If you’re not using Semrush historical data to inform your SEO decisions, you’re missing out on a valuable tool that can help you take your business to the next level.
Here’s a quick overview of what the Semrush historical data is and how it can help you make better SEO decisions.
What is the Semrush historical data?
The Semrush historical data is a compilation of past search engine results on keywords and domains. The data includes information on the average number of keyword searches or traffic to a URL in a month.
The Semrush historical data also includes information on the SERP features that appeared for each keyword, including featured snippets, carousels, and rich results.
In addition, the data includes information about the ads that appeared for each keyword, including the ad type, the advertiser, and the ad position.
How does the Semrush historical data help in guiding your SEO decisions?
You can use the Semrush historical data to track your website’s performance over time, benchmark the progress of your site against your competitors, and also to evaluate the trend and potential of keywords, to decide if they are useful for your SEO campaigns.
For example, if you see that a keyword has gained a bit of volume and difficulty in the last two months, you know that it is becoming a competitive keyword, and you can decide to use it for your content creation before it becomes too difficult to rank for.
By giving you a clear picture of how your website has performed over time, the Semrush historical can help you answer important questions like:
– What keywords have I ranked for in the past?
– How much traffic did my website get last month?
– What was my highest-trafficked page last year?
This data is essential for making informed SEO decisions.
By understanding how your website has performed in the past, you can make better decisions about what to do in the future.
How to access the historical data in Semrush?
You can get access to the Semrush historical data with the Semrush Guru plan and above.
You do not have access to the Semrush historical data with the Pro plan.
If you don’t have access to the Guru plan, get a free 30-day trial and start using the Semrush historical data.
Once you have signed up for the Guru trial or paid subscription, you can look at the Semrush historical data for domains or keywords.
Historical website traffic data
You can check out the historical website traffic data of any domain or URL on Semrush.
1. Go to ‘Domain Overview’ and enter the URL of the site or page you want to analyze
2. Choose your device (desktop/ mobile) and choose the month + date you want the traffic data for.
3. You will then see all the data for the URL or domain of that month including the traffic, keywords, backlinks, and Page Authority Score.
Being able to analyze the performance of a domain over time gives you insights into its SEO performance, which in turn helps you improve your SEO efforts as well.
Check out how it works with a 30-day free trial of Semrush Guru.
Historical data on keywords
You can get historical data on keywords in Semrush in almost the same way.
1. Go to ‘Keyword Overview’ and enter the keyword you want historical data for.
2. Choose the country, device, month, and year.
3. Now you can compare the metrics of the keyword across different months.
How old is the Semrush database for historical data?
The historical data in Semrush is different for different databases.
The Semrush historical data goes back to January 2012 for 11 databases:
- United States
- United Kingdom
The Semrush historical data goes back to December 2013 for 15 databases:
- The Netherlands
- Hong Kong (China)
Is the Semrush historical data also available for other tools besides SEO?
Besides for Domain and Keyword Overview, the historical database in Semrush is available for Traffic Analytics, Social Media Tracker, Position Tracking, and Product Listing Ads (only for the US).
The Traffic Analytics data goes back only to January 2017.
For Social Media Tracker and Position Tracking, the collection of data only starts when you launch your campaigns.
Then the data is stored for up to 60 days, which means that after you set up your campaigns, you can get data on its performance till up to 60 days later.
How big is the Semrush database?
Semrush has one of the biggest databases out of all SEO tools.
As of November 2002, it has the largest keyword database, comprising 22.3 Billion, and the biggest backlink database, with 43 trillion backlinks.
Semrush Historical Data – Concluding Notes
To sum up, the Semrush Historical Data tool can help you collect data historical data to analyze competitor strategies and understand how the SERP has changed over time.
You can use this data to track your own progress and make better optimization decisions going forward. If you’re not already using historical data in your decision-making process, just try it out with the Semrush Guru plan.
What other uses for historical data have you found in your work? Did you use Semrush historical data to guide your decisions? Let me know in the comments below!