My Story


I am Poulomi Basu.

Founder of Ignite Branding & Marketing.

An unwavering optimist obsessed with helping brands achieve growth with unique stories, the right messaging, and content.

I am a writer, mentor, traveler, and scuba diver.

On one hand, I have worked in many different parts of the world in my corporate career of 15 years in business strategy, brand development, marketing, design, journalism, and communications, and have managed local, regional, and international brands, all of which gives me an all-rounded expertise in managing businesses. I also have an MBA degree from HEC Paris.

From India and the Middle East to Western Europe, Northern Europe, North Asia, South Asia, I have also worked in many countries, with people of very different cultures, and deeply understand the professional challenges of businesses and of managers in today’s corporate world.

I started my venture IGNITE in 2016, to help small business owners in their journey of achieving business growth.

Knowing that not all business managers and entrepreneurs have marketing experience, and yet need to win with it, along with managing many other aspects of the business, I want to use my experience to make their lives a little easier, and help them achieve their objectives with less stress and more structure.

See the full range of services provided by IGNITE.

On another side, 2 words describe me best: heart, & passion.

I lost my father when I was 21, have been broke 3X in my life, been made redundant 2X, survived a messy divorce, and am right now thriving in my business.

Throughout my life, no matter what has happened, I have been true to myself, gone after my dreams, and with one exciting journey after another, have succeeded in achieving my goals, while staying true to my values and purpose.

Today, I live in a charming city in Netherlands, have learnt to value my self-worth, am happy like never before, and am living proof that it all works out in the end!

My passions: Brands, writing, people, ideas, relationships, scuba diving, mindfulness, personal & leadership development, stimulating conversations, learning about different cultures.

My Partners

Sometimes, based on needs, I partner with other experts in their field, with whom I have a long-standing relationship with.

Like Bosky Doshi. We share the same passion for branding, marketing, self-development, and people.

With Ignite, we combine our individual entrepreneurial stories and 30 years of combined experiences, to work together and bring you the best tools to help you start and succeed in your own small business!

Bosky Doshi - IGNITE Marketing

Bosky Doshi

Design & Communications Consultant

I have a passion for all things bright, cheerful and happy. Am the quintessential optimist. And with this exuberance, I dived into the world of art and design, starting my career in India’s leading advertising agency, Ogilvy & Mather, as an Art Director, then moving on to work with other multinational agencies likes Enterprise Nexus, and Lowe Lintas, to name a few.

After a wonderful stint of 12 years as an advertising professional and picking up excellent skills and experience in making a brand come to life with design, of being able to create communication that resonates with the brand’s character and personality, I started on my own as a design and communication consultant, partnering with IGNITE.

But it’s not just design that I am passionate about. What is key to me is a good understanding of human emotions and values, which I also pick up while involved in my 2nd big love – travelling, and also connecting to people through these emotions.

Design is all about the heart, senses, and intuition. My mission is to create work which can add value to the brand and thus eventually to the consumer experience, through the communication I create.

My passions: Travelling, maximizing my spiritual awareness, meeting new people and learning their perspective, sports, having a quality lifestyle, brands and building brand awareness. Self-development in every area of mind, body and finance.