Even till a decade ago, the business world was product and company-centric. Push marketing with the brand dominating the conversation. A brand story was not even a thing. Now, unless your brand is authentic, emotional, […]
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[Mega List] 200+ Marketing/ Branding Ideas & Tips to Grow Your Small Business!
Marketing for your small business may seem like an uphill task, but with a few helpful branding ideas and tips to guide you, you will be growing your business in no time! So here’s an […]
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7 Steps to Drive Growth for Your Small Business Brand [Infographic]
Of all the philosophies in business, there is an old age one that is now truer than ever, to drive your small business growth: “Customer is king”. Or queen, as it fits. To drive the […]
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Canva Pro Pricing Review for Small Businesses: Is it Worth it?
Any business function, especially digital marketing, is heavily reliant on graphic designs. Presentations, brochures, social media graphics, all need to be designed fast and look good. But like most business owners, you may not be […]
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5 Blunt Questions You Should Answer Before Setting Your Small Business Goals
What are your small business goals, that keep you up at night? You have a dream. An idea perhaps. You want to be a successful entrepreneur. Congratulations! And welcome to the club! As you start […]
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How Your Customer Service Teams Are Growing Your Brand. Or Killing It.
A brand is only as good as a customer perceives it to be, through his or her experience with the brand at each touch point, a key one of which is with customer service teams. […]
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21 Free & DIY Ideas for Doing a Target Audience Analysis for Your Small Business
Marketing is about providing true value to your customers, and so understanding your target audience should be the first step of developing your marketing strategy. So let’s focus on different elements of the different ways […]
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How to Choose a Brand Color Palette That Fits Your Brand Story to a T
So you’re setting up your own small business, thinking about names, logos, brand colors, etc. Ooh, exciting times! I was in that stage about 6 years ago, and I was so ready in my head […]
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7 Essential Brand Elements to Build Strong Brand Equity
Brand development and building strong brand equity is as much science as much as it is an art. Gaining consumer trust for a brand takes time, but the work needs to start from day one, […]
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3 BIG Mistakes That Could Ruin a Highly Effective Marketing Plan
If you are a business and have any budget or resources for marketing at all, you want to build a highly effective marketing plan. But some mistakes can ruin it all. What is an effective […]
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