You brand story is the core essence of the brand, expressed through simple narratives and design, that evoke emotional reactions in the target customers and helps the brand to connect to them. Earlier, the business […]
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21 Free & DIY Ideas for Doing an Audience Analysis for Your Small Business
Marketing is about providing true value to your customers, and so understanding your target audience should be the first step of developing your marketing strategy. So let’s focus on different elements of the different ways […]
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27 Ways to Create Your Competitive Positioning & Business Differentiation [with Examples]
If you are a relatively new business owner, a big question you might be spending some sleepless nights on, is how to establish differentiation for your business and brand, especially in highly competitive markets. Why […]
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How to Choose a Brand Color Palette That Fits Your Brand Story to a T
So you’re setting up your own small business, thinking about names, logos, brand colors, etc. Ooh, exciting times! I was in that stage about 4 years ago, and I was so ready in my head […]
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Avoid This BIG Mistake When Developing Your Small Business Marketing Plan
Often I meet clients who say what they want, and are ready to invest in social media and content marketing, to grow their business. All very good. The problem starts when I ask them one […]
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How your customer service teams are growing your brand. Or killing it.
A brand is only as good as a customer perceives it to be, through his or her experience with the brand at each touch point, a key one of which is with customer service teams. […]
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7 Essential Elements of Strong Brand Equity
Brand development and building strong brand equity is as much science as much as it is art. Building equity and trust in a brand takes time, but the work needs to start from day one, […]
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