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ClickFunnels vs WordPress: Which is the Best for Your Business?

clickfunnels vs wordpress

Table of Contents

Disclaimer: Some of the links below are affiliate links. i.e., if you sign up for their paid programs, I will get a commission, at no cost to you. Please rest assured that I only recommend software/ products I genuinely believe in, and trust to be good for you.

A solid website helps you establish a strong online presence. But a conversion-driven website ensures you generate high-quality leads that become loyal customers in no time.

When creating websites or sales pages that drive business results, two platforms come to mind: ClickFunnels and WordPress.

With both tools, you can create a website or sales funnel where you can publish content, drive traffic, generate high-quality leads, and make sales.

But which is better for your business needs?

This ClickFunnels vs WordPress comparison provides in-depth information on both tools, helping you decide which is best for your business.

ClickFunnels vs WordPress 1

What is ClickFunnels?

What is Clickfunnels

ClickFunnels is a software platform designed to help businesses build and optimize sales funnels. It functions as a software-as-a-service (SaaS) platform, meaning you don’t have complete control or ownership, as ClickFunnels manages software security, access, storage, and performance.

Businesses use ClickFunnels because of its user-friendly interface and the robust collection of tools for creating landing, sales, upsell, and other conversion pages. It doesn’t require extensive technical knowledge, as even a beginner can navigate the platform.

ClickFunnels upgraded to ClickFunnels 2.0 and moved from a simple sales page builder to a complete, all-in-one website building platform. You’ll understand better from its key features:

1. Drag and drop editor

ClickFunnels has a visual editor you can easily use to design and customize landing pages and sales funnels using a simple drag-and-drop interface. You only have to choose the element you want, drag it onto the page, and customize it as it pleases you.

2. Website hosting services

ClickFunnels provides a hosting service for your website. There’s no need to host your domain on third-party platforms, as ClickFunnels’s plans include domain hosting. Simply add your domain, and your website is up and running.

3. Themes and templates

There are over 100 themes and templates available. You can select a full-funnel or single-page template as your website demands.

You can access pre-designed templates for different types of sales funnels, including lead generation, webinar registration, product launches, and more on ClickFunnels. These templates can be customized to fit the specific needs of your business.

4. Split testing

With ClickFunnels, you have built-in split-testing functionality to test different funnel elements, from headlines to images and call-to-action buttons. This enables you to optimize your conversion rate at any point in time easily.

5. Conversion tracking

ClickFunnels provides a conversion tracking feature that enables you to track the performance of your sales funnels, including metrics such as conversion rates, traffic, purchases, and customer lifetime value.

6. Email autoresponder

The email autoresponder on ClickFunnels is built to enable you to reach out to subscribers or customers easily on your funnel. This allows you to identify and reach out to potential clients who interact with your funnel.

7. Shopping Cart Feature

The shopping cart feature on ClickFunnels means you don’t have to purchase a third-party e-commerce plugin for your website.

What is WordPress?

WordPress page

WordPress is a content management system (CMS) and website creation tool to build your online presence. It powers about 43% of the websites on the internet, making it one of the most popular content management systems.

WordPress broke into the internet as a blogging tool but has become a versatile platform for creating any website of your choice, including a blog, business website, e-commerce stores, sales funnels, portfolios, and more.

Here are the WordPress features you need in your website-building process:

1. Content management

Content management is one of the most powerful features of WordPress. It allows you to easily create, edit, and publish content such as blog posts, pages, images, videos, etc.

You can organize your content on WordPress according to its categories or tags, making it easy for website visitors to navigate your site.

2. SEO

WordPress is inherently SEO-friendly, with features such as customizable permalinks, keyword-rich URLs, and the ability to easily optimize content for search engines. It provides numerous plugins to enhance your website’s search engine visibility.

3. Theme library

WordPress has over 20,000 themes to choose from when creating your website. These themes are essential for determining the design and layout of your website. You can also customize them further to fit your brand and preferences.

Something else you’d find fascinating about WordPress is that it provides a powerful platform for custom WordPress theme development. This is handy when you need more unique features and functionalities on your website.

Biggest WordPress theme libraries

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Browse themes & templates by niche, category, & industry

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4. Plugin library

WordPress enables you to extend the features of your website to meet your business needs.

It does this by providing a rich plugin library that contains tools for SEO, contact forms, social media integration, security, e-commerce, and more.

5. Community support

WordPress has a large and active community of developers, designers, and users who contribute themes, plugins, tutorials, and support forums. This community-driven approach ensures that help and resources are available anytime in your website development process.

Related: Is WordPress good for your small business website?

Clickfunnels vs WordPress summary

The key difference between ClickFunnels and WordPress is that ClickFunnels is a subscription-based SaaS tool that focuses on sales funnel building, while WordPress is a free, open-source tool that focuses on building and managing various kinds of websites.

Besides, while ClickFunnels offers you an all-in-one tool for driving conversions from your online traffic, WordPress allows you to integrate the tools that offer the functionality you want on your website. In fact, WordPress has a ClickFunnels plugin to create powerful sales pages for your products and services.

So, the biggest differences between Clickfunnels and WordPress lie in the functionality, customization, and pricing.

1. Functionality: ClickFunnels lets you build and manage sales funnels like conversion-driven landing pages, opt-in pages, order pages, etc.WordPress lets you build and manage websites, from personal blogs to business sites, membership sites, forums, etc.

2. Extensions and customization: While Clickfunnels can be used to create a complete website, it offers less customization, as you will have to work with the built-in Clickfunnels features.

However, you can extend your WordPress site to have an e-commerce functionality using plugins like WooCommerce, Shopify, etc.

With WordPress, you get unrestricted customization and control over your website or sales pages. You can tweak your website’s design and functionality to meet your business needs. This enables you to create a distinct brand personality from your competitors.

You can also use plugins like FunnelKit, WP Funnels, and CartFlows to build sales funnels that lead your website, visitors, until they make a purchase or subscribe.

3. Pricing: WordPress is more affordable than ClickFunnels, as it’s an open-source tool, and you only pay for domain registration and hosting, along with premium plugins if you use them.

ClickFunnels costs about $147 to $497 per month, with hosting, site maintenance, and other features already built into the software.

Here’s a table that summarizes the comparison between ClickFunnels and WordPress:

Features ClickFunnels WordPress
Website Builder Suitable for creating sales funnels, including landing pages, opt-in pages, order pages, etc. Ideal for developing different kinds of websites, including blogs, forums, business websites, e-commerce stores, etc
SEO Offers basic SEO functionalities. Offers extensive SEO functionalities through its infrastructure and plugins.
Customization Provides limited customization on themes and templates. Allows for extensive customization of themes and templates. Extended customization is also available through custom site development.
Integration of external tools Limited integrations, as most features are in-built. Extensive integration with over 60,000 plugins.
E-commerce Has a built-in e-commerce functionality Offers e-commerce functionality through plugins like WooCommerce, Shopify, etc.
Ease of use Offers an intuitive, user-friendly interface with a simple drag-and-drop editor for creating and customizing pages. Also has a user-friendly interface but has a steeper learning curve than ClickFunnels.
Support Provides live chat and email support during business hours. Provides live chat and email support during business hours. Also has robust communities where you can get answers to any question.
Security Manages your website’s security by providing SSL encryption and two-factor authentication. You’re in charge of your website’s security.

ClickFunnels vs WordPress: Key Feature Comparison

As website-building and sales funnel platforms, ClickFunnels and WordPress have many things in common. However, they follow different approaches, and you’ll find out which is more suitable for your business after this critical feature comparison of both tools:

1. Website builder

ClickFunnels and WordPress are excellent website-building platforms that are suitable for developing different kinds of websites.

ClickFunnels was initially structured to build sales funnels, which include a landing page, sales page, order page, and a “Thank You” page. These pages are professionally structured to guide your audience or site visitors to conversion.

However, with their latest upgrade to ClickFunnels 2.0, you can build e-commerce platforms, blogs, membership sites, or entire websites. ClickFunnels takes care of the hosting, so you only need to add your domain, then drag and drop the elements you want on your website, and you’re good to go.

WordPress, on the other hand, is a dedicated website-building platform. You can build any website on WordPress, from blogs to business websites, forums, membership sites, e-commerce stores, portfolios, etc.

The flexibility WordPress gives you in website-building is what makes it stand out from ClickFunnels. You can either custom-create your website or use a pre-made WordPress template. With WordPress page builders like Elementor and Divi, you can add even more features and flexibility to your website.

These plugins come with visual drag-and-drop editors to enable you to move elements around and visualize how they are on your website.

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WordPress also allows you to choose a hosting provider and plan, but you can also turn your basic WordPress site into anything you want with just a plugin. You can turn your WordPress site into an e-commerce store, sales funnel, community forums, learning management systems, and more.

A WordPress website with a sales funnel plugin like CartFlows, WP Funnels, etc., rivals ClickFunnels in many ways on funnel building.

ClickFunnels vs WordPress on website builder: WordPress

WordPress is the clear winner here. It offers all the tools you need to build any website and gives you unlimited customization possibilities.

While ClickFunnels allows you to build a website on its platform, you have limited control and customization abilities. You also have limited extensions on the site, meaning you can’t add most of the functionalities WordPress offers to your ClickFunnels website.

Related: WooCommerce vs WordPress

2. Search Engine Optimization (SEO)

ClickFunnels and WordPress offer SEO functionalities to help your website or sales funnel rank on search engines and attract organic traffic. However, if SEO is your primary concern when deciding between the two, you’d be happier with WordPress.

ClickFunnels offers basic SEO functionalities such as meta tags, customizable, keyword-rich URLs, and more to enable your website or sales pages to appear in search results. The mobile friendliness and fast-loading pages of ClickFunnels websites also play essential roles in helping them appear on SERPs.

However, search engine optimization on ClickFunnels isn’t as sophisticated as what you’d get on WordPress.

A WordPress website is structured to rank well on search engines. Every aspect of a WordPress site is designed to attract organic traffic from search engines, from the theme or template to the website content, images, videos, and tags.

This is because WordPress allows for extensive customization, enabling you to optimize your site’s structure, content, and design according to SEO best practices. You specifically choose SEO-friendly themes for your website. Most WordPress themes are designed to be mobile-friendly, which is great for SEO since Google prioritizes mobile-responsive sites in search results.

I love that WordPress allows you to integrate as many plugins as possible into your website. You can find plugins that help you optimize the various aspects of your website, including meta tags, sitemaps, content readability, etc. There’s the Yoast SEO, Google Analytics, Rank Math, WP Rocket, Redirection, Business Directory, etc.

One of my favorite plugins is the recently added Semrush Writing Assistant, which gives real-time content optimization recommendations based on the best-performing articles on SERPs.

ClickFunnels vs WordPress on SEO: WordPress

WordPress offers robust SEO functionalities through its themes and plugins. You can optimize your website’s structure, content, and design to meet Google’s ranking metrics. With plugins like Yoast SEO, you can get detailed keyword optimization ideas and leverage the information to structure your content to rank on search engines.

While ClickFunnels allows you to add meta tags and optimize your URLs for search engines, it’s no match to WordPress in terms of SEO. This makes WordPress the clear winner here.

3. Customization

The ability to tweak your website elements to suit your audience’s needs is an essential feature you should look out for in a website-building platform. ClickFunnels and WordPress offer different levels of customization, as you can see here.

ClickFunnels allows you to customize your website or sales pages using the Drag-and-Drop Editor. You can customize the layout, design elements, and content of your ClickFunnels pages to achieve the desired functionality or outlook.

By integrating 3rd party tools into your ClickFunnels websites, you can also extend the functionality of your website. However, the level of customization control you have on ClickFunnels is limited.

WordPress, on the other hand, offers unlimited customization. You can use tools like Elementor or Divi to redesign a premade WordPress theme or template to suit your design needs. You can change the text, layout, colors, fonts, and position of all elements on your WordPress theme.

With thousands of plugins available, it’s easy to enhance the functionality of your website as you deem fit. When it comes to WordPress customization, the only limitation you have is your mind. Because whatever you can imagine, you can achieve on your site. If a pre-made template isn’t flexible enough to allow you to add an element or functionality, you can create it from scratch.

Therefore, while ClickFunnels allows you to tweak the few elements on your website slightly, WordPress allows you to revamp your site to your taste completely. You also have more plugins and themes on WordPress than ClickFunnels, meaning you have more freedom to extend your site’s functionality on WordPress.

ClickFunnels vs WordPress on customization: WordPress

Again, WordPress is the clear winner in this comparison.ClickFunnels offers basic customization options, while WordPress allows you to customize your website to any length.

You can create, edit, remove, and position elements as you please on WordPress.Even more, the over 59,000 free plugins on WordPress mean you can extend the functionality of your website at no cost. In ClickFunnels, extension is greatly limited.

4. Integrations of external tools

Integrations are essential for extending the functionality of your websites. ClickFunnels and WordPress allow you to integrate various external tools.

With ClickFunnels, you can integrate the following tools into your website or sales pages:

  • Twilio: Enables you to personalize and schedule SMS messages
  • Stripe Payment: Enables you to receive payments from your funnel customers and to send them receipts automatically.
  • Salesforce: Ensures efficient customer relationship management (CRM).
  • YouZign: Used for creating custom images for your website and sales pages.
  • PayPal: Used to receive payments from your customers
  • Shopify: Integrates e-commerce functionality to your ClickFunnels website.
  • Shipstation: Helps you manage orders and shipping on ClickFunnels.
  • Zapier: Enables you to integrate other third-party apps into your ClickFunnels account.
  • ZenDirect: Personalize, print, and send mails and gifts to your customers.
  • Kajabi: Connect your products in ClickFunnels with membership areas in Kajabi., etc.

ClickFunnels integrations

WordPress integrations are much more robust, but here are some of the most important ones:

  • Yoast SEO: Enables you to optimize your content to rank well on search engines.
  • Elementor: Enables you to create and edit pages on your WordPress site without any code. It has an excellent visual drag-and-drop editor.
  • WooCommerce: Used to add e-commerce functionality to your WordPress site.
  • Google Analytics: Enables you to track your website’s traffic and other essential metrics.
  • Mailchimp: Enables you to grow an email list by directing your site visitors to fill out a sign-up form.
  • Jetpack: Used to enhance site security, performance, and growth.
  • Smush: Enables you to optimize, resize, and compress images for faster loading of WordPress pages.

WordPress plugins

ClickFunnels vs WordPress on integrations: WordPress

WordPress allows you to integrate your website with over 70,000 third-party applications, with about 59,000 available for free.

This far exceeds what’s available on ClickFunnels, which is only a few hundred plugins.

5. E-Commerce

WordPress and ClickFunnels offer e-commerce functionalities to enable you to organize your products and services and make sales online.

ClickFunnels has a built-in e-commerce functionality that enables you to set up and manage your online store without additional plugins. The platform lets you list and sell physical and digital products in your store. You can also add upsell and subscription offers to increase the value of orders on your platform.

The standout feature of ClickFunnels here is its convenience, as no sophisticated customizations are required in the store. Even with no technical experience, you can set up your store on ClickFunnels and manage it effectively.

The platform also maintains your online stores on ClickFunnels, allowing you to focus on the things you can manage.

WordPress offers e-commerce functionality through plugins like WooCommerce, Shopify, Easy Digital Downloads, and more.

With a plugin like WooCommerce, you can build a robust e-commerce platform on WordPress. The level of flexibility WordPress and WooCommerce offer you is unattainable on ClickFunnels. You can customize your store to your taste using the thousands of extensions on WooCommerce.

The complete control you have over your online store’s design and functionality is part of what makes WordPress exceptional for e-commerce. While using pre-made features from ClickFunnels is convenient, you’d find it more enjoyable to tweak and shift elements on your store pages as it pleases you.

ClickFunnels vs WordPress on e-commerce: ClickFunnels

ClickFunnels is built with the sole purpose of helping you drive sales for your products and services. Its e-commerce functionality is in-built. Beyond managing your products and services on the platform, ClickFunnels enables you to create conversion-driven pages that turn your website visitors into customers.

While WordPress also does exceptionally well with its e-commerce plugins, ClickFunnels wins this round because of the built-in functionality.

6. Ease of use

Ease of use is an essential factor when choosing between ClickFunnels and WordPress. Here’s how they compare in this regard:

ClickFunnels has an intuitive and user-friendly interface. It’s designed to be easy to navigate, making it accessible even without technical experience. It provides a drag-and-drop editor that allows you to create and customize websites and sales funnels, landing pages, and other elements of your marketing campaigns. You can easily add and arrange elements on your website or sales pages without writing code.

Though limited, ClickFunnel’s pre-made templates make creating and customizing your website, sales funnels, opt-in pages, and webinar pages easier.

One thing I love about ClickFunnels is that it aims to be an all-in-one website-building tool. It takes care of your web hosting and has most of the tools you’d need embedded in its system. This means you don’t need to integrate multiple tools and services to enjoy the full functionality of ClickFunnels.

Like ClickFunnels, WordPress has a user-friendly interface but may have a steeper learning curve. This is true, especially for people unfamiliar with website development or content management systems.

The many plugins and themes WordPress offers make it easy to create and customize your website for different functionalities. While this provides flexibility and versatility, it can also add complexity to the platform, as you can get overwhelmed by the abundance of options.

Using WordPress means understanding critical concepts like themes, templates, plugins, widgets, and more. If you’re new to the platform, you need time to get used to these concepts before setting up a website or sales funnel for your business.

For example, if you’re building a sales funnel on WordPress, you must understand how to integrate tools such as WPFunnels, CartFlows, or Funnelkit into your WordPress site.

ClickFunnels vs WordPress on ease of use: ClickFunnels

ClickFunnels offers a more beginner-friendly interface than WordPress. You need no technical knowledge to set up your ClickFunnels account, add your domain, and build a high-converting sales funnel or website.

The convenience ClickFunnels offers you is unmatched by WordPress. As an all-in-one platform, you have everything you need to start driving sales on ClickFunnels. The good thing is that your security, hosting, and site upgrades are handled by ClickFunnels, leaving you to focus only on driving traffic to your sales funnel.

The multiple integrations and flexibility with customizations on WordPress give it a steeper learning curve than ClickFunnels.

7. Support

No matter how user-friendly they are, working with software like ClickFunnels and WordPress can get challenging at some point. Contacting support is the logical next step to avoid spending extended time on the process or having errors that could cost you later. ClickFunnels and WordPress offer support in various capacities.

ClickFunnels offers instant messaging and email support during business hours. This helps you get instant assistance when setting up your website or sales pages on the platform. You can also access the knowledge base to get any information you want.

ClickFunnels recently added a community feature to enable people to create and moderate a thriving community on the platform. Communities like this are good places to get the support you need when setting up your website.

WordPress offers customer support through live chat and emails. It also provides extensive documentation, which includes user manuals, developer guides, and code references. This documentation provides a comprehensive installation, customization, and maintenance guide.

WordPress has some of the most active and supportive community forums. These forums are monitored by volunteers and experienced WordPress users ready to guide you every step of the way.

ClickFunnels vs WordPress on support: Tie

ClickFunnels and WordPress are on par in this comparison. They offer you live chat, email, and community support features, making it easy for you to find help when setting up your website or sales funnel.

8. Security

ClickFunnels and WordPress offer features for website security but in different ways.

ClickFunnels is a hosted platform, which means that the company manages the infrastructure and security of the platform. This includes server maintenance, software updates, and security patches.

They secure your website or sales page information with strong SSL encryption and a two-factor authentication system. This means you have limited control over the security of your ClickFunnels website.

WordPress, on the other hand, is a self-hosted platform. This means you’re in charge of managing your website’s security. To ensure a secure website, you must start by choosing a reliable hosting provider and then getting premium plugins to enhance your website’s security.

You must also monitor and follow WordPress security updates to ensure your themes and plugins are updated. This helps you address your website’s vulnerabilities and improve its security.

ClickFunnels vs WordPress on security: ClickFunnels

ClickFunnels takes the lead on this one. While WordPress leaves the security of your website in your hands, ClickFunnels manages it for you. It ensures your website and customer information are encrypted and protected from external parties.

To enhance your website’s security on WordPress, you must purchase premium plugins. This becomes an issue when you’re on a budget and can’t afford a quality security plugin.

ClickFunnels vs WordPress: Pros and Cons

ClickFunnels and WordPress have benefits and drawbacks; understanding them will help you make an informed decision.

ClickFunnels Pros

  • All-in-one website building tool
  • User-friendly interface with a drag-and-drop functionality
  • Conversion-focused pages
  • Split testing for optimizing funnel performance

ClickFunnels Cons

  • Limited customization
  • More expensive than WordPress
  • Less control over hosting

Clickfunnels pros and cons 1 (1)

WordPress Pros

  • Highly versatile and suitable for different kinds of websites
  • Highly customizable to your needs
  • Complete control over hosting and other website elements
  • Access to thousands of themes and plugins
  • SEO-friendly pages

WordPress Cons

  • Steep learning curve
  • Plugin compatibility issues
  • Requires regular updates and maintenance
  • Slow site performance due to multiple integrations

 

WordPress pros and cons

Read my full post on WordPress pros and cons for more details.

Related: Should you use WordPress or custom-coded websites?

ClickFunnels vs WordPress: Pricing Comparison

Here’s how ClickFunnels and WordPress compare in terms of pricing:

ClickFunnels Pricing

ClickFunnels runs a subscription pricing model. The higher your subscription, the more features you can access on the platform.

ClickFunnels has three pricing plans:

  • Basic: Costs $147 per month, with access to 1 website, 20 funnels, 3 users, 1 domain, 10,000 contacts, and more.
  • Pro: Costs $197 per month, with access to 1 website, 100 funnels, 5 users, 3 domains, 25,000 contacts, and more.
  • Funnel Hacker: Costs $497 per month, with access to 3 websites, unlimited funnels, 15 users, 9 domains, 200,000 contacts, and more.

ClickFunnels gives a 14-day free trial on all its pricing plans, making it easy to assess the value before committing your funds.

WordPress pricing

WordPress is an open-source platform, meaning its core functionality is free. However, the costs you’d incur will come from domain registration, hosting, premium themes and plugins, and the cost of development if you’re setting up a custom website.

Related: Best WordPress hosting for small businesses

A domain name costs a minimum of $20 per year while hosting on platforms like SiteGround and Hostinger costs between $3.99 and $10.69 monthly. Plugins are mostly free, and some premium ones cost between $50 and $100 per year.

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Powering a WordPress website for a year with all the extended functionalities you need can cost $50 to $320, especially if you’re not hiring a custom WordPress developer.

Most WordPress hosts also offer managed WordPress hosting, where your host updates and maintains your website, leaving you time to attend to other aspects of your business.

Who should use ClickFunnels?

ClickFunnels is the ideal platform for online vendors, e-commerce, and service-based businesses. It’s structured with conversion as the ultimate goal, enabling businesses that sell products, courses, coaching services, or membership programs to make quick sales even without having a website.

If your purpose is to drive sales and not just to create a website for brand building, ClickFunnels is what you need. It makes it easy for you to capture high-quality leads, take them on a journey, and get them to the point where they must make a purchase.

Who should use WordPress?

WordPress is suitable for bloggers, small business owners, e-commerce entrepreneurs, and other organizations looking to build a solid online presence. It makes it easy for you to build a branded website and attract a specific audience by creating niche-focused content.

Therefore, if your purpose is to build a solid online presence, attract an audience who are highly interested in your products and services, and nurture them to become loyal customers, then WordPress is your ideal tool.

Final Verdict: ClickFunnels vs WordPress?

ClickFunnels and WordPress are powerful tools you can effectively use to grow your business leads and increase conversion. However, the best choice depends on your needs, budget, and technical expertise.

ClickFunnels offers a more intuitive interface for building websites and sales funnels. Even without technical knowledge of how sales funnels work, you can have it all set up for you in just a few minutes on ClickFunnels. The cost, however, is higher than what you’ll get by working with WordPress and sales funnel plugins.

WordPress gives you a cost-effective website and sales funnel-building solution and provides greater room for customization. You can design your sales pages as you like, adding functionalities that align with your brand’s needs and resonate more with your target audience.

Also check out my post on:

FAQ: Clickfunnels vs WordPress

ClickFunnels is best for creating sales funnels, making it suitable for generating leads and driving business conversions.

ClickFunnels can’t replace WordPress because it follows a different website and sales funnel-building approach. As a closed-source tool, it takes control of crucial website management functions, leaving you with less customization options.

While there’s no straightforward cost comparison between ClickFunnels and WordPress, ClickFunnels tends to be more expensive. This is because WordPress is a free platform and only involves the cost of domains, hosting, and plugins.

Yes, WordPress has funnel builders like WPFunnel, CartFlows, and FunnelKit. These tools enable you to create conversion-driven sales pages for your products and services.

Yes, you can use ClickFunnels as your website. ClickFunnels’ latest upgrade to ClickFunnels 2.0 came with a website-building functionality. This means you can create and manage a website for your business on the ClickFunnels platform.

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