I am Poulomi Basu.
– The founder of Ignite Branding & Marketing.
– An unwavering optimist obsessed with helping brands achieve growth with unique stories, the right messaging, and content.
– A writer, a traveler, and a scuba diver. And a mum to two toddlers 😉
On one hand, I have worked in many different parts of the world in my corporate career of 15 years in business strategy, brand development, marketing, design, journalism, and communications, and have managed local, regional, and international brands, all of which gives me all-rounded expertise in managing businesses. I also have an MBA degree from HEC Paris.
From India and the Middle East to Western Europe, Northern Europe, North Asia, and South Asia, I have also worked in many countries, with people of very different cultures, and deeply understand the professional challenges of businesses and of managers in today’s corporate world.
I started my venture Ignite Branding & Marketing in 2016, to help small business owners in their journey of achieving business growth.
Knowing that not all business managers and entrepreneurs have marketing experience, and yet need to win with it, along with managing many other aspects of the business, I want to use my experience to make their lives a little easier, and help them achieve their objectives with less stress and more structure.
My key services are:
On another side, 2 words describe me best: heart, & passion.
I lost my father when I was 21, have been broke 3X in my life, been made redundant 2X, survived a messy divorce, and am right now thriving in my business and my life.
Throughout my life, no matter what has happened, I have been true to myself, gone after my dreams, and with one exciting journey after another, have succeeded in achieving my goals, while staying true to my values and purpose.
Today, I live in a charming city in the Netherlands with my little family, work with fantastic clients, and have learnt to value my self-worth. I am happy like never before, and am living proof that it all works out in the end!
My passions: Brands, writing, boosting website performance, people, ideas, relationships, scuba diving, mindfulness, personal & leadership development, stimulating conversations, and learning about different cultures.
Sometimes, based on needs, I partner with other experts in their field, with whom I have a long-standing relationship with.
Like Bosky Doshi. We share the same passion for branding, marketing, self-development, and people.
With Ignite, we combine our individual entrepreneurial stories and 30 years of combined experiences, to work together and bring you the best tools to help you start and succeed in your own small business!
Design & Communications Consultant
I have a passion for all things bright, cheerful and happy.
I am the quintessential optimist. And with this exuberance I dove into the world of art and design. I started my career as an Art Director in O&M, India’s leading advertising agency. Later I also worked with other multinational agencies likes Enterprise Nexus and Lowe Lintas, to name a few.
After 12 wonderful years of working as an advertising professional and picking up excellent skills and experience in making a brand come to life with design, I started on my own as a design and communication consultant.
That’s where my partnership with Ignite Marketing also comes in.
I create brand or marketing designs if and when Poulomi’s client need them. I love to create communication that resonates with a brand’s character and personality.
But it’s not just design that I am passionate about. What is key to me is a good understanding of human emotions and values. I soak that up through my 2nd big love – travelling and connecting to people.
Design is all about the heart, senses, and intuition. My mission is to create work which can add value to the brand and thus eventually to the consumer experience, through the communication I create.
My passions: Travelling, maximizing my spiritual awareness, meeting new people and learning their perspectives, sports, having a quality lifestyle, brands, and building brand awareness. Self-development in every area of mind, body and finance.