Close this search box.

SE Ranking vs Semrush 2024: A Detailed Comparison. Who Wins in SEO?

SE Ranking vs Semrush: A Detailed Comparison. Who Wins in SEO?

Table of Contents

Disclaimer: Some of the links below are affiliate links. i.e., if you sign up for their paid programs, I will get a commission, at no cost to you. Please rest assured that I only recommend software/ products I genuinely believe in, and trust to be good for you.

If you want to improve your SEO, you need an SEO tool to help you.

While Semrush has been around longer (since 2008), SE Ranking has become quite popular in recent years.

These two tools are popular among small business owners, bloggers, SEO consultants, and agencies, as they offer a wealth of features to help you improve your website’s ranking.

But which one is the best? I have used both tools and in this post, I will make a side-by-side comparison of SE Ranking vs. Semrush with a focus on their SEO effectiveness.

Let’s get started!

Semrush Overview

Semrush is one of the best SEO tools in the market, if not the best. Check out my Semrush review to know all its pros and cons.

It describes itself as an all-in-1 digital marketing suite, offering much more than SEO features.


Besides all the features of SEO like keyword research, competitor research, website audit, on-page checker, and position tracking, Semrush also offers additional features, for example, content optimization tools and link-building opportunities.

Its keyword database, with more than 20 billion keywords, is the largest among all SEO tools, and it also has one of the largest backlink databases, with more than 40 trillion backlinks.

Semrush is a great tool for both beginners and experienced SEOs. I’ve been using Semrush for a few years, and honestly, I can’t do without it now.

You can get a free trial for Semrush. The regular free trial lasts 7 days, but you can use my affiliate link for a 14-day free trial.

If you want to know how to use Semrush for SEO in detail, read my full tutorial on the topic.

SE Ranking Overview

Since its launch in 2013, SE Ranking has become one of the most popular SEO tools on the market that can help you improve your search engine rankings and get more traffic to your website.

It describes itself as an all-in-1 SEO software.

best seo software for small business: se ranking

Like other SEO tools, SE Ranking offers all the essential features for keyword research, site audits, competitor analysis, rank tracking, and backlink management.

It is easy to use and has a user-friendly interface.

Its keyword database comprises 7 billion keywords, which can help you find keyword opportunities. It also has a good site audit and an on-page SEO checker tool to help you optimize your pages and the site’s technical health.

You can try SE Ranking for free with a 14-day trial.

Read my full SE Ranking review to learn more about this tool.

SE Ranking vs Semrush: Summary (TLDR)

Besides the fact that Semrush promises to offer more than just SEO features, both tools so far sound similar in terms of SEO, don’t they?

How do they compare, then? Which one to choose?

If you want a quick summary and don’t want to read the whole post to know who wins in SEO in the battle of SE Ranking vs Semrush, read this:

Semrush is a much more powerful tool than SE Ranking. It lets you conduct in-depth analyses, gives you powerful insights and recommendations to improve your SEO, and lets you find keyword and link-building opportunities that could help you significantly improve your SEO.

However, starting at $129.95 per month, Semrush is a more expensive tool.

SE Ranking is also a fantastic SEO tool to begin with. While it is not as powerful as Semrush, it still provides much data and analysis to help you improve your SEO strategy. It is the closest alternative to Semrush in a more affordable price range.

Its user interface is also more beginner-friendly, and the tool is more affordable, with plans starting at $55 per month.

So here’s a one-line recap of SE Ranking vs Semrush:

Semrush: Semrush offers extensive, powerful data and insights that can help you significantly improve your SEO but have a higher price point. It also provides data only for Google. It offers many features, which is good, but it can take time to fully understand how to use the tool to get the most out of it. Read my full overview of Semrush.

SE Ranking: SE Ranking offers a reasonable amount of data to start working on your SEO, but it does not have the database or might of Semrush. However, it has a relatively easy user experience and a low price point. It provides data for Google, Bing, and Yahoo. The learning curve is not so high in SE Ranking because its number of features is fewer than Semrush’s, and the insights the tool offers are relatively easy to navigate and master.

Ultimately, you can only estimate if an SEO tool works for you by trying it out.

Now, let’s dig into each feature and compare SE Ranking vs Semrush side-by-side to help you understand them better.

SE Ranking vs Illustrator

SE Ranking vs Semrush: Keyword Research

Conducting keyword research is essential for any business that wants to rank higher in search engines and attract more organic traffic.

Both SE Ranking and Semrush are great tools for keyword research.

Each offers a variety of features that can help you find the right keywords for your business.

Here are the key features included in Keyword Research for both tools:

Keyword Overview: The Keyword Overview shows you the overall metrics about a keyword, including average monthly volume, keyword difficulty, and CPC (cost-per-click) for paid traffic.

Semantic Keywords: Keywords related to your main keyword but may or may not contain the same words. You can see this in SEO tools as Related Keywords.

SERP Analysis: SERP results are the first page of results you see after typing in a keyword in a search engine. While an actual SERP will include ads, featured snippets, etc., an SEO tool will only show you a list of the organic results for organic search.

Keyword Manager: A keyword manager lets you create lists for your keywords, making it easy to research, plan, and organize them.

Keyword Gap: The keyword gap helps you to find and analyze the keywords your competitors are ranking for, but you are not. This is a valuable tool because it allows you to adjust your keyword strategy in order to close the gap and outrank your competitors.

Let’s look at a side-by-side comparison of each of these features.

Keyword Overview

The Keyword Overview of each SEO tool has three main sections:

  • Keyword Overview
  • Related keywords
  • SERP Analysis

The first part of the Keyword Overview gives you an overall idea about the keyword.

In SEO tools, as you may know, you get volume results by country.

I just searched the keyword ‘best Android phones 2022’ in the USA, and you see the overview provided by the two tools.

Both tools provide the monthly volume for the keyword in the US, the difficulty, and the CPC. While the data don’t exactly match, they are close.

SE Ranking vs Semrush - Keyword Overview 1

What I love about Semrush here is that it provides the global volume and an immediate snapshot of the volume breakup by country. So you know that maybe the potential of a keyword is not the biggest in one country; there might be other countries that may be interesting to target.

I find this overview more helpful than that of SE Ranking, but of course, if you are looking for data for one country specifically, then the SE Ranking Keyword Overview is also good enough.

What I also like about the Keyword Overview of Semush is that it shows the search intent. In this case, because of the keyword ‘best android phones 2022’, it immediately shows you that it’s a commercial keyword.

Additionally, it shows you the type of featured snippets (SF) the keyword has.

SE Ranking vs Semrush 2024: A Detailed Comparison. Who Wins in SEO? Click To Tweet

For example, if Keyword A in Semrush has a difficulty of 50 and Keyword B has 20, then you know one is easier to rank than the other.

The next part of the Keyword Overview shows you the Related Keywords.

SE Ranking vs Semrush - Keyword Overview 2

Here is how the tools compare:

The related keyword features I love about Semrush are:

Questions: Question-type keywords are very helpful in ranking for featured snippets, and you should definitely include them in your content. In Semrush, you can easily find them with one click.

Related keywords: The related keywords in Semrush are also more accurate than many of the keywords found in SE Ranking.

SE Ranking
Low search volume keywords are great for finding long-tail keywords you can rank for easier and faster. SE Ranking provides you with these keywords in a separate section. In Semrush, you have to filter the volume levels to find low-volume keywords.

This brings us to the next comparison: finding related and semantic keywords with low competition and high potential.

Related: The Importance of Semantics to Improve Your SEO

Related Keywords

The tool to find semantic and related keywords in SE Ranking is called Keyword Suggestions, and in Semrush, it’s called Keyword Magic Tool.

Both tools offer a lot of related keywords, and you can filter keywords in both tools by:

  • Volume
  • Keyword Difficulty
  • SERP Features
  • CPC

SE Ranking vs Semrush - Semantic Keywords

The biggest difference here is that Semrush is much more powerful. Here’s why:

  • Semrush can help you find many more semantic keywords because of its huge keyword database
  • You can review and filter keywords by the exact word included in the left section
  • You can filter keywords by intent, so keywords relevant to your blog content or commercial pages
  • You can filter by All Keywords and Questions, moving between Phrase Match, Exact Match, etc. Learn more about this in my Semrush tutorial.

One thing I like about SE Ranking is that you can filter by many more featured snippet options than Semrush.

SE Ranking vs Semrush - Semantic Keywords Filter

Now, let’s look at the SERP overview of the two tools, i.e., the top 10 results in Google for a keyword.

SE Ranking’s Organic Results vs Semrush’s SERP Analysis

In the third section of the Keyword Overview, you see the SERPs, and you can click on them to get detailed reports.

Both SE Ranking and Semrush show the key reports for each of the top-ranking pages:

  • Organic Traffic: The amount of traffic that the page gets through organic search
  • Keywords: All the keywords that the specific page ranks for
  • Page Authority/ Trust: A score on a 100-point scale that indicates how high a page can rank in the SERPs

SE Ranking vs Semrush SERP Analysis

The only difference is that while Semrush shows you all the backlinks the page ranks for, SE Ranking shows you how the page has moved in its position rank.

I find both pieces of information helpful to investigate further, and so SE Ranking vs Semrush for SERP Analysis would be the same.

Keyword Manager

More than research, the keyword manager is an organizational tool for keywords, and both Semrush and SE Ranking offer this.

Either you use it or not, and accordingly, it’s either helpful for you or not.

In this aspect, too, I don’t find many differences between the two tools.

SE Ranking vs. Semrush: Keyword Research Winner

Overall, we see that while both SEO tools offer substantial data on keywords, Semrush provides more extensive and in-depth data and filtering tools to find the exact information you need.

So, for SE Ranking vs Semrush in terms of keyword research, Semrush is the clear winner.

SE Ranking vs Semrush: Rank/ Position Tracking

Rank tracking, or position tracking, is a feature in SEO tools that lets you track your brand website ranks on search engines for certain keywords over a period of time.

Rank tracking is key to helping you adjust your SEO strategy and is a valuable tool for anyone serious about their website’s SEO.

SE Ranking and Semrush both offer this feature, and the data they show are:

  • Position changes of your website pages over time for specific keywords
  • The number of keywords in the top 5, top 10, etc.
  • Pages and keywords that rank for featured snippets

You have to add the domain you want to track as a project and the keywords you want to track it for.

You can track your rankings every 7 days, 30 days, and other periods of time.

The rank tracking of both SE Ranking and Semrush is pretty accurate.

What I like most about SE Ranking is that it breaks up your keyword position into more brackets. While Semrush only does Top 3, Top 10, Top 20, and Top 100, SE Ranking gives you positions Top 1, Top 2-3, Top 4-5, etc.

SE Ranking vs Semrush Rank Tracking

Another advantage of SE Ranking’s Rank Tracker is that it lets you track keywords on Google, Google Mobile, and Yahoo.

Semrush, on the other hand, provides more insights about position tracking:

  • Competitors that rank for the same keywords as your domain and in which position.
  • The keywords from your list that have gained or lost a featured snippet in Google.
  • Opportunities for your domain to rank in more featured snippets.

SE Ranking vs Semrush Rank Tracking Competitors and Featured Snippets

A helpful feature in the Semrush Guru plan is the Keyword Cannibalization feature, which helps you check if your domain has two pages competing to rank for the same keyword.

You can check out this feature with a 14-day free trial of the Guru plan.

! Note that the Guru plan has a much higher price point.

SE Ranking vs Semrush: Rank Tracking Winner

Though I really like the interface of SE Ranking’s tool and the data presentation, I have to go with Semrush as the position-tracking winner because of its additional insights.

The Featured Snippets tool recommendations have helped me improve my positions for multiple keywords.

SE Ranking vs Semrush: Competitor Research

To win in SEO, it’s important to stay ahead of domains that compete with yours. By understanding your competitors’ actions, you can learn from their successes and avoid their mistakes.

Both SE Ranking and Semrush offer valuable insights into your competitor’s SEO activities.

Go to each tool’s Competitor Research section and enter a competitor domain.

The report overview that both the tools offer are:

  • Total monthly organic traffic received by a domain
  • Distribution of the organic traffic by country
  • Change in traffic over different periods of time
  • Organic keywords that the domain ranks for
  • Distribution of the keywords within the top 10, top 50, and more in SERP
  • SERP features that the domain ranks for
  • Organic competitors of the domain, i.e., competitors of the domain in organic search
  • Top pages in organic search, i.e., the organic traffic received by each page
  • Paid competitors of the domain, i.e., competitors of the domain in a paid search

SE Ranking vs Semrush Domain Overview

However, there is additional data that Semrush provides with its Traffic Analytics and Organic Research Report that is not available on SE Ranking.

SE Ranking vs Semrush Organic Traffic Research

Some of these insights include:

1. User engagement: How the visitor to your competitor’s domain engages with the website. These include metrics like:

  • Unique visitors
  • Pages/ Visit
  • Average Visit Duration
  • Bounce Rate

It is almost like having a peek into your competitor’s Google Analytics report without access to it!

You can compare these metrics to the Google Analytics data of your own website and revise your SEO strategy as necessary.

2. Keywords by intent: The distribution of the types of keywords your competitor ranks for.

3. Traffic share by device: Whether their traffic comes mostly from desktop or mobile.

4. Traffic sources: The type of traffic that your competitor gets most, organic, direct, etc.

SE Ranking vs. Semrush: Competition Research Winner

The data that Semrush provides to gain insights about a competitor domain or URL can change the fundamentals of your SEO strategy and make it much more targeted and effective.

Semrush is hands down the winner in competition research.

SE Ranking vs Semrush: Backlink Analysis

Backlinks are crucial for SEO, which makes backlink analysis an essential part of any SEO campaign. By understanding what types of links your competitors have, you can identify opportunities to build similar (or better) links for your own site.

Semrush and SE Ranking both provide a feature to analyze your competition, and the key data they both provide are:

  • The number of domains and pages linking to a certain domain or page
  • The link attributes, i.e., whether the links are follow or nofollow
  • The type of links, whether they are text or image links
  • The anchor text, which is the piece of text on a web page that contains the link to another domain

However, there are some key differences between the insights provided by the two tools:

  • Semrush has a much larger backlink database, with which it can find more opportunities for backlinks. In the screenshot below, for example, Semrush has found 20 million backlinks to a domain, whereas SE Ranking has found 10 million.
  • Semrush’s filtering options let you track links depending on which kind of site they are in and which kind of page they feature in. For example, you can see domain backlinks coming from a message board’s header or a sitewide link from an e-commerce site.
  • Whereas SE Ranking provides data only on Follow or Nofollow links, Semrush also lets you track sponsored or user-generated links.
  • In Semrush, you can also choose the language of the referring page and use Advanced Filters to check if the link is a text, image, form, or frame one.

SE Ranking vs Semrush Backlink Analysis

Backlink Gap

The backlink gap feature in SEO tools helps you compare the number of backlinks your website has with those of your competitors. This is a useful metric to track, as it can indicate where your website stands regarding link popularity and help you identify opportunities to build more links.

SE Ranking and Semrush can provide data on which domains link to your competitors but not yours.

Semrush has an added edge in that it can help you filter the backlinks to see which ones are the best for you to target. You can also filter the results by the authority score of the domain.

SE Ranking vs Semrush Backlink Gap

SE Ranking vs Semrush: Backlink Analysis Winner

SE Ranking offers a lot of data on backlinks for each domain, but Semrush will have to win this round because of its detailed insights and filtering options.

SE Ranking vs Semrush: Site Audit

A site audit is a comprehensive report on the health and performance of your website. It can be used to identify technical issues, content problems, and areas where your site needs improvement.

Site audits are an important part of any SEO strategy, as they can help you identify and fix problems that could be holding your site back from its full potential. #siteaudit #seo Click To Tweet

These are the key data that both Semrush and SE Ranking provide:

  • Overall website health
  • Missing title tags and meta descriptions
  • Broken links
  • Orphan pages
  • Duplicate content
  • Redirects

SE Ranking vs Semrush Site Audit

SE Ranking vs. Semrush: Site Audit Winner

While I found the data on Semrush to be slightly more accurate based on a few site audits, overall, I find both the tools to provide adequate data to improve site health.

I would rate SE Ranking and Semrush as being on par regarding website audits.

SE Ranking vs Semrush: On-Page Checker

The on-page checker is a feature that some tools like SE Ranking and Semrush have that allows you to identify potential areas of improvement for the on-page SEO of each page on your website.

Some of the insights that Semrush provides to improve your on-page SEO are:

SE Ranking On-Page Checker

The SE Ranking On-Page SEO Checker gives you first a score of your on-page performance and then recommendations to improve various aspects of your on-page SEO based on the top 5 SERP competitors of the page you are analyzing.

  • URL
  • Content
  • Page Experience
  • Internal and external links
  • Backlinks
  • SERP Features
  • Indexing
  • Meta tags

SE Ranking vs Semrush On-Page Checker

Semrush On-Page Checker

Semrush divides its on-page SEO recommendations into 7 brackets:

  • Strategy
  • Backlinks
  • Technical SEO
  • SERP Features
  • Semantic
  • Content

It can include a mix of recommendations for each page of your site to make it rank higher on SERP and get more organic traffic. The Checker compares your site (or URL) to the top 10 pages in the SERP for different keywords based on each page URL.

SE Ranking vs. Semrush: On-page SEO Checker Winner

Just like Site Audit, I find the On-Page SEO Checker of both tools to be quite on par.

Semrush’s Checker is, however, more intuitive and lets you dig much deeper into each page and each recommendation.

Additionally, you can connect your Semrush plan to your Google Analytics and Search Console.

Once you do that, the On-Page Checker automatically gives you on-page SEO recommendations based on the keywords visitors use on your page.

I would say Semrush is the winner in this comparison, too.

SE Ranking vs Semrush: User experience & interface

Both SE Ranking and Semrush offer a wealth of features and functionality, but they have very different interfaces and approaches to user experience.

SE Ranking User Experience & Interface

The interface of SE Ranking is clean and streamlined, making it easy to find the features you need.

The dashboard is simply divided into a top bar where you immediately see the important tools like Keyword Research, Competitive Research, etc.

And if you want to track your project, you have the entire set of features on your left. When you click on one main tool, the menu opens into detailed reports.

The data presentation is also very visual and easy to navigate.

If you are new to SEO or haven’t used an SEO tool before, you don’t need to worry, as SE Ranking is very user-friendly and easy to navigate.

Semrush User Experience & Interface

Semrush, on the other hand, divides its features into toolkits.

You have the SEO toolkit with its sub-features, the Competitor Research toolkit, the On-Page & Tech SEO toolkit, and so on.

Each sub-feature is immediately visible, and you can simply click on it to get the insights you want.

However, I find the data presented a little less visual. It’s more numbers and charts, and you have to take your time and review the information to get the insights you want.

There are more options and settings, which can be overwhelming for some users. So, there is a higher learning curve. However, once you get the hang of it, Semrush is intuitive and easy to navigate.

SE Ranking vs. Semrush: User Experience Winner

So, which tool is better?

SE Ranking is a great option if you’re looking for an easy-to-use tool with a straightforward interface. Get a 14-day free trial and check it out for yourself! It is definitely the winner in this segment!

If you don’t mind taking your time learning how to use Semrush because you’re looking for a more powerful tool with more features, Semrush is worth checking out. Start with a 14-day free trial.

SE Ranking vs Semrush: Additional Features

In this section of the SE Ranking vs Semrush comparison, I will mention the tools’ other features.

Advertising Research: SE Ranking and Semrush provide metrics about paid traffic, cost-per-click data, and click-through data to help you make informed decisions about your AdWords campaigns. To be honest, I haven’t tried this feature and don’t plan to try it soon, so I can’t tell you how they compare and which is better.

In this post, I only focus on the SEO features.

Social Media Integration: Both platforms offer tools to manage your social media presence. You can schedule, post, and track content on social media. Semrush lets you post on Twitter, Facebook, Pinterest, and Instagram, whereas SE Ranking integrates only Twitter and Facebook.

SE Ranking Additional Features

Keyword Grouper

The Keyword Grouper tool is a keyword clustering tool that lets you group keywords from the SERP data so you can avoid keyword cannibalization and improve your on-page SEO.

Search Engine Autocomplete

The Search Engine Autocomplete feature guesses the next word or phrase of a query you start typing in a search engine. The SE Ranking Search Engine Autocomplete feature gets data from both Google and Bing.

Index Status Checker

The Index Status Checker lets you check if search engines index a page. You can choose Google, Yahoo, or Bing as your search engine.

Search Volume Checker

The Search Volume Checker gives you the search volume for keywords based on Google’s Keyword Planner data.

Marketing Plan

The Marketing Plan feature of SE Ranking is a checklist of steps you need to take for your SEO. If you have experience in SEO or have already developed an SEO strategy, you don’t really need this a lot.

But this is a great and helpful starting point if you are new to SEO!

Semrush Additional Features

Backlink Audit

The Semrush backlink audit tool makes it easy to assess the quality of your incoming links. The aim is to identify any harmful links that come from low-quality websites so you can disavow or remove them.

Link Building Tool

The link-building tool of Semrush is designed to help you find and create high-quality backlinks to your website. With this tool, you can search for link opportunities by type of link, identify the outreach method you want to use, and even contact them directly through the Semrush interface (though I don’t recommend that).

SEO Content Marketing Template and the SEO Writing Assistant

The SEO Content Marketing Template is a great tool to create well-optimized content. It provides you with recommendations to optimize your content based on the top 10 results in search engines. You can also download the template in PDF form to share with content creators.

The SEO Writing Assistant helps you write your SEO content to optimize it for search engines. It also gives suggestions on the tone of voice and the number of words.

Together, these two content marketing tools from Semrush can help you create high-quality, well-optimized content.

SE Ranking vs Semrush: Pricing

Now that we’ve seen many of their features, let’s compare the pricing of these two tools.

SE Ranking Pricing

SE Ranking has three pricing plans.


SE Ranking Pricing Plans

Essential Plan:  You can track up to 750 keywords and get all the basic SEO features of Keyword Research, Competitive Research, Site Audit, and SERP Analyzer. You can add up to 10 projects for monitoring and tracking. The cheapest pricing for this plan starts at $44  per month if you get reports weekly and pay annually.

Pro Plan: If you need to track more than 750 keywords, an unlimited number of projects, or additional features like historical data, organic SERP history, more users, and white-label reporting, the Pro plan is best for you. It starts at $87.20 for weekly reports and annual payments.

Business Plan: The Business plan of SE Ranking offers all the features the tool offers and more limits on each tool. Its biggest difference with the Pro plan is that it has higher limits on all the features and includes an API. The Business plan of SE Ranking starts at  $191.20  for annual payments and weekly reports.

What is especially nice about SE Ranking is that it lets you choose your pricing plan per your needs. Your price changes depend on the keywords you want to track and the frequency of your payments.

Read the complete details in my posts on SE Ranking pricing and SE Ranking lifetime deal.

Semrush Pricing

Semrush also has three levels of pricing based on the features it offers.

semrush pricing

Pro: The Semrush Pro plan starts at $108.33 monthly if you pay yearly. It covers all the basic features of SEO, including keyword research, competitor research, backlink analysis, and site audit. It even includes limited use of the Content Marketing Template and SEO Writing Assistant. In the Pro plan, you can add up to 5 projects for tracking.

Guru: The Guru plan starts at $208.33 for an annual subscription. It includes higher limits on the Pro features, full use of the Content Marketing Toolkit, and historical data.

Business: The Semrush Business plan starts at $416.66 for annual subscriptions. Besides all the Guru features, it includes API access and free migration from third-party tools.

SE Ranking vs Semrush: Pricing Winner

SE Ranking is cheaper, so at first look, it seems it is definitely the winner in the price comparison.

However, it is difficult to declare a pricing winner because, more than pricing, it should be a cost-benefit analysis.

SE Ranking would be the clear winner if you are looking for a beginner tool for your SEO efforts. It provides just enough features at a very low price point. Low cost, medium benefits. What I also like about it is the flexible pricing, to match exactly what you need.

But if you want to get in-depth insights, you need a mighty tool like Semrush. High cost, high value.

Besides, you can also get Semrush promos, Black Friday offers, and a lifetime deal, which can bring the price down significantly.

Only you can decide which one wins in this aspect.

SE Ranking vs Semrush: Pros and Cons

One thing you must consider before choosing either SE Ranking or Semrush for your SEO needs is their pros and cons. This is necessary as every great software has a downside, one you must critically examine to determine if it’s negligible or essential for your needs.

Here’s a detailed SE Ranking vs Semrush pros and cons comparison.

SE Ranking Pros and Cons


  • All-in-one SEO tool
  • Simple and clean user interface
  • Affordable compared to Semrush
  • Supportive customer service
  • A 14-day free trial is available
  • Links built through Link Whisper are permanent
  • A lightweight plugin that doesn’t affect page speed


  • Not as comprehensive on SEO tools as Semrush
  • Social media tool is limited

This detailed SE Ranking review will give you more insights on its pros and cons. Also check out my SE Ranking vs Ahrefs comparison.

Semrush Pros and Cons


  • All-in-one marketing toolkit
  • A wide range of SEO features
  • An exclusive content marketing toolkit
  • The biggest keyword and backlink databases
  • The best keyword research tool
  • Detailed competitor research
  • Robust link-building and outreach tool
  • Comprehensive on-page and technical audit
  • Excellent customer support
  • Detailed guides and tutorials
  • A 7-day free trial is available


  • Hefty price point
  • Moderate learning curve
  • UX/UI is not very beginner-friendly
  • Provides data only for Google
  • Login is limited to one device in the Pro plan
  • Some key features are only available in the more expensive plans

Here’s a detailed Semrush pros and cons article you might find helpful.

SE Ranking vs Semrush: Conclusion and Overall Winner

Semrush is a much more powerful tool for SEO, hands down. I swear by it.

But here’s the thing. It may not be the best tool for you.

Truth be told, SE Ranking and Semrush are both winners. They each have their strengths and reasons to be chosen.

Especially if you are a small business owner/ solopreneur just getting started with SEO and want to get SEO wins within a small budget, you are much better off with SE Ranking. It is truly a fantastic tool for SEO. You don’t need Semrush. It is also helpful if you need Bing or Yahoo data, which Semrush doesn’t provide.

But if you are a (pro) blogger, content marketer, or SEO writer, you know your way around SEO, and you can make a higher investment to get higher returns quickly; you may find SE Ranking a little more limited than Semrush.

If you are still not sure/ convinced, just try out both the tools for free and then make a decision.

Don’t forget to check out the FAQs for more information!

FAQ: SE Ranking vs Semrush 2023

The data that you get on SE Ranking is quite accurate based on its database.

So if it shows you 100 related keywords for a keyword, it’s not that those keywords are not right, it’s just that it has been able to find only 100 keywords. In Semrush you might get 500 related keywords, but that’s because of its bigger database.

If you want to find keywords with low competition and high potential, Semrush will definitely be a better tool to use. Just filter for keywords with high volume and low difficulty, and you can find lots of keywords that can increase your search engine rankings.

Some low-priced alternatives on par with SE Ranking would be Mangools, SEO Powersuite, and Ubersuggest.

More sophisticated tools with heavier price points are Ahrefs and Moz.

If you have just started working on your small business SEO and your budget is limited, you could get started with SE Ranking. Its Marketing Plan tool is a handy tool to get started!

Once you make some progress with it and want to give your SEO a bigger boost, move to Semrush.

So if you have already been working on your SEO for some time and know what kind of extra insights you need, you can directly start with Semrush.

Have you tried these SEO tools? What is you conclusion of SE Ranking vs Semrush? Leave a comment!

If you are a pro blogger, always work with SEO in mind and want in-depth insights and want to find lots of keyword opportunities to help you increase organic traffic and search engine positions quickly, go for Semrush. I always have an Semrush tab open when I am writing!

If however, you are a blogger but don’t work on your SEO regularly, and want a good enough tool within an affordable price range to give you some SEO insights, SE Ranking is a very good alternative to Semrush. Probably the best!

Liked this post? Share it!

Notify of

Inline Feedbacks
View all comments

Before you go...claim this exclusive deal

semrush logo


14-Day Free Trial

(A regular trial is only for 7 days)

semrush logo

Get an extended

FREE trial

14 days

(Credit card required). A regular trial is only for 7 days. 

se ranking logo

Free Trial

Try 35+ SEO Tools for free. No credit card required.