Canva Pro Pricing Review for Small Businesses: Is it Worth it? [2022 Updated]

canva pro pricing review - is it worth it

Overall Review

Canva Pro is the perfect graphic design platform for small business owners who have to create lots of brand and marketing designs, even with limited design skills.

It’s not a sophisticated software like Photoshop, but if you need to create professional-looking designs regularly and quickly, post them on social, then Canva is perfect for you.

Especially if your budget doesn’t let you hire a professional designer.

Top Features

Overall Rating



$9.99/ month

Disclaimer: Some of the links below are affiliate links. i.e., if you sign up for their paid programs, I will get a commission, at no cost to you. Please rest assured that I only recommend software/ products I genuinely believe in, and trust to be good for you.

Any business function, especially digital marketing, is heavily reliant on graphic designs.

Presentations, brochures, social media graphics, all need to be designed fast and look good. But like most business owners, you may not be trained in design concepts and tools or afford to hire a designer.

Enter Canva, a graphic design platform with both free and paid options.

This is my honest review of the Canva Pro pricing, whether it’s worth it for small businesses with limited budgets.



What is Canva?

Canva is an online tool that allows you to create almost any kind of design in minutes, with its simple user interface, drag-and-drop builder, and libraries of templates, fonts, and photos.

Canva has both free and paid versions.

The focus of this post will be to review whether the Canva Pro pricing is worth it for small businesses with limited budgets. Or if the free version is enough.

The basic features that are included in both free and paid versions of Canva are:

  • Drag-and-drop editor
  • Prebuilt templates for different design needs
  • Image libraries: stock photos, graphic elements, backgrounds
  • Fonts
  • Audio and video libraries
  • Integration with apps like Google Drive, Google Photos, Dropbox, Google Maps, Pexels, Pixabay, Hubspot, and many more

If you are familiar with details of the free version, skip to Canva Pro Features.

To decide if the Canva Pro pricing is worth it, there are 3 aspects that can be considered:

  • Canva Pro benefits vs. Canva free
  • How Canva Pro can meet your small business needs
  • Canva Pro alternatives

How does Canva work? What can you do with Canva Pro?

You can use Canva free or Canva Pro to create almost any kind of design, for business use (presentations, business cards, invoices, letterheads), or marketing (social media posts, ebooks, workbooks, ads).

These are the most basic elements that you can create, but there are also more. There are prebuilt templates for all kinds of designs.

You can use Canva to create any design for all your small business marketing needs.

Here is a snapshot of some of the designs that can be created.

40 Designs & Templates You Can Make on Canva

How to use Canva?

You can create a design in Canva in two ways:

  • Customize a template
  • Start from scratch

Customize a template

  • Sign up for a Canva Pro free trial.
  • Choose a template from the template section or search for one in the search bar.
  • Edit the colors, fonts, and text as you want.

Start from scratch

  • Click on Create a Design.
  • Choose the size of your image.
  • Drag and drop elements from the left-hand panel to create your graphic. You can choose photos, illustrations, stickers, backgrounds, text, audio, and videos.

Download the image as a PNG or JPEG file.

Check out this video tutorial if you have not used Canva before and want a quick training on how to work with this software.

What is Canva Pro?

Canva Pro is the low-tier premium version of Canva which includes a ton of more features and benefits than the free version of the software. Canva Pro was earlier called Canva for Work.

Canva also has an Enterprise plan, which is mostly used by big businesses.

Canva Pro Features

Canva Pro offers tons of intuitive features that make graphic designing available for everyone, irrespective of their skill level or experience.

One-click magic resizing

In Canva free, to create different graphics for different needs (even for different social media posts), you would have to create two designs one by one by copying and pasting. In Canva Pro, you just do it with one click. Save time and create content for multiple platforms with minimum effort.

You can also do magic resizing for custom dimensions.

Brand Kit Pro

Whichever template you decide to base your design on, you will have to customize the colors and fonts as per your brand look and feel. The Canva Brand Kit Pro allows you to save all the brand attributes that you created from your brand story. You’ll be able to access and apply these easily every time you create a new design.

In the free version, you can only save one brand color palette with 3 colors. In Canva Pro, you can save unlimited palettes with unlimited colors.

You can also save and use your brand fonts, which you can’t do in the free version.

Plus, you can upload logos with a transparent background.

Background Remover

Sometimes you need just a part of an image and want the rest of it to disappear. For e.g., if you want to get a portrait style of a person and remove the background clutter. Canva Pro makes that really simple.

You can remove backgrounds both from Canva library images and the ones that you upload.

It is especially handy for downloading logos with and without backgrounds.

Animator Pro

You may want to animate some of your static images, especially for visually-heavy social media like Instagram and Pinterest. You can use the animated feature of Canva Pro to create these animated images and GIFs.

Content Planner

This is perhaps one of the best tools that Canva Pro offers. The scheduler will allow you to schedule your content through the graphics you create on Canva, to 7 different platforms. You can automate your social media marketing so you can spend your valuable time actually running your business. Plus, you save on the hassle and cost of having a dedicated tool for scheduling your social media.

From April 2021, you can schedule your content to Instagram as well. Earlier the social media platforms included were:

  • Twitter
  • Facebook
  • Linkedin
  • Pinterest
  • Tumblr
  • Slack

Unlimited folders

If you have been sharing your business on social media, you would already have lots of visual media already created. Whether you are an organized person or not, I bet you would hate having to scroll through all of those to find the one you want.

You get only 2 free folders in Canva free, and your designs are saved in descending order of date. So to find an old design, you have to hunt through your folders and your dashboard.

Having the option to create unlimited folders in Canva Pro and save your designs in an organized way makes work really efficient.


It is now also possible to create videos with Canva. And yes, you can use pre-existing templates to design them as well, so you don’t have to start from scratch.

Publish as a website

Let me start with a caveat by saying that I am not saying you can create a full-scale brand website with Canva. It is not there yet.

But you can create a few pages of designs, and publish that as a quick website. See the video below to see how.

Team templates

If you are a small business owner with a co-founder or a small team, or even if you have friends/ family helping you with graphic design, this feature may be helpful for you.

In Canva free, you can create teams and collaborate on projects in real-time, designing and sharing comments. But only in Pro, not only are the team functions more enhanced, but you can also design custom templates for your brand and share them with your team.

Canva free vs paid

Besides all the Canva Pro features, an additional difference between Canva and Canva Pro are the size of the libraries in both: for templates, fonts, photos, and graphic elements such as shapes, icons, and stickers.

Here are the key differences:

1. Templates: Canva free offers 250K free pre-existing templates to choose from, whereas the Canva Pro pricing includes more than double that, at 610K.

2. Stock media: Canva free offers thousands of photos, audio, videos, and graphics that you can use in your designs. Canva Pro offers 100+ million.

3. Folders: Canva free give you only 2 folders. I used to go nuts, trying to organize and then later find my designs in my Canva account. 

So glad I moved to Canva Pro, which offers unlimited folders and subfolders.

4. Storage: Canva free has only 5Gb storage. If you are using Canva to create almost all of your designs (which you obviously should), then 5Gb storage won’t last long. The Canva Pro pricing includes 100GB of storage.

5. Fonts: There are some font options available in Canva free, but they are the regular ones. The Canva Pro pricing offers 3000 fonts, and also lets you upload your own brand font.

Canva free vs Canva Pro can then be summed up into the following graphic.



Canva Pro pricing: How much is Canva Pro?

Now that we have seen the differences between Canva free and Pro, it’s time to dive into the Canva Pro pricing and evaluate it.

Canva Pro pricing comes in different tiers:

Canva Pro: A yearly plan with Canva Pro costs $119.95, which would be $9.99 a month. A monthly plan is slightly higher, at $12.95/ month.

The advantage of a monthly subscription, of course, is that you can cancel at any time.

Canva Enterprise: Canva Enterprise is only relevant for big businesses, with multiple brand kits and team roles. It is not so relevant for small businesses.

Canva Pro free: This is a special option in the Canva Pro pricing. Only nonprofit organizations and students can get Canva Pro for free.

Canva Pro pricing comparison & details

Note that the Canva Pro pricing mentioned above is only applicable if you have only 1-5 team members who might want to use the design platform.

As a small business, that should be enough.

If you need to provide access to more than 1-5 team members, then the Canva Pro pricing also changes.

How can Canva Pro meet your small business needs?

The Canva Pro pricing may seem a bit steep at first for small businesses that need to be conservative about their spending.

That’s why to decide if the pricing is worth it, it’s relevant to look at the ways that Canva Pro can help your branding and marketing needs.

Some of the biggest challenges of small business owners that Canva addresses are:

  • Limited budget (always, right!)
  • Limited skills (not everyone has design skills!)
  • Limited time (there is never enough!)
Canva Pro is ideal for small business owners as it offers an affordable way of creating many marketing solutions, fast. Click To Tweet

Limited budget

Designing premium-looking, branded graphics, especially social media posts, would normally require the following resources:

  • An offline designing software like Adobe. Price/ month: $21 (for individuals, for only one software. For businesses or multiple apps, the price is much higher). Or an online design software (more on this below in Canva Pro alternatives), which would also be a minimum of $8-$9/ month, to get similar features as Canva.
  • A library of premium images from a photo library like Shutterstock. Price/ month: $29 (10 images)

Note: Of course it’s possible to use free images from websites like pexels.com or unsplash.com. But millions of other businesses are also using the same free images, so would be difficult to differentiate your brand and positioning.

  • A social media scheduler like Buffer or Hootsuite. Price/ month: $15

Total cost per month: $43 – $55

Canva Pro is a one-stop solution for all the above needs. Price/ month: $9.95/. Safe to say that the Canva Pro pricing is quite affordable if you want to use Canva for your business.

Limited skills

Sometimes small business owners have to work on all aspects of their business themselves, including SEO, messaging, and design.

Even if you do have the software installed to create your own designs, you may not have the right skills or knowledge to actually do them yourself.

And if you have to hire an external designer to create your graphics as you are not familiar with designing software, then the cost is much higher, of course.

With Canva Pro, you don’t need any special skills. It doesn’t matter whether you can use other graphic designing tools or not. You just open Canva Pro, and the onboard instructions will help you get through the basics. Plus, there are tons of tutorial videos online that’ll help you if you get stuck.

Pro Tip:

Because of Canva’s very simple interface. huge template library (social media templates being particularly helpful), and easy drag-and-drop builder, you can easily do the designs yourself.

Sometimes all you have to do is change the colors and fonts in a prebuilt template and your design is ready in a few minutes. Very helpful when you have to create multiple social media posts.

So economically, it makes a lot of sense to get Canva Pro. But only if you need to design lots of graphics, quickly and easily.

Not sure how it actually works?

Limited time

While with Canva Pro you will have to shell out that extra $10/ month, in the end, you save so much time on creating your graphics, that it’s definitely worth it.

Even if you have a friend/ partner who is helping you to design the graphics, Canva Pro can help. I have a design background myself, I have Photoshop & Illustrator installed on my PC, and yet most of the designs on my website and social media are designed on Canva.

This is how Canva Pro saves me a HUGE amount of time:

  • Resizing images

In Canva free, I would want to resize an image while working on it, but I couldn’t. I had to create a fresh design from start. THAT was frustrating. Also had to look up the latest dimensions for each type of social media post first, and then create separate designs, one by one.

Had to set aside at least a few days a month, for creating social media graphics!! Waste of my precious time.

Canva Pro’s Magic Resize option offers you the latest dimensions specifically for different social media platforms. For example, you’ll find sizes labeled as ‘Facebook Post’, ‘Instagram Post’, ‘Facebook Cover Photo’. You can just choose the one you want, and it will instantly resize your design.

  • Efficiency by organization

Because I create so many images on Canva, having 3 folders was a bit limiting as my past designs would get lost somewhere and I would have to hunt for them. Now all my designs are neatly organized, and I can find any in a jiffy. Just like on my PC.

  • Social media posting

With the content planner, it is so handy to create my social media graphics and post them directly from the software! I don’t have to spend time downloading them on my laptop and then uploading them again on Hootsuite.

Canva Pro alternatives

Of course, Canva is not the only design software you can consider. Among the online marketing design tools, the most popular ones are Picmonkey, Crello, Pictochart, and Adobe Spark. Whereas for offline, Adobe tools like Photoshop and Illustrator are the key alternatives to Canva.

Canva vs Picmonkey

Picmonkey and Canva are both relatively easy to use. But Picmonkey is primarily a photo editing software, whereas Canva is most apt for graphic design. Some other differences are that unlike Picmonkey, Canva has thousands of free templates, and offers a free plan.

Picmonkey is like the online version of Photoshop, with much lesser features than Photoshop, a beginner-friendly interface, and an easier learning curve. It is, however, not as easy to use as Canva.

Canva vs Crello

Crello is also an online graphic design software. But neither does it have close to as many templates as Canva, nor the integrations with multiple third-party apps. Its libraries of photos, fonts, etc., are also much more limited than Canva’s.

Canva vs Piktochart

Like Canva, Piktochart is also an online graphic design tool, but it focuses more on infographics, reports, and presentations. Whereas on Canva you can create more than 50 types of designs. Piktochart’s free plan only gives you 40MB space, only 5 visuals to create. This tool also does not offer a free trial for the Pro plan, and at $24/ month, is more expensive than Canva.

Canva vs Adobe Spark

Adobe Spark, like Canva, is also an online designing platform, and they share a similar price point ($9.99 compared to Canva’s $9.95). Spark, however, has only 26,000 templates compared to Canva’s 420K, and focuses on social media posts, videos, and web pages. Canva, as we saw before, covers a huge range of categories for different business needs.

Canva vs Visme

Canva and Visme are both graphic design platforms that make designing all kinds of business, branding, and marketing graphics easy for non-experts.

Canva has better features for social media posting. So if you are looking for a design platform that makes it easy for you to create and share posts, you will find Canva Pro with its content planner more useful.

The Visme design tools are more sophisticated, but it comes at a price point of $25/ per month, which is almost double that of the Canva Pro pricing.

Canva vs Picmonkey vs Crello vs Piktochart vs Adobe Spark vs Visme

Canva vs Photoshop

Photoshop is one of the best photo editing tools ever created. There are barely any limits to how you can edit an image in Photoshop. Plus it has multiple options of brushes, textures, and effects that can really transform a picture. It is not technically a graphic design tool, though you can create graphics with it.

What differentiates Photoshop mostly from Canva is that Photoshop doesn’t come with pre-existing templates, you really have to be a designer/ artist to use it, it has a very steep learning curve.

Canva vs Illustrator

The biggest difference between Canva and Illustrator is that while Canva is mostly used for flat, image formats (PNG, JPEG) only, Illustrator can also be used for vector formats (icons, shapes, text). Illustrator is an advanced software for creating high-quality, scalable graphics and complex layouts that can also be printed in big sizes.

Like Photoshop, as it is used mainly by those with a moderate design background, it doesn’t provide prebuilt templates, and designs have to be created from scratch on a blank artwork.

Canva vs photoshop I canva vs illustrator

Who should use Canva?

The library of templates, photos, and fonts included in the Canva Pro pricing, as well as the ease of use, are unmatched by any other tool.

Canva Pro is perfect for non-designers who want to create beautiful, branded, graphic designs easily and quickly. Hardly any design skills are required to use Canva, which makes it perfect for diy graphic design. Click To Tweet

You can just choose a template out of 610,000, change the font and colors, and you’re good to go!

Here are some examples of people who can use Canva:

  • Marketers
  • Small businesses
  • Freelancers
  • Bloggers
  • Academic professionals
  • Students

Canva could be considered a very elementary tool for skilled designers, so I would recommend them to go for more sophisticated design software, like those offered by Adobe.

How to get Canva Pro for free?

You can get all the features of Canva Pro free for 30 days.

Step 1: Go to canva.com, and create a free account

Step 2: Select the Pro plan, and click Try for free.

Step 3: Enter your credit card details, and get started with your free Canva Pro account!

Don’t worry. Your card will only be charged after 30 days. If you don’t think it helps you, then just cancel your trial and account at any time.

If you are a student or nonprofit entity, just enter the relevant details and the Canva Pro pricing won’t be relevant for you. You will get it for free.

Lifetime Canva Pro pricing

Some SaaS companies do offer a lifetime membership for their software.

But it makes business sense for most companies to offer a monthly or annual subscription.

Some other tools that I use, for e.g., SEO tools like Semrush, Link Whisper, are all built on the yearly model maximum.

Similarly, the Canva Pro pricing also does not include a lifetime subscription.

Canva Pro for commercial use

As a small business owner, you may have the question:

“Can I use Canva images and fonts for commercial use?”

You can use Canva Pro designs on your website and all marketing material. It is included in the Canva Pro pricing.

You can also sell templates that you create on Canva. But just ensure that

But be sure to check out the exact terms and conditions for each type of usage before you publish them.

Limitations of Canva Pro

Most of the features of Canva Pro are very user-friendly and helpful.

There are a few aspects that can be a bit limiting at times, depending on your needs.

  • Only works online

If you need to work on a design quickly, and the internet is slow, it can be a challenge. But if the internet is not good, a lot of other work aspects are also challenged, so this may not be so much to worry about.

  • Image keyword search is not very intuitive

Looking for the perfect image for your design may need a bit of trial and error as the keyword search is not very optimized. You have to try different versions of the keyword to get the image you want.

  • Photo editing is limited

As mentioned earlier, Canva is not an image editing software like Photoshop. So while you can add some basic filters, crop, and resize images, you can’t do heavy-duty image editing in Canva.

But on the flip side, the Canva photo library is huge, so you have more chances of finding the perfect image which doesn’t need much work.

How to cancel Canva subscription?

You can cancel your Canva subscription at any time.

If you are using Canva free, of course you don’t pay any fees.

If you have a monthly Canva Pro subscription, you can cancel your Canva subscription before the payment date of the next month. Your subscription will be valid till your next payment date.

If you have an annual subscription, you can of course also cancel your Canva Pro membership at any time before your next annual payment. Your subscription will be valid till your next annual payment date.

Can you get a refund when you cancel your Canva subscription?

The current Canva Pro pricing does not include any refunds on canceling a Canva Pro subscription.

Instead, it offers you a free trial of Canva Pro for 30 days, so you can work with the tool and see if you would like to sign up for the added benefits of Canva Pro.

What is the Canva Pro app and how to use it?

Another feature I absolutely love about Canva is that the Canva Pro pricing includes the Canva app for mobiles.

Yes, you can indeed create/ edit your designs on the go with Canva!

It is available for both Android and iPhone users.

So even if you don’t have your laptop, with the Canva Pro app and the Canva content planner, you can create and schedule your social media posts, for example. All on your phone.

That is flexibility, or what!


Is Canva Pro worth it? My review as a small business owner.

First of all, I would definitely, emphatically, recommend every small business to use Canva, at least for your social media graphics (we know we always need a ton of them).

Now the question is whether the Canva Pro pricing is worth it.

Earlier we talked about limited budgets and limited time. These have definitely proven true for me, especially time. I can use Photoshop and Illustrator easily, but I still prefer using Canva as it’s so much more convenient.

In a nutshell, if you want to occasionally create a few designs then Canva Free will be enough for you.

If you’re a photographer/ artist/ graphic designer, then you know already, Canva is not as powerful as the Adobe Creative suite.

But if you’re a business that needs to create a lot of high-quality designs, quickly, for example, for content promotion, then Canva Pro is definitely worth the investment.

Pro Tip:

I wouldn’t recommend using Canva to create your logo. Your logo is not just a design, it is the identity of your brand, and should reflect your complete brand story.

For this, I would recommend hiring a graphic designer who can put real thought and professional experience into creating a perfect visual identity for you. It is a one-time investment, so think about it.

For me, Canva has been a real game-changer. I save so much time on getting so much done, exactly how I want it for my brand! I really wouldn’t know what to do without it anymore.

Yes I am an affiliate for Canva, but that is only because I adore it so much. If you haven’t done so yet, I really recommend that you give it a try.

Have you tried Canva Pro yet? What has your experience been? Do you think the Canva Pro pricing is worth it? Did you continue with the paid Canva Pro account or stop after the free trial? Share in the comments below!

But before you go, do just check out all the FAQ related to Canva and if the Canva Pro pricing is worth it for small businesses.


Canva is a fantastic design app for non-professional designers who need to create graphics for their business and other needs.

It is perfect for:

  • Marketers
  • Small business owners
  • Freelancers
  • Students
  • Teachers


Yes! One of the best features of Canva is that you can upload an unlimited number of your own fonts on Canva.

Of course, you can also choose one of the 3000 premium fonts available with Canva Pro.

Canva is a very collaborative tool.

You can definitely create teams and work on the designs together.

Canva Pro even lets you create custom designs for your brand and share them with your team.

One of the only limitations is that you can’t use Canva Pro offline.

However, the mobile app of Canva is very easy to use. So if are not in front of your laptop or your wifi is not working well, you can use Canva with your mobile data.

Data consumption of the Canva app is not very high.

Currently, Canva only offers a 30-day free trial. The 45 day trial was available before on some sites, but I don’t find those anymore.

Let me know if you do 😉

Canva does not offer refunds on any subscription models.

However, it does offer a 30-day free trial to use it and evaluate if it is a tool that you need and how it can help you.

For 1-5 team members, the Canva Pro pricing is now $9.99 monthly, if you sign up for an annual subscription.

A monthly subscription costs $12.95 a month.

Currently there is no limit on the number of designs you can create on Canva Pro.

You can create as many as you need and can also save them on Canva, as long as their total size doesn’t include 100GB.

You don’t need advanced technical or design or coding skills to use Canva Pro.

You just need to be able to do simple computer work like drag and drop, change colors, fonts, etc.

Canva Pro offers a 30-day free trial for all users, to get comfortable with the app.

And there is no Canva Pro pricing tier for nonprofits,  students, and teachers. They can get it for free.

Besides these 2, Canva does not offer any other discounts.

You may cancel your Canva subscription at any time.

Liked this post? Share it!

Inline Feedbacks
View all comments