serve you better. In these cases, the specialized functionality of these platforms can outweigh the flexibility offered by WordPress.

Check out my full post on WordPress pros and cons.

Conclusion – Why should you choose WordPress for your small business

WordPress is the right choice for your small business because it’s easy to use and flexible enough to handle just about any business type or size. It’s a free, open-source platform that allows you to create a professional-looking website without knowing how to code.

You can choose from thousands of themes to change how your site looks and add features with plugins. WordPress can scale with your business as it grows, whether you’re setting up a blog, an online store, or a business website.

Plus, a large community of users and developers is ready to offer support and advice, making it easier for you to find help when needed.

Based on what I have learned and tested over the years, I feel confident that WordPress can help enhance your online presence significantly.

Do you use WordPress for your small business website? Why or Why not? Share in the comments!

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