our story

Partners-in-crime for 15 years!

The Ignite team: Poulomi Basu & Bosky Doshi

We met in our first jobs, in 2004.

Since then, we have changed jobs, started different ventures, chose different specialisations, and even moved continents. One of us delved deeper into business, and the other immersed herself in design.

But we still share the same passion for branding, marketing, self-development, and people.

For the last 15 years, we have travelled together, shared our entrepreneurial journeys, and helped each other make lemonade when life threw us lemons 😉
Backed with education from the relevant schools and expertise from working with big corporates, we have worked with small business owners since the last 3 years, and also suffered and learnt through our own challenges as business owners.

With Ignite, we combine all those stories and 30 years of combined experiences, to work together and bring you the best tools to help you start and succeed in your own small business! Our goal is not just to help you build your small business, but help you do that with your unique story, in an authentic way, by being true to yourself, so you can always feel empowered and happy.

Poulomi Basu

Founder, brand & marketing consultant

Poulomi Basu. Founder, brand & marketing consultant - Ignite

Brands I have worked on:

Vodafone - IGNITE Marketing
Unilever - IGNITE Marketing
L'oreal Paris - IGNITE Marketing
jnj - IGNITE
The EconomicTimes - IGNITE
taj-IGNITE Marketing
Kimberly-Clark_IGNITE
LVMH - IGNITE

I am an unwavering optimist obsessed with creating unique, powerful brands. I am also a writer, mentor, traveler, and scuba diver.

On one hand, I have worked in many different parts of the world in my corporate career of 15 years in business strategy, brand development, marketing, design, and communications, and have managed local, regional, and international brands, all of which gives me an all-rounded expertise in managing businesses.

From India and the Middle East to Western Europe, Northern Europe, North Asia, South Asia, I have also worked in many countries, with people of very different cultures, and deeply understand the professional challenges of businesses and of managers in today’s corporate world.

On another side, 2 words describe me best: heart, & passion.

I lost my father when I was 21, have been broke 3X in my life, been made redundant 2X, survived a messy divorce, and am right now hustling in my business. But throughout my life, no matter what has happened, I have been true to myself, gone after my dreams, and with one exciting journey after another, have succeeded in achieving my goals, while staying true to my values and purpose. Today, I live in a charming city in Netherlands, have learnt to value my self-worth, am happy like never before, and am living proof that it all works out in the end!

So I started my venture, IGNITE, to try to help other small business owners achieve their success with their unique, authentic stories, their ideas, and through it, thrive professionally, so they can live with happiness and purpose.

I help entrepreneurs who live and breathe their ideas every minute, to convert their dreams into reality. I help businesses to use the tools of branding and marketing to further enhance their success, while being authentic and being true to their individuality. I firmly believe this will also help them find fulfillment and happiness in their lives.

See the full range of services provided by IGNITE.

My passions: Brands, writing, people, ideas, relationships, scuba diving, mindfulness, personal & leadership development, stimulating conversations, learning about different cultures.

Bosky Doshi

Design & communication consultant

Bosky Doshi. Design & Communication Consultant - Ignite

Brands I have worked on:

Unilever - IGNITE Marketing
femina_IGNITE Branding & Marketing
TIMES OF INDIA - IGNITE Marketing
Bank-of-India-IGNITE Marketing
Kimberly-Clark_IGNITE

I have a passion for all things bright, cheerful and happy. Am the quintessential optimist. And with this exuberance, I dived into the world of art and design, starting my career in India's leading advertising agency, Ogilvy & Mather, as an Art Director, then moving on to work with other multinational agencies likes Enterprise Nexus, and Lowe Lintas, to name a few.

After a wonderful stint of 12 years as an advertising professional and picking up excellent skills and experience in making a brand come to life with design, of being able to create communication that resonates with the brand’s character and personality, I started on my own as a design and communication consultant, partnering with IGNITE.

But it’s not just design that I am passionate about. What is key to me is a good understanding of human emotions and values, which I also pick up while involved in my 2nd big love – travelling, and also connecting to people through these emotions.

Design is all about the heart, senses, and intuition. My mission is to create work which can add value to the brand and thus eventually to the consumer experience, through the communication I create.

My passions: Travelling, maximizing my spiritual awareness, meeting new people and learning their perspective, sports, having a quality lifestyle, brands and building brand awareness. Self-development in every area of mind, body and finance.

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