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Hi!
I am Poulomi Basu.
– The founder of Ignite Branding & Marketing.
– An unwavering optimist obsessed with helping service business founders build systems that do the work — so they can scale without adding headcount or burning out.
– A writer, a traveler, and a scuba diver. And a mum to two toddlers 😉
I started my career with a love for creativity. Writing and graphic design were my happy places.
But I wanted to know how businesses work. Because creativity in marketing should deliver business goals. So I wanted to learn strategy. That took me to study business and earned my MBA from HEC Paris.
From there, I spent 15 years working with global brands like L’Oréal, Bose, Johnson & Johnson, and Unilever. I managed projects across the Middle East, Europe, and Asia, learning how to build brands, create strategies, and adapt to different cultures.
It was fast-paced, challenging, and rewarding. But something was missing. It wasn’t giving me the satisfaction or fulfillment I was craving.
In 2016, I made a life-changing decision. I left my corporate career behind to start Ignite Branding & Marketing. I wanted to use everything I’d learned to help small business owners—people who are passionate, hardworking, and making a difference.
I began by helping businesses with branding, website design, content marketing, and SEO.
I focused on making things easier for my clients, helping them grow without feeling overwhelmed.
But as the years passed, the marketing world kept evolving. And so did I.
Here’s what I kept seeing: smart founders using AI every day — and getting a fraction of what it can actually do.
Chatting with it, asking questions, getting answers, moving on.
But AI can run your business.
It can know your clients, your voice, your workflows — and do the reports, draft the proposals, publish the content without you touching it every time.
That’s what shifted my focus: from branding and content work to building AI infrastructure for service businesses. Systems trained on how you specifically work.
What that looks like in practice:
Because the goal isn’t more AI tools. It’s one system that actually runs your business.
I am also a Virgo, Type-A personality, a one-person business, and a mom of 2 toddlers, so I know something about juggling various tasks and achieving goals in the most organized way, with processes that work 😉
I am a Canva ambassador and a certified Semrush professional.
What drives me:
To help service businesses build AI systems that multiplies their capacity.
Help 1,000 business owners to move from using AI as a chat tool and drive growth with smart AI and operating systems.
Business with heart. Integrity. Passion. Partnership. Honest guidance and effort. Customization.
I believe that the true power of any brand, corporate or individual, comes from their core essence, their uniqueness.
So it is key to be clear and confident about this true power, and show up as genuine, authentic brands, who would inspire trust. I also believe in forming authentic client relationships with integrity, to offer my best value so you get the maximum benefits of growth
A small business grows more efficiently with a holistic, end-to-end process of doing a market analysis, building a unique, differentiated offer and positioning, and then presenting that message to the world in an authentic, impactful way.. It is only when all the elements come together in the right fit that a business can achieve exponential, yet long-term sustainable success.
Powerful businesses are built when there are clear objectives set first, and a comprehensive strategy and action plan is developed to attain those objectives.
With this foundation work, a consistent brand with a clear , differentiated positioning and message can then be built over the long term.
I strongly believe in action-oriented business development.