So you’re setting up your own small business, thinking about names, logos, brand colors, etc. Ooh, exciting times! I was in that stage about 6 years ago, and I was so ready in my head […]
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3 BIG Mistakes That Could Ruin a Highly Effective Marketing Plan
If you are a business and have any budget or resources for marketing at all, you want to build a highly effective marketing plan. But some mistakes can ruin it all. What is an effective […]
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21 Free & DIY Ideas for Doing a Target Audience Analysis for Your Small Business
Marketing is about providing true value to your customers, and so understanding your target audience should be the first step of developing your marketing strategy. So let’s focus on different elements of the different ways […]
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7 Essential Brand Elements to Build Strong Brand Equity
Brand development and building strong brand equity is as much science as much as it is an art. Gaining consumer trust for a brand takes time, but the work needs to start from day one, […]
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7 Steps to Drive Growth for Your Small Business Brand [Infographic]
Of all the philosophies in business, there is an old age one that is now truer than ever, to grow your small business: “Customer is king”. Or queen, as it fits. To drive growth of […]
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27 Ways to Create Your Competitive Positioning & Business Differentiation [with Examples]
If you are a business owner, especially a relatively new one, a big question you might be spending some sleepless nights on, is how to establish differentiation for your business and brand, especially in highly […]
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The Complete Guide to Creating a Powerful Brand Story in 2021
Even till a decade ago, the business world was product and company-centric. Push marketing with the brand dominating the conversation. A brand story was not even a thing. Now, unless your brand is authentic, emotional, […]
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Create Your Powerful Marketing and Brand Messaging & Use Them Like a Pro
Have you ever visited the homepage of a website, but couldn’t figure out immediately what the brand does, how you can benefit from their products/ services? Or you got a brief idea, but couldn’t really […]
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How to Smartly Modify Your Small Business Marketing During Coronavirus
The world has a #newnormal. There is probably not a single person whose life has not been already impacted directly or indirectly by the coronavirus situation, and with the future still uncertain, people are grappling […]
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[Mega List] 200+ Marketing/ Branding Ideas & Tips to Grow Your Small Business!
Marketing for your small business may seem like an uphill task, but with a few helpful branding ideas and tips to guide you, you will be growing your business in no time! So here’s an […]
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