InVideo Pricing 2025: How Much Is InVideo AI Is It Worth It, Honestly?

I’ve been testing video creation tools with my clients for years, and one question keeps coming up: “Is InVideo worth the price?”

After working with founders and small businesses for 17 years—from global brands like L’Oréal to solo entrepreneurs building their first six-figure businesses—I’ve learned that the cheapest tool isn’t always the best investment.

InVideo’s pricing can feel confusing at first glance.

You see “AI Minutes,” “Generative Credits,” and wonder if those limits will actually work for your content needs.

Here’s what I wish someone had told me when I first started recommending video tools to clients:

• “Is it worth the price?”
• “What do I get in each plan?”
• “Is it better than Pictory or Lumen5?”

I’ve tested most of the major platforms with real client projects, and I’ll be completely honest about what I’ve learned.

In this breakdown, I’ll share:

• What each InVideo plan actually delivers (including the Generative AI tier most people overlook)
• The crucial difference between “AI Minutes” and “Generative Credits” that trips up most users
• The real cost per feature and what you’re actually paying for
• Which plan makes sense for different business stages
• When I recommend it (and when I don’t)

If you’re trying to figure out the right video tool for your content workflow, this post will save you from the mistakes I’ve seen other businesses make.

Ready to see if InVideo fits your needs?

Get the free trial and test it yourself while we dive into the details.

What is InVideo AI?

Let me start with what InVideo AI actually is, because there’s a lot of confusion in the market.

InVideo AI is a cloud-based video creation platform that turns text prompts into finished, branded videos.

No video editing experience required.

After testing it with dozens of clients, here’s what it actually does well:

• YouTube scripts + videos that don’t look template-heavy
• Instagram reels with natural-sounding voiceovers
• LinkedIn content that actually fits the platform
• Long-form videos for thought leadership
• Faceless videos for content businesses (this is where I see the biggest wins)

What sets InVideo apart from tools I’ve tested before is how the AI handles context.

You don’t just get basic templates.

The AI suggests relevant footage based on your script, creates smoother transitions, and needs fewer manual fixes.

When I compare it to other tools—Pictory, Lumen5, Animoto—here’s what my clients consistently notice:

• Better scene-level control without getting overwhelmed
• Voice cloning that actually sounds professional
• iStock integration that gives you premium visuals without extra hunting
• An editor that feels more like Canva than a clunky video tool

Here’s how it works in practice:

You type: “Create a 60-second video explaining why solopreneurs should automate their content creation.”
In under a minute, you get:

• A video script
• Voiceover
• Stock footage + captions
• Brand-aligned visual design

Then you can edit everything manually or regenerate sections using AI.
I’ve watched clients use InVideo to:

• Launch faceless YouTube channels that actually get views
• Create consistent LinkedIn video content without hiring a videographer
• Turn newsletter content into engaging video snippets
• Save 5–8 hours per week compared to traditional editing

This makes it particularly valuable for content creation for small businesses that need professional results without a video team.

The platform offers both manual editing and AI assistance, so you can build from scratch or let AI handle the heavy lifting.

For businesses that need consistent video content, InVideo positions itself as the solution that saves time without sacrificing quality.

In my experience, it delivers on that promise—for the right use cases.

InVideo Pricing Plans Breakdown: What you actually get

After testing these plans with actual client projects, let me walk you through what you’re really paying for.

The key thing most people miss: there’s a huge difference between “AI Minutes” (for creating videos with stock footage) and “Generative Credits” (for creating original content from text prompts).

This distinction matters more than most reviews tell you.

Free Plan – What You Get for $0

I always have clients start here to test the interface, but it’s not sustainable for real business use:

• 4 video exports per week (with watermarks)
• 10 AI minutes per week (for generating videos using stock photos and videos)
• 0 Generative credits (you cannot create original AI content from scratch)
• InVideo watermark on all videos
• Access to basic templates
• 10 GB of storage
• Standard media library only
• No voice cloning (only stock voices)

The free plan works for testing, but that watermark alone makes it unsuitable for client work or professional content.

Even if you can generate videos, you’re limited to 4 exports per week.

Want to see the real potential? Get the free trial of a paid plan to test without limitations.

Plus Plan – Where Most Businesses Start

At $35/month, this is where InVideo starts making sense for real business use:

• Unlimited video exports
• 50 AI minutes per month (for generating videos using stock photos and videos)
• No watermarks
• Access to premium templates
• 80 iStock credits monthly
• 2 voice clones
• 100 GB storage
• 60 seconds of Generative credits per month (for creating content from scratch with AI – this is the key limitation most people miss!)

This is where most of my clients start.

The unlimited exports and 50 AI minutes cover most small business needs.

But here’s what trips people up: those 60 seconds of Generative credits.

If you’re planning to create a lot of unique AI content from text prompts, you’ll hit this limit fast.

Max Plan – For Growing Content Businesses

At $60/month, you get significantly more resources, but notice what stays the same:

• Unlimited video exports
• 200 AI minutes per month (4x more than Plus)
• 320 iStock credits monthly
• 5 voice clones
• 400 GB storage
• 60 seconds of Generative credits per month (same as Plus plan!)
• Priority support

The Max plan makes sense when you’re creating multiple videos weekly using existing stock footage, but not necessarily tons of original AI content from scratch.

Generative Plan – For Content Creators Who Live in Video

At $120/month, this is designed for high-volume creators who need substantial original AI-generated content:

• Unlimited video exports
• 200 AI minutes per month (same as Max)
• 320 iStock credits monthly
• 5 voice clones
• 400 GB storage
• 15 minutes of Generative credits (the major difference!)

The jump from 60 seconds to 15 minutes of Generative credits is significant if you’re creating lots of original AI content.

Hidden costs and add-ons you should know about

Here’s where my experience with clients becomes crucial—there are costs beyond the monthly subscription that can surprise you.

When You Hit Your Limits

The biggest surprise cost happens when you run out of either “AI Minutes” or “Generative Credits.”

I’ve seen this happen to clients who underestimate their usage.

When you hit your monthly limit, your options are:

• Wait until next month (not realistic for active creators)
• Upgrade to a higher plan mid-month
• Purchase additional minutes (pricing varies and isn’t always clear)

This is especially important if you’re repurposing content with AI frequently.

Here’s what I tell my clients: Those Generative Credits are your real bottleneck.

If you’re creating unique AI-generated content regularly, these will run out before your AI Minutes do.

Understanding how to use ChatGPT prompts for content creation can help you plan more efficient video scripts to maximize those precious Generative Credits.

Premium Content Costs

While InVideo includes iStock credits, you might need additional premium content:

• Premium video clips beyond iStock: $1-3 per clip
• Premium music tracks: $2-5 per track
• Additional stock photos: $1-2 each

From what I’ve seen with clients creating multiple videos monthly, these costs can easily add $20-50 to your bill.

The Generative Credit Reality Check

That 60-second limit on Generative credits (except for the $96 plan) means longer AI-generated content requires either the top-tier plan or breaking your content into multiple shorter generations.

My advice: Get the free trial to test your actual usage patterns before committing to any plan.

InVideo vs Competitors: Is it worth the premium?

Let me be completely transparent here—InVideo isn’t the cheapest option available.

The Price Reality

Pictory starts at $19/month, making it $9 cheaper than InVideo’s Plus plan.

Other competitors like Lumen5 and Animoto also undercut InVideo on price.

If you’re looking for the cheapest option, InVideo isn’t it.

So why do I still recommend it to most of my clients?

What You’re Actually Paying For

After testing most major video creation platforms with real client projects, here’s what I’ve consistently found:

The AI is genuinely smarter.

When my clients input a script or brief, InVideo’s AI understands context better than competitors.

It suggests more relevant footage, creates smoother transitions, and needs fewer manual fixes.

With Pictory, I watched clients spend extra time fixing AI suggestions that didn’t match their content.

With InVideo, the first draft is usually 80% ready to publish.

The templates look more professional.

This matters when you’re creating content that represents your brand.

InVideo’s templates look current and polished, not like obvious templates.

The learning curve is easier.

I’ve seen clients who struggled with other platforms pick up InVideo quickly.

Less learning time means faster ROI—and that matters when you’re already dealing with common content marketing mistakes.

Yes, you pay a premium.

But when I factor in the time saved and better results, InVideo often delivers better value per hour invested.

This becomes especially important when you’re developing a comprehensive digital content strategy.

Ready to see the difference for yourself?

Get the free trial and compare it to whatever you’re using now.

How to save money on InVideo

Here are the strategies I share with clients to reduce their InVideo costs:

Annual vs Monthly: The Math

Paying annually saves you 20% compared to monthly billing:

• Plus plan: $336/year vs $420/year (save $84)
• Max plan: $576/year vs $720/year (save $144)
• Generative plan: $1,152/year vs $1,440/year (save $288)

If you’re committed to using video in your marketing (and you should be), annual billing pays for itself quickly.

Start Small, Scale Smart

Most of my clients start with the Plus plan and upgrade only when they consistently hit the 50-minute AI generation limit.

This approach helps you understand your actual usage before committing to higher tiers.

Maximize Your Free Trial

InVideo offers a free trial of their paid plans.

Here’s how I tell clients to use it strategically:

1. Plan your videos in advance – Know what you want to create before starting
2. Test AI generation limits – See how much you actually use
3. Try voice cloning – Test if this feature works for your brand voice
4. Create templates – Build reusable brand elements during the trial

Start your trial here: Get the free trial

The trial gives you full access to paid features, so you can really evaluate if the premium cost works for your business.

Who should use which plan?

Based on working with dozens of businesses, here’s my honest recommendation:
Choose Free if:

You’re just testing video creation and don’t mind watermarks on everything

Choose Plus ($35/month) if:

• You create 1-4 videos per month
• You need professional quality without watermarks
• You’re a solo creator or small business owner

Choose Max ($60/month) if:

• You create 5+ videos monthly
• You need more iStock credits for premium content
• You want additional voice clones for brand variety

Choose Generative ($120/month) if:

• You create long-form AI-generated content regularly
• You need those 15-minute Generative credits
• You’re running an agency or high-volume content business

Most of my clients find success with the Plus plan initially, then upgrade to Max when their video production scales up.

Frequently Asked Questions

Is InVideo AI worth the cost?

Based on my experience with clients, yes—if you create videos regularly and value time savings. The AI quality and unlimited exports justify the premium for most businesses creating consistent video content.

Can I cancel my InVideo subscription anytime?

Yes, InVideo allows cancellation at any time. Annual plans are typically refunded pro-rata for unused months, but always check current terms.

What happens when I hit my AI generation limit?

You’ll need to wait until next month, upgrade your plan, or purchase additional minutes. Planning your monthly usage helps avoid interruptions.

Do I really need the voice cloning feature?

Voice cloning is valuable for creating consistent narrator voices across multiple videos, especially useful for content creation workflows that include video components.

My honest recommendation

InVideo pricing ranges from free (with significant limitations) to $96/month for power users.

After 17 years of helping businesses with content strategy, here’s what I’ve learned: the tool that saves you the most time and produces the best results is worth paying for.

I’ve been testing AI video tools for content creation with clients for years, and I’ll be honest—InVideo isn’t the cheapest option.

But price and value aren’t the same thing.

After seeing the results my clients get with InVideo compared to other platforms, I understand why it commands a premium.

The AI is more intuitive, the templates are more professional, and the customization options outperform most competitors.

Most businesses find the $35/month Plus plan provides the best starting point with unlimited exports and generous AI generation time.

The key is matching the plan to your actual needs.

If you’re creating 1-4 videos monthly, start with Plus.

If you’re scaling video production or need longer AI-generated segments, Max or Generative make sense.

Ready to see if InVideo fits your budget and workflow?

Get the free trial and test it with your actual content before making any commitment.

Remember—the best video tool is the one you’ll actually use consistently.

InVideo’s combination of power and usability makes it worth considering, even at a premium price point.