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Review Semrush Pros and Cons

Overall Review

My Semrush review

Semrush is a  comprehensive digital marketing and SEO tool that provides in-depth insights to improve your website’s search engine rankings.

It a bit expensive, but the value it offers for the price is far above than that of its closest-priced competitors.

However, it is not for everyone, especially for SEO beginners, as your business may not need all the mighty Semrush features.

Top Features

Overall Rating



$129 per month

Table of Contents

Disclaimer: Some of the links below are affiliate links. i.e., if you sign up for their paid programs, I will get a commission, at no cost to you. Please rest assured that I only recommend software/ products I genuinely believe in, and trust to be good for you.

If you have a website or are managing one, you definitely want to improve your website and online presence.

This makes SEO very important, and one of the best tools to help with that is Semrush.

I absolutely adore this tool, and in full disclosure, I am an affiliate marketer for it.

However, like any tool, Semrush has its drawbacks, which you should consider before deciding whether or not to use it.

In this Semrush review, I will share the Semrush pros and cons from my experience so that you can make an informed decision about whether or not to use it for your business.

What is Semrush?

Semrush is a comprehensive marketing toolkit that can help your business, irrespective of size, to improve its website visibility and search engine rankings and achieve its marketing goals.

It offers all the essential SEO analytical features, some advanced SEO tools, content marketing tools, and toolkits for link-building, advertising, social media, and more.

If you want to check out this tool while reading this post on the Semrush pros and cons, you can use my affiliate link to get an exclusive 14-day free trial. The regular trial period is for 7 days.

Semrush Pros and Cons

Semrush is a one-stop shop for digital marketing and SEO. Its biggest pros include being the most powerful keyword research tool, and a wide range of features that allow you to collect other in-depth SEO insights like competitor analysis, website audits, and backlink analysis.

It also offers social media and content marketing tools that can help you create and manage effective campaigns.

However, Semrush can be costly if you are working with a tight budget. It also has a steep learning curve, and the sheer amount of data and features it provides can be overwhelming for beginners or those without prior knowledge in digital marketing.

Here is a summary of the Semrush pros and cons.

Semrush Pros

Semrush Cons

  • All-in-1 Marketing Toolkit

  • Wide range of SEO and content marketing features

  • The biggest keyword and backlink databases

  • Detailed competitor research

  • The best keyword research tool

  • Robust link-building and outreach  tool

  • Comprehensive on-page and technical audit

  • Excellent support

  • Guides and tutorials available

  • Longest free trial for an SEO tool

  • Provides data only for google

  • Hefty price point

  •  Moderate learning curve because of the extent of features

  • UX/ UI is not very beginner-friendly

  • Login limited to one device in the Pro plan

Should you choose Semrush? Continue reading the detailed Semrush pros and cons to decide!

Semrush Pros

1. All-in-1 marketing toolkit

One of the reasons I am a big fan of Semrush is that it is not just an SEO tool. It is an all-in-one marketing toolkit that provides you with the insights and tools I need to improve my online visibility and reach my target audience.

It gives you detailed insights into your website’s traffic, SEO, PPC, social media, content marketing, and more. Basically, it helps you to track your progress and performance regarding all aspects of your digital content strategy.

Additionally, it can also help you to spy on your competitors and see what they are doing well or badly so that you can improve your own customized SEO strategy.

2. Wide range of SEO features

Out of all the features that Semrush offers, undoubtedly SEO is the one used the most, and that’s the next point of this Semrush review.

A big Semrush pro is that it offers all the SEO features you can think of, including keyword research, competitor analysis, site audit, backlink analytics, and everything that supports your search engine positioning strategies.

In addition, it also offers tools that don’t come with all advanced SEO software:

  • Backlink Audit: Scans your site for harmful backlinks
  • Traffic Analytics: Shows the traffic sources of your competitors along with their number of visitors
  • EyeOn tool: Alerts you of changes or updates in your competitors’ SEO/ SEM activities, like publishing new blog posts or launching Google Ads

You can also use Semrush to find keywords and then enter them into an SEO plugin like Yoast or RankMath to optimize your content and on-page SEO.

3. An exclusive content marketing toolkit

SEO is not complete without content, and that is where the next pro of Semrush comes in.

Semrush is the only SEO tool to offer a separate content toolkit called the Content Marketing Toolkit to research SEO blog topics and create and optimize them. The Content Toolkit offers 3 primary tools:

  • Topic Research: Helps you find the best low-competition topics and keywords for your content
  • SEO Content Template: Provides you tips and recommendations on how to create the most optimized content for your focus keyword
  • SEO Writing Assistant: Integrates with WordPress and Google Docs to optimize your content as you write it, and also checks for plagiarism on Google Docs.

Read my full post on the Semrush Content Marketing Toolkit to review the optimization tools that make your content marketing easier and more effective.

4. The biggest keyword and backlink databases

The keyword database for Semrush is more than 22 billion, which means that you are assured of finding the best keywords to help you rank high on Google.

Semrush largest keyword database

I have had pages ranking within days on page 1 of Google, by targeting low-competition keywords through Semrush.

Their backlink database is also the largest, covering 43 trillion keywords!

Semrush largest backlink database

The size of this database means that you will always get the most accurate and updated backlink data for both you and your competitors, which will help a lot when you create your link-building campaigns.

5. The best keyword research tool

My absolute favorite keyword research tool is the Semrush Magic Tool, which lets you find low-competition keywords. It is one of the biggest Semrush pros, though not many people realize that if they don’t use the tool.

Yes, literally. Semrush's keyword research tool is the best in my opinion, compared to all other SEO tools. @semrush #seo #keywordresearch Click To Tweet

Here’s why.

As I already mentioned earlier, Semrush has the most comprehensive keyword database out of all SEO tools. So you can find the most relevant keywords and content topics for website optimization, no matter your industry.

Here are more reasons why I believe that its keyword research tool is the best among all the SEO tools in the market.

5.1. Get the most up-to-date keyword stats

A big pro of Semrush is that besides being huge, the keyword database is also updated frequently, which gives you the most up-to-date information. You can also get the latest stats on a keyword by doing a manual update. See #1 in the image below.

If you see the circular symbol for any keyword, just click on it, and the keyword and SERP data will refresh instantly.

5.2. Easily discover search intent

Search intent is very critical for ensuring that you create content based on your audience’s needs.

Semrush is the only SEO tool so far that has a search intent tool that shows you the search intent upfront for each keyword, including high-intent keywords, so you don’t have to guess and analyze SERPs. See #2 in the image below.

semrush search intent and updated keywords

5.3. Find keywords with the most ranking potential

Semrush’s Keyword Magic Tool is fabulous for finding keywords that can help you get noticed on Google and increase your traffic if you use them right.

You can find semantic keywords and filter down keywords by a specific word, volume, keyword difficulty, SERP features, number of words, and many other metrics.

I have increased my traffic significantly by zooming into the best keywords for me by using these filters and creating content around them.

semrush keywords magic tool filter

5.4. Most accurate data on keyword volume

Not only does Semrush have the biggest database of keywords, the search volume accuracy of the data is also the best among all its competitors.

This is important because SEO and content marketing are as tricky as they are, so you want to make sure you are relying on the most accurate data to develop your strategies.

Semrush best keyword research volume accuracy

So when you are evaluating if a certain keyword is worth it because of the volume, you know you will get the best data that you can possibly get, the data that’s closest to Google.

6. Detailed competitor research

There is hardly anything you won’t find about a particular domain from Semrush. You will know their traffic, their best-performing pages, keywords, backlinks, and PPC data.

By understanding what your competitors are doing well, you can adapt and improve your own strategies to better meet the needs of your target audience. In addition, you can identify potential link-building opportunities by knowing where your competitors get their backlinks from.

I especially love the Competitive Positioning Map. If you just type a domain in the Domain Overview tool, you will get a colorful map showing some competitive domains and the competitive positioning for each.

semrush competitive positioning map

You can also see which kinds of keywords your competitor ranks the most.

semrush search intent for competitor domains

No other SEO tool besides Semrush gives you this analysis about your competitor's domains. #seo #competitorresearch #searchintent Click To Tweet

The Traffic Analytics tool is almost like getting a peek at your competitors’ Google Analytics as it gives you data on their traffic sources, number of users, bounce rates, time on page, etc.

7. Robust link-building and outreach tool

Because of Semrush’s massive backlink database, you can find detailed backlink metrics for any domain with Semrush’s backlink checker. This helps you find plenty of link-building opportunities.


Semrush pros don’t stop at just research. It even goes one step more.

With the link-building tool, Semrush suggests to you relevant websites that you may be able to get backlinks from, and even lets you send them outreach emails through the platform itself!

It’s thus not just a tool for backlink analysis, but also for strategy and execution.

8. Comprehensive on-page and technical audit

On-page and technical SEO audits are essential for any website looking to rank higher on search engine results pages.

Semrush is one of the best tools available for performing these audits. It provides an extensive and detailed report for each audit, including both a summary of the findings and a step-by-step guide for fixing the identified issues.

The audit covers everything from site structure and code quality to content optimization and user experience. Best of all, the report is easy to understand and actionable, so you can quickly make changes to improve your site.

Why don’t you do a site audit for your domain right now, and see which improvements you can make?

Remember to use the link for a 14-day trial so that you can also check your website’s SEO progress a couple of weeks later.

9. Excellent support

I’ve been using Semrush for more than a year now, and so far, their customer support has proved to be excellent. I’ve always been able to get quick and helpful responses from their team for any question or issue I had.

Depending on the issue, the time frame for a solution varied, but they took care to fix my issues, even when I was only using a Semrush free account.

They are also very responsive on social media and even respond to my tweets!

So far, I’ve never had a problem that they were unable to solve, and they even followed up to make sure that I was satisfied.

If you are not an SEO expert, this level of support can be extremely helpful, especially in the beginning.

10. Guides and tutorials

Admittedly, you need a bit of experience to get the hang of how to use the tool in the best way to get the most out of it. So this aspect is more of a con, as you will see later.

The big pro is that it has a learning portal called Semrush Academy that provides ample tutorials on improving your SEO using its tools and features. This makes it relatively smoother for beginners to start using the tool.

Recently, they even bought Backlinko, and now they have one of my favorite SEO gurus, Brian Dean, conducting some courses.

Not only that, they also have beginner courses on SEO to learn SEO from scratch. Of course, you can learn SEO anywhere, but because they tie the courses to the tools, it makes it really easy to learn a lot about this topic step-by-step.

11. Longest free trial for an SEO tool

Semrush offers a free trial so you can try out their features before committing to a paid plan. The regular trial is for 7 days.

But wait for it…

Semrush is the only tool that offers you a 14-day free trial period on both their Pro and Guru plans, through affiliate links. Click To Tweet

Here are my special affiliate links again for a 14-day free trial for Pro and a 14-day free trial for the Guru plan.

Most other SEO tools (except Moz) offer a trial period for a maximum of 14 days.

The extra 2 weeks that Semrush gives really help you understand the benefits and usage of the tool before you commit to buying it.

Semrush Cons

While the features of Semrush are no doubt fantastic, it is by no means a perfect SEO tool. Here are some aspects that you should consider before you sign up for this tool.

1. Hefty price point

One of the biggest Semrush cons is its price. Semrush plans start at $119.95 per month for monthly payments, which can be a significant investment for small businesses or individuals.

Semrush pricing is similar to other sophisticated tools like Ahrefs and Moz, and they all have similar pricing levels, though the exact features in each differ.

Semrush, for example, has 3 plans:

  • Pro: $129.95/ month for a monthly payment plan
  • Guru: $249.95/ month for a monthly payment plan
  • Business: $499.95/ month for a monthly payment plan

These are more expensive than, for example, an SEO tool like SE Ranking, which, though not as robust, also offers quite a few features and starts at $23 a month.

This is what makes the Semrush pricing mostly worth it:

  • The largest database of keywords and databases, which means you get the best data on keywords and links: the top two criteria for ranking!
  • Plenty of additional tools like the Content Marketing and Social Media Toolkit let you create optimized content and post it on social media

Besides, Semrush also offers promos and Semrush Black Friday deals, along with a  Semrush lifetime deal that makes it more economically beneficial for you to get Semrush.

It’s simple. More advantages = higher price.

So, the only way to decide if this tool is worth the price is to try it out and see the advantages it offers and if you really need it. You can start with a free trial of 14 days.

Related: Free trial SEO services

2. Moderate learning curve

I would rate the learning curve for Semrush as moderate, depending on how quickly you can start using an SEO tool. If you have no prior experience with SEO, it could take some time to get used to the software and learn how to use all the features effectively.

Semrush has a wide range of features and options that can be overwhelming for newcomers.

It has taken me more than a year to familiarize myself with all the toolkits, and I am pretty sure I still don’t know everything I can do with this tool to improve my digital marketing.

Pro Tip:

The benefits and rewards you can get from Semrush are enormous; you can skyrocket your SEO performance.

But, you have to use the tool regularly and try out the features step by step, to get the most out of it.

The good news is that as you do more, you learn more, and then the rewards can be fabulous!

The tutorials and support help you go a long way, but if you sign up for Semrush, don’t give up in a couple of months. You will need time to really use Semrush to its full potential.

3. Some key features are only available in the more expensive plans

I mentioned earlier the Semrush Content Marketing Toolkit. While it is a fantastic tool, you cannot use it extensively with the Pro plan of Semrush, which is already quite expensive.

You have to get the Guru plan, which starts at $191.62 per month for annual payments.

Some other convenient features like the Semrush historical data are also available only with the Guru plan. You can get a 14-day free trial for Guru and explore its features.

The Guru plan can be a bit expensive for small businesses and small-scale freelancers. But then again, if you have a very small business, you can already do a lot with the Pro plan.

If you are a mid-sized business or a full-time SEO consultant, the Guru plan is great. You need it, and most likely can afford it.

4. UX/ UI is not very beginner-friendly

While Semrush is possible to use by both beginners and SEO experts, it is still more of a tool if you want to take SEO seriously, and have some basic idea of SEO.

So you know what you have to look for, instead of everything presented to you on a platter and made to look simple with colored charts.

The UX is great and very intuitive once you have worked with the tool a bit.

But right at the onset, you may find it a bit hard to handle, compared to other Semrush alternatives. These could include small-scale beginner-friendly tools like SEO PowerSuite, SE Ranking,  or Mangools.

5. Provides data only for Google

The first Semrush con is that it provides detailed SEO and website data that you could use to improve your marketing and SEO campaigns, but only if you want to rank high in Google Search.

Semrush collects and provides data only for Google search results.

Pro Tip:

You can also connect Semrush to your Google Analytics and Search Console accounts.

Related: Semrush vs Google Analytics

However, this means that you can’t use it to track your progress on other search engines, such as Bing, Yahoo, or Baidu.

Bing and Baidu are also localized search engines.

So, if you are based in the US/ China or your target audience is in these countries, you may need to consider other tools like SE Ranking, which provides data on other search engines.

6. Login limited to one device in the Pro plan

Sometimes, I have Semrush tabs open on my laptop. But let’s say I step away for a bit and want to open Semrush on my phone as well.

I can do that, but then it logs me out of my laptop 🙁

While this is not a big con for Semrush, if you are using the Pro plan and you want to have multiple people in your team using Semrush, it can be a problem.

So, if your business has 1+ members, which could also include a virtual assistant or freelancer from Fiverr, you cannot use Semrush simultaneously.

Is Semrush worth it?

Semrush gives you access to the best tools you need to optimize your website. However, whether Semrush is worth paying for depends on your budget and business needs.

If you are new to SEO and just need some basic keyword research for your website, you don’t need Semrush. It can feel overwhelming and a bit expensive. However, if you want to grow your business through your website and SEO, Semrush is the best value-for-money tool you can buy.

It is, frankly, worth every penny for the data and insights it offers on both your own and your competitor’s website performance to help you improve your SEO and content marketing.

The Semrush free trial feature enables you to assess all these without making a financial commitment. Also, the Semrush Black Friday deal gives you the perfect opportunity to try out premium Semrush features for a more extended period at a far cheaper amount. You can get as much as a 40% discount on the Semrush Black Friday deal.

Why I use Semrush

I’m a big fan of Semrush. I’ve been using it for a little over two years, and it’s helped me to grow my website performance tremendously. I use it regularly for my ongoing SEO maintenance.

Here are some of the tools and aspects I love most about Semrush:

  • Find keywords from the keyword database of 20 billion to help you rank on page 1 quickly
  • Filter keywords to find the ones most relevant to your business
  • Find new keywords quickly just by comparing your website to your competitors
  • Quickly understand the search intent of each keyword
  • Know the biggest traffic channels of your competitors
  • Get a lot of tips from the on-page checker to improve your website for your target keyword
  • Find link-building opportunities matched with outreach strategies from specific domains and types of pages
  • Friendly and super-helpful Semrush staff ready to support and help you

I truly believe Semrush is an incredibly powerful tool that can help you take your business to the next level, as it has mine.

If you want to experience it first-hand, start your 14-day trial to explore this tool for free and decide for yourself!

Key Semrush tools and features

Semrush’s SEO toolkit is a power-packed toolkit containing the tools you need to win in your SEO game. It contains four modules, each containing multiple powerful tools to help optimize your website and stay ahead of your competitors. Here are the modules and their tools:

Competitor Research

With the tools in this module, you can analyze your competitors’ websites to identify opportunities you can leverage to outperform them. Semrush provides you with five tools you can use to effectively study your competitors:

Domain Overview: This tool provides a snapshot of your competitor’s online performance. It offers various insights and data to help you understand how and why a domain is performing well on search engines.

Traffic Analytics: This tool gives detailed traffic stats and growth points for your competitor’s websites. This is where you’ll see their traffic sources, global digital investments, and the sites users visit before and after landing on your competitor’s website. You’ll also see the key products or services and content assets your competitors are actively promoting.

Organic Research: The organic traffic tool gives you detailed insights into the organic traffic of your competitor’s websites. You’ll see the search terms bringing in the most organic traffic, observe the positional changes of their domain, and even find new organic competitors on your competitor’s website.

Keyword Gap: This tool helps you compare the keyword gaps between your domain and your competitors. You can look up five of your top competitors and discover the keywords they’re ranking for that you don’t have.

Backlink Gap: Here, you have a tool to study your competitor’s backlink profile and discover untapped backlink opportunities.

Keyword Research

The tools in this module enable you to perform keyword research effectively and dominate keywords before your competitors discover them. Here are the tools:

Keyword Overview: This tool helps you find all the information you need about a particular keyword. It helps you understand how the keyword performs in search engines, including its search volume, competition, SERP features, related keywords, and more.

Keyword Magic Tool: As the name suggests, the keyword magic tool provides you with millions of keyword suggestions for your SEO. You only need to key in the topic, and the tool will present millions of related keywords instantly.

Keyword Manager: This tool helps you automatically organize your keywords into clusters, making it easy to build authority around a particular keyword.

Position Tracking: Track and monitor the rankings of your site and your competitors daily. With this tool, you will know when your competitors start doing something differently that lowers your ranking on search engines and increases theirs.

Organic Traffic Insights: This tool combines Google Analytics, Google Search Console, and Semrush data to help you discover “not provided” keywords that drive organic traffic to your site.

Link Building

Semrush’s link-building function has four tools you can leverage to discover and add high-quality backlinks to your site. Let’s explore them:

Backlink Analytics: This tool enables you to evaluate and compare the quality of your link profiles. You only need to key in a domain to see all its backlinks and their quality.

Backlink Audit: The backlink audit tool helps you keep your backlink profile healthy by identifying toxic or suspicious links in your profile. It also gives you insights on how to improve your backlink profile.

Link Building Tool: This is the tool you need for the link-building process. It provides 2,000 prospects for a domain and gives you ten outreach strategies and four parameters for tracking outreaches.

Bulk Analysis: This tool enables you to analyze multiple domain’s backlinks simultaneously. You can analyze up to 200 domains to discover link-building opportunities for your site.

On-Page and Technical SEO

The tools in this section enable you to improve your on-page SEO and identify and fix any technical issues on your site that could hamper your SEO efforts.

Site Audit: This tool helps you audit every page on your website to discover and fix high-priority technical issues.

On-Page SEO Checker: This tool helps you improve your on-page SEO by giving you reports on your readability, keyword usage, meta tags, title tags, images, internal linking, and even content headings. It also gives you ideas on how best to optimize them.

Log File Analyzer: The log file analyzer is a new tool on Semrush. It helps you understand how search engines are interacting with your websites. You only need to provide your log files, and this tool will analyze them and give you a detailed report.

Other Semrush Features You Should Know

Besides the core SEO tools, here are other Semrush features you can leverage to improve your website’s performance:

Local SEO

Semrush offers various local SEO tools and features to enable you rank well in local searches. This is essential for businesses looking to target a specific geographic area or attract customers within a particular location. Here are the tools and features in Semrush’s local SEO toolkit:

  • Listing Management
  • Review Management
  • Position Tracker
  • Site Audit
  • On-Page SEO Checker


Semrush offers paid advertising tools and features you can use to improve your advertising efforts. These tools will help you plan, analyze, and improve your Google and social media Ads campaigns. Here are the tools:

  • Advertising Dashboard
  • Market Analysis
  • Keyword Research
  • Ad Tracking
  • Social Media Ads

Social Media Management

Semrush provides tools you can use to manage and improve your brand’s visibility on social media. Here are the tools:

  • Social Poster
  • Social Tracker
  • Social Analytics
  • Social Inbox (still in beta phase)
  • Influencer Analytics

Content Marketing

Semrush understands that content is king, both for SEO and PPC efforts. It provides five tools you can leverage to create great content that resonates with your target audience. Here are the tools:

  • Topic Research
  • SEO Content Template
  • SEO Writing Assistant
  • Brand Monitoring
  • ContentShake AI


Semrush .Trends toolkit provides the tools you need to identify new market realities and emerging trends to discover growth opportunities. Here are the tools in this kit:

  • Traffic Analytics
  • Market Explorer
  • EyeOn
  • One2Target

Agency Solutions

This toolkit is for agencies managing multiple clients. It provides agencies with tools to help them discover, attract and manage leads. Here are the tools you’d find here:

  • Agency Partners
  • Lead Finder
  • Bid Finder
  • Client Portal
  • CRM
  • My Reports

Is Semrush suitable for beginners?

Semrush isn’t suitable for complete beginners in SEO, as it contains a wide range of features that require some time to get used to. Without proper guidance, you can spend a few months or years figuring out how to effectively use all the Semrush features you need.

It’s also not an ideal SEO tool for beginners on a budget, as Semrush is expensive. The cheapest Semrush pricing plan, the Semrush Pro, costs $129.95 per month.

However, with the Semrush knowledge base, you can learn everything you need to know in less time. You can even request a free demo, where an expert will answer all your questions about Semrush.

Furthermore, the Semrush free trial provides an excellent opportunity to navigate the platform, learn all you need, and see how it reflects in your site’s performance at no cost. The standard Semrush free trial is available for 7 days; however, you can get a 14-day Semrush free trial with this link.

Can Semrush help with local SEO?

Semrush’s Listing Management is an all-in-one local SEO tool you can use to manage and distribute your business information. The tool enables you to submit your business NAP (name, address, and phone) to as many directories as you want and track all customer reviews on your products and services.

The Semrush local SEO feature is one of the pros of Semrush that sets it apart from other SEO tools. It saves you the cost of getting a separate local SEO software for your business.

What are the main competitors of Semrush?

Semrush’s main competitors are Moz Pro, Ahrefs, SE Ranking, SEO Powersuite, Mangools, etc. These tools also have pros and cons, which you can compare to Semrush to determine which is better for you.

Here are a few articles that compare these tools to Semrush:

Semrush Pros and Cons Conclusion – Is Semrush for you?

Semrush’s pros are its powerful SEO features and its biggest con is the price. So as mentioned above, if you weigh its potential benefits against its cost, it’s a worthwhile investment for businesses that need a comprehensive digital marketing platform.

The pros far outweigh the cons.

However, it still doesn’t mean it is the SEO tool you must choose for your small business.

You need to choose an SEO tool that meets your individual needs, budget, goals, and the stage of your SEO journey.

There are SEO tools much cheaper than Semrush on the market, like SE Ranking or Mangools that offer basic SEO features, which is enough for the starting stage.

However, if you have some experience in SEO and want to take your search engine visibility to the next level, Semrush can be an invaluable investment.

The only to understand the Semrush pros and cons fully is to see how the tool works to actually use and test it. Start with a 14-day free trial.

Do you use this SEO tool? What is your Semrush review, and what do you think about the Semrush pros and cons? Would love to know about your experience!

FAQ: Review Semrush - Pros and Cons

Semrush helps you do keyword research, informs you of your competitor’s website strategies and performance, audits your site for errors and provides you recommendations for content and technical improvements, and a lot more.

In a nutshell, it helps you boost your website’s performance and skyrocket your search engine rankings.

Simply put, you should use Semrush if you want to give a huge boost to your website’s search engine visibility.

You can find low-competition keywords, create valuable content, beat your competitors, improve their backlink profile, and optimize the technical health of your website.

You can also optimize advertising campaigns.

SEMrush is a highly accurate digital marketing tool. Its search volume accuracy, in particular, has proven to be the most accurate compared to that of its competitors.

Its data is updated regularly to reflect changes in the digital marketing landscape.

However, it sources data from third parties and also uses machine learning algorithms to ensure the accuracy and relevance of its data.

So like any data tool that depends on third parties, the accuracy of SEMrush’s data is dependent on the quality and relevance of the data sources.

Semrush is an extremely valuable asset and a cost-effective SEO tool for businesses that are looking to improve their online visibility, attract more traffic, and increase their revenue.

However, it may not be the best SEO tool for businesses with less focus on SEO or smaller digital marketing budgets.

The biggest two drawbacks of Semrush is that it offers data only for Google and it has a relatively high price compared to other SEO tools with lesser features.

Semrush is a complete digital marketing tool that can be your biggest asset if your goal is to improve your online presence and attract more traffic.

Semrush data may not be exactly the same as Google, but it is one of the most trustworthy tools for SEO.

Its reliability is backed by its giant keyword and backlink databases, the largest out of all SEO tools.

SEMrush is a legitimate and widely used digital marketing tool that provides a range of features for search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and more.

SEMrush offers a free version of its platform, which provides limited access to some of its features and tools.

To get the most out of Semrush, you should use a paid plan. Start with a free trial.

Related: Semrush free account vs free trial

There are plenty of SEO tools and Semrush competitors like Ahrefs and Moz Pro.

If your budget is limited, you can opt for SEO tools like SE Ranking or Mangools.

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